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The Back Story On 'Curated By Intel' - Experimental 'iQ' News Magazine - SVW

The Back Story On 'Curated By Intel' - Experimental 'iQ' News Magazine - SVW | Movin' Ahead | Scoop.it

Tom Foremki writes: The magazine is curated by Intel employees, choosing and sharing articles from a river of media content surfaced by special tools developed by Intel.

 

I was pleased to hear Bryan Rhoads, the mastermind behind the project, and its Editor-in-Chief, say that I was one of the people that inspired the venture with my writings about how every company is a media company.

 

There is a river of content surfaced in real-time by an algorithm, using a set of online sources vetted by Intel. From that river, content is chosen by Intel staff. There is also original content from Intel sources, such as Ken Kaplan's Intel Free Press, and The Creators Project, a joint venture with Vice Media.

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Intel Launches 'Digital Magazine' Curated by Employees | Digital - Advertising Age

Intel Launches 'Digital Magazine' Curated by Employees | Digital - Advertising Age | Movin' Ahead | Scoop.it
Intel iQ is an employee-curated content-marketing experiment from Intel to "tell [younger consumers] the bigger story of who we are as a brand."...

 

Intel Blogfather Bryan Rhoads, who helped Intel give birth to its family of blogs in 2006 and now in different languages, is helping Intel employees take the next step in participating with social media. As Editor in Chief of iQ by Intel, he will curate content that employees are sharing online and he will create original stories about people using technology in interesting ways to improve life and things they're passionate about.

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Intel’s Latest Online Journalism Targets A Younger Crowd

Intel’s Latest Online Journalism Targets A Younger Crowd | Movin' Ahead | Scoop.it
Tech companies continue to reach beyond conventional media to get their messages out. Intel on Wednesday launched its latest experiment, a kind of new-wave news aggregator called iQ that is aimed at informing a younger audience.
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