Lee Odden CEO at Toprankblog interviewed 10 thought leaders on content marketing and curation over a year ago, but it is still timely and relevant today. They share their insights, questions and observations.
****One thing is for sure, 2012 is the year for content curation!
Companies are realizing the value in brands as publishers and are making real commitments to the creation of content in their online marketing mix. Content curation is going to be an equally important element in their content strategy.
Here are just a few things that caught my attention:
Paul Gillin - @pgillin
Consultant, Author of "The New Influencers & Secrets of Social Media Marketing"
**Marketers can build trust with their constituencies by providing focused curation in areas that matter to their constituents.
**Original content will always have value, but curation is coming to have nearly equal value.
**The key is to stake out unique topic areas and to become the most trusted source in those areas.
**You don’t need a lot of money to do this. You just need to know the subject matter very well.
Erik Qualman @equalman
Author of Socialnomics:
**Today, everyone is a potential media outlet.
**A curator understands their audience and is able to package created content in a digestible manner for them.
**Creators need to view curators as distribution points for their content rather than as pirates.
**Content creators and curators that will thrive in this new world understand the importance of this symbiotic relationship. But is it symbiotic?
**In the end, almost every person is a little of both (creator & curator).
After all, there is no such thing as a new idea and imitation is the sincerest form of flattery.
**These clichés symbolize the irony of the topic being discussed.
Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"
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