Movin' Ahead
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Technology, People, Travel
Curated by kenekaplan
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Rescooped by kenekaplan from Story and Narrative onto Movin' Ahead
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Storytelling or Advertorial? The New Coca-Cola Corporate Website

Storytelling or Advertorial? The New Coca-Cola Corporate Website | Movin' Ahead | Scoop.it

Like many fans of content marketing, I was intrigued by the well-promoted transformation of Coke’s new corporate website into what was promised as “a credible source” of information, more consumer magazine than corporate mouthpiece. Would Coca-Cola Journey blaze a new trail in corporate storytelling? Would it truly walk a mile in consumers’ shoes? Would it take the road less traveled to reach… well, let me leave the inevitably lame journey-related wordplay right there and say simply “Not yet.”


Via Gregg Morris
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Rescooped by kenekaplan from Intel Free Press
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Putting a Low-Cost Smartphone in Every Pocket

Putting a Low-Cost Smartphone in Every Pocket | Movin' Ahead | Scoop.it

Computing features are trickling down to so-called value smartphones and sales are expected to reach 300 million units in 2012. The Nokia Lumia 900 smartphone running Windows Phone, a so-called value smartphone, is expected to be priced at $99.99 with contract.

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