Moving Target Media™
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Moving Target Media™
Leadership tips, how-to advice and news about the impact of new media and communications in marketing products, services and ideas.
Curated by Julie A. Novak
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50 top tools for social media monitoring, analytics and management

50 top tools for social media monitoring, analytics and management | Moving Target Media™ | Scoop.it

These social media monitoring tools will help you assess campaign results.

Julie A. Novak's insight:

Excellent resource for community managers.

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Google+ redesign looks a lot like Facebook, Pinterest

Google+ redesign looks a lot like Facebook, Pinterest | Moving Target Media™ | Scoop.it

Google has added 41 new features to its social networking site as a part of an effort to make it smarter and more intuitive, with the help of bigger pictures and related hashtags.

 

Julie A. Novak's insight:

Will these changes be enough to attract more brands?

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Mobile search helps 84 percent of in-store shoppers make purchase decisions

Mobile search helps 84 percent of in-store shoppers make purchase decisions | Moving Target Media™ | Scoop.it

Mobile isn’t just for finding local merchants to start the shopping experience. Google data shows mobile is a companion while consumers are in stores looking to buy. 

Julie A. Novak's insight:

Retailers can leverage mobile to keep shoppers in the store.

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Learning from Richard Branson: Why investing in PR saves millions in advertising

Learning from Richard Branson: Why investing in PR saves millions in advertising | Moving Target Media™ | Scoop.it

Sir Richard Branson has been successful in the business world by focusing on people and their needs, not gimmicks and empty offers.

Julie A. Novak's insight:

Use advertising to reinforce PR messages. Not the other way around.

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Why email subscribers unsubscribe [Infographic]

Why email subscribers unsubscribe [Infographic] | Moving Target Media™ | Scoop.it

One of the most important things that you can do to drive repeat sales is to create an email list. Most businesses achieve about a 20 percent open rate on email and a .3 percent opt-out rate.

Julie A. Novak's insight:

Understanding why subscribers leave or opt-out can help you build stronger campaigns and customer relationships.

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22 Facebook PR secrets every community manager should know

22 Facebook PR secrets every community manager should know | Moving Target Media™ | Scoop.it

How can a brand rank in authenticity and pull some publicity out of its Facebook Page? With the right mix of art and science. Check out the latest top shelf insights, data, and tips designed for fashion forward thinking Facebook community managers.

Julie A. Novak's insight:

This guide will help you find the right mix of news, personality and business to make your Facebook engaging.

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Why Instagram's new tagging feature is important to your business

Why Instagram's new tagging feature is important to your business | Moving Target Media™ | Scoop.it

Instagram updated their app with a new feature that allows you to tag people in the pictures you share. Tagging is a good thing when it comes to engagement and business.

Julie A. Novak's insight:

Tagging helps customize the user experience by personalizing and threading conversations. Bring your fans into the fold.

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Six types of questions the media always asks

Six types of questions the media always asks | Moving Target Media™ | Scoop.it

Are you preparing for an interview with a reporter? You don’t need to prepare for every possible question, but instead the types of questions they ask.

Julie A. Novak's insight:

Key takeaway: When answering a reporter's question, stick to your message.

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10 stats about digital moms

10 stats about digital moms | Moving Target Media™ | Scoop.it

Here are some facts and fictures to educate agencies and marketers about the digital mom, so they can make strategic decisions for their brands.

Julie A. Novak's insight:

Moms are a key audience group for marketers because they influence family decisions. How will you leverage their digital media habits to better reach them?

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‘Channel agnosticism’: The next wave for PR agencies?

‘Channel agnosticism’: The next wave for PR agencies? | Moving Target Media™ | Scoop.it

Firm FleishmanHillard has formalized the philosophy of mixing PR, marketing, advertising, social media together in its rebranding. Experts say that can work for agencies, if they know their limits.

Julie A. Novak's insight:

Integrated marketing communications is a game-changer for the industry, allowing for more in-depth, comprehensive and effective campaigns.

 

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LinkedIn lets you illustrate your talents with pics, video

LinkedIn lets you illustrate your talents with pics, video | Moving Target Media™ | Scoop.it

LinkedIn added the ability to showcase your talents in a whole new way Wednesday: pictures and video.

Julie A. Novak's insight:

By adding visual components, LinkedIn gives you the opportunity to customize your profile and stand out from the crowd.

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How do you lead a business when the target keeps moving?

