For those who want to experience a holiday in Italy getting away for a while from the city to dive into the nature, our advice is trekking on Etna. A journey through the largest volcano in Europe, which still enchants with its evocative eruptions.
Working with video as a medium is cool. Professionals take pride in mastering crafts of shooting, editing, imparting effects. People from outside the field who occasionally participate by commissioning production, appearing on-screen or weighing in on direction of projects also get gratified as rich content comes together. This blog is full of enticing advice about picking cameras, achieving right light and sound levels, and transcoding. But some of the most important work for making great video can happen before any of those considerations. Like stretching before sports, like taking vitamins before breakfast: aspects of careful pre-production may be dull but are often essential for great video results.
In fact, without the right sort of pre-production in advance, a fun project with cool content seeming to be heading towards a hit deliverable can become suddenly derailed with realization of some oversight: the most important decision maker was never consulted about what to emphasize, getting verbose content to fit within allotted running time necessitates an editing hack job, the featured product does not appear because nobody had responsibility to bring it to the set...
Via Larry Kless
For one thing, recommendation tools like “most popular” — or “recommended,” in the case of the New York Times — as well as the “like” buttons and other tools that allow people to share articles through Facebook and elsewhere, can be hugely useful both for readers and for the publications that use them. The Huffington Post achieved some dramatic traffic and engagement growth when it integrated Facebook Connect and made it easy for readers to see what their friends had shared, and others have seen similar jumps from Google+. To say that “there is no most-popular news” ignores the fact that millions of people like to share news stories with their friends and followers, and that this is an integral part of what the media business is today — whether it’s individually-curated aggregators like Paper.li or News.me, or a more ambitious attempt to create a customized digital newspaper or magazine like Flipboard is becoming. And to argue that news “is not social media [and] if it is, it fails” shows a similar lack of insight into how digital media functions. All media is effectively social, whether news organizations like the New York Times and others want it to be or not. To ignore that seems like incredibly bad advice from someone who claims to have the industry’s best interests at heart.
A content creator is someone who identifies the “needs” within their audience and seeks to help by creating original and highly relevant content. And when you create useful and valuable content, that content is not only absorbed and appreciated, but shared and re-shared….driving consumers of your content right back to you.
Via Robin Good
In reader votes so far, East Cost (Rosen) beating West Coast (Carr) in Economist debate over whether the internet is making journalism better. (71%-29% as of this morning). Rebuttals, closing arguments, debate continue through end of the week.
CrunchGearCrunchGear Is Headed To TechCrunch/GadgetsCrunchGearCrunchGear, in short, is being subsumed into TechCrunch/Gadgets, a plan that has been long percolating at the HQ and something we, in a way, welcome.
USA TodayThe shuttle program ends, and with it, an era of American tech excellenceVentureBeatThe arc of the shuttle program parallels the history of personal computing, and American technology, in other ways.
Cinque Terre is a region on the Italian Rivera consisting of five small fishermen's towns that hug the cliffs along the Ligurian Sea. The area has avoided modern development and as result, has retained its unique Italian culture and natural beauty.
Guidebooks offer us tips on how to travel the world on a 'shoestring budget' and advise us to 'do as the Romans' do' when vacationing abroad. Sage advice for sure, but where did these peculiar travel idioms originate?
On Facebook, users can become fans of us, of our content, and welcome our Facebook publishing stream onto their own news feed page. There, our content is delivered alongside material from their own social circle. The result is a hybrid of personal communications from friends and material from organisations that an individual likes, enjoys, values, and wants to follow. So Facebook is a very special place, and a very significant one for journalists to work in.
Via Andy Bull
Using the startup’s patented algorithm, Information Velocity; SkyGrid measures what news is spreading the fastest across the world, and brings that content directly to its apps. And users will know what news is relevant based on the people, topics, and events, that are spreading the fastest around the whole world. The app itself streams information from mainstream news, social sites, and blogs and allows you to share news articles and streams on the app via email, Twitter and Facebook.
The GuardianHas digital devalued photography?The GuardianNan Goldin has said the arrival of digital technology has compromised photography as a medium: 'The whole issue is so depressing to me.' Do you agree?
With few variations, buying clothes from a store involves a well-worn routine: Browse the racks, select a few garments based on vanity, price, need and other factors, then try them on in the dressing room.But what if you didn't have to drag items...
Wow, how pretty is this?Whether you're a beginner photographer or just someone who likes to reminded of the basics, we think you'll appreciate this Manual Ph… (Manual Photography Cheat Sheet http://pulse.me/s/q7tJ...)...