MPK732 Marketing Management Weekly Discussion Topics
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New Zealand Vs Australia Battle Over Invention Rights Of Flat White Coffee

New Zealand Vs Australia Battle Over Invention Rights Of Flat White Coffee | MPK732 Marketing Management Weekly Discussion Topics | Scoop.it
Both Tasman states are taking credit for the popular coffee's invention.
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Hey hipsters, hands off my flat white

Hey hipsters, hands off my flat white | MPK732 Marketing Management Weekly Discussion Topics | Scoop.it
The coffees are now used as shorthand for the most annoying kind of hipster – but they're too delicious to be subject to the vagaries of fashion, writes Patrick Keneally
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Starbucks to serve a coffee Americans know little about. What is a Flat White?

Starbucks to serve a coffee Americans know little about. What is a Flat White? | MPK732 Marketing Management Weekly Discussion Topics | Scoop.it
The Flat White is so good, the American chain is going to serve it. But what is it?
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Starbucks invades Lygon Street

This is a transcript from PM. The program is broadcast around Australia at 5:10pm on Radio National and 6:10pm on ABC Local Radio.

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Starbucks to close 61 Australian stores, shed jobs

Starbucks to close 61 Australian stores, shed jobs | MPK732 Marketing Management Weekly Discussion Topics | Scoop.it

INTERNATIONAL coffee chain Starbucks will close 61 Australian stores within days, at the cost of 685 jobs.

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Shunned Starbucks in Aussie exit

Shunned Starbucks in Aussie exit | MPK732 Marketing Management Weekly Discussion Topics | Scoop.it

The mighty Starbucks coffee empire has been handed a heavy defeat by thousands of small Australian cafes in the fight for a nation's taste buds.

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Where are last week's articles?

Where are last week's articles? | MPK732 Marketing Management Weekly Discussion Topics | Scoop.it

Want to access previous articles? Here is the archive!

 

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The Truth About The Flat White | Blog | Five Senses Coffee

The Truth About The Flat White | Blog | Five Senses Coffee | MPK732 Marketing Management Weekly Discussion Topics | Scoop.it
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Rejoice! Starbucks is bringing the flat white to America

Rejoice! Starbucks is bringing the flat white to America | MPK732 Marketing Management Weekly Discussion Topics | Scoop.it
Starbucks will begin offering the flat white as part of its regular menu in the U.S. But what's a flat white?
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Flat White | Starbucks Coffee Australia

Flat White | Starbucks Coffee Australia | MPK732 Marketing Management Weekly Discussion Topics | Scoop.it
A uniquely Australian coffee, slightly stronger than a latte, with steamed milk.

Expertly steamed milk poured...
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Starbucks creates sensory coffee experience

Starbucks creates sensory coffee experience | MPK732 Marketing Management Weekly Discussion Topics | Scoop.it
The Tasting Room is intended to give the curious and the connoisseur an inside look at how a coffee bean goes through the roasting process
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Starbucks in Australia: Where did it go wrong?

Starbucks in Australia: Where did it go wrong? | MPK732 Marketing Management Weekly Discussion Topics | Scoop.it
Following the announced closure of the majority of its outlets, SMARTinc's John Mescall looks at Starbucks' brand development tactics in Australia.
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Brigid Delaney: Starbucks is closing most of its Australian outlets - hooray!

Brigid Delaney: The US coffee chain is closing 70% of its Australian stores. Is it because we're too sophisticated for them?
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This Is Why Australians Hate Starbucks

This Is Why Australians Hate Starbucks | MPK732 Marketing Management Weekly Discussion Topics | Scoop.it
Over the course of eight years, Starbucks opened 84 Frappuccino-slinging outlets across Australia, only to shutter 60 of them due to lack of customer interest.
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Questions? Need research assistance? Ask Your Business Librarians for MPK732

Questions? Need research assistance? Ask Your Business Librarians for MPK732 | MPK732 Marketing Management Weekly Discussion Topics | Scoop.it

Please contact Todd or Caitlin if you have any questions or require research assistance with MPK732


Todd Orme

t.orme@deakin.edu.au

+61 3 5227 2398

 

Caitlin Savage
caitlin.savage@deakin.edu.au

+61 3 5227 2861

 

 

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