How do you lead a business when the target keeps moving? | Moving Target Media™ | Scoop.it

The most toxic thing that can happen to a business is executing beautifully on the wrong goal. Here are some ideas to keep that from happening.

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Four free Instagram measurement tools

Four free Instagram measurement tools | Moving Target Media™ | Scoop.it

Ever wonder which of your Instagram photos receives the highest engagement? These tools will help you measure engagement, comments, followers and more.

 

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Writing pointers ever communications pro needs to know

Writing pointers ever communications pro needs to know | Moving Target Media™ | Scoop.it

These tips will help you master clear and concise writing for more effective communications.

Julie A. Novak's insight:

If your audience can't understand your message, will it be heard? Probably not.

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How brands are using Snapchat in interesting ways

How brands are using Snapchat in interesting ways | Moving Target Media™ | Scoop.it

Taco Bell and frozen yogurt chain 16 Handles are using Snapchat to offer coupons and special offers to consumers.

Julie A. Novak's insight:

Adding Snapchat to your marketing mix can create a sense of urgency.

 

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Retailers embrace in-store mapping via smartphones to facilitate shopping

Retailers embrace in-store mapping via smartphones to facilitate shopping | Moving Target Media™ | Scoop.it

More than 12,000 retail locations, including those of Walgreens and The Home Depot are offering indoor searchable store maps accessible from a smart phone.

Julie A. Novak's insight:

Mobile is playing a growing role in a consumer's in-store shopping experience. Retailers can add value by enhancing the experience.

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Study: Mobile marketing industry to employ 1.4 million In 2015

Study: Mobile marketing industry to employ 1.4 million In 2015 | Moving Target Media™ | Scoop.it

A Mobile Marketing Association study says spending on mobile devices will increase from $139 billion in 2012 to more than $400 billion in 2015.

Julie A. Novak's insight:

With projected growth in mobile use, how will you incorporate the technology in your marketing mix?

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What is Facebook EdgeRank and why does it matter? [Infographic]

What is Facebook EdgeRank and why does it matter? [Infographic] | Moving Target Media™ | Scoop.it

Facebook's Edgerank dictates what shows up in your News Feed and why.

Julie A. Novak's insight:

By learning how to balance affinity, weight and time decay, you can control what users see.

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Seven brands that are winning with nostalgia

Seven brands that are winning with nostalgia | Moving Target Media™ | Scoop.it

For some of the biggest consumer brands like Old Navy and Sony PlayStation, nostalgia is anything but yesterday’s news.

Julie A. Novak's insight:

Tapping into consumer insights and making the past part of the present can produce strong affinity from your brand fans.

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Six elements your online newsroom must have

Six elements your online newsroom must have | Moving Target Media™ | Scoop.it

Check out the newsrooms of Coca-Cola, Red Bull and the American Cancer Society to see how you can make yours a favorite among the media.

Julie A. Novak's insight:

The key ingredients of a successful online newsroom are organization, search and visual content.

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Great leaders aren't smug

Great leaders aren't smug | Moving Target Media™ | Scoop.it

The executives who overrate their abilities are the ones who do least well; it's the anxious and unconfident who succeed.

Julie A. Novak's insight:

A little humility in leaders goes a long way.

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Online ads can now follow you across devices

Online ads can now follow you across devices | Moving Target Media™ | Scoop.it

A number of firms are trying to better pinpoint mobile users' online activity with new software and techniques they say could help advertisers track users across devices.

Julie A. Novak's insight:

With the ability to track user interests across devices, advertisers can serve up more targeted and relevant campaigns and offers.

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Peter Thiel: Twitter will outlast the New York Times

Peter Thiel: Twitter will outlast the New York Times | Moving Target Media™ | Scoop.it

Tech visionaries Peter Thiel and Marc Andreessen might disagree about the future of social media, but both see a relatively long lifespan for Twitter. At least in Internet years.

Julie A. Novak's insight:

Journalism needs to continue to adapt in order to thrive.

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10 inspiring social media campaigns

10 inspiring social media campaigns | Moving Target Media™ | Scoop.it

Marketing on Facebook produces results, builds brands loyalty and helps define an image. You can learn something from these campaigns created by top brands.

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True leaders are human

True leaders are human | Moving Target Media™ | Scoop.it

Bad leaders are simply bad for business. Negatively-perceived leader behavior hurts morale, increases turnover and lowers productivity and quality. Can these bad leaders change the way they come across to followers?

 

 

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