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Italy's Silvio Berlusconi convicted of tax fraud - Los Angeles Times

Italy's Silvio Berlusconi convicted of tax fraud - Los Angeles Times | Movin' Ahead | Scoop.it
IBNLiveItaly's Silvio Berlusconi convicted of tax fraudLos Angeles TimesTURIN, Italy — Former Italian Prime Minister Silvio Berlusconi was found guilty of tax fraud Friday and sentenced to four years in prison, a major setback for the media-mogul-turned-politician...
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Movin' Ahead
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THE SOCIAL DEMOGRAPHICS REPORT: A breakdown of who's on each of the different social networks

THE SOCIAL DEMOGRAPHICS REPORT: A breakdown of who's on each of the different social networks | Movin' Ahead | Scoop.it
LinkedIn is used by 44% of Americans with income of $75,000 or more, according to Pew.

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What Twitch Can Teach Brands About Marketing to Millennials

What Twitch Can Teach Brands About Marketing to Millennials | Movin' Ahead | Scoop.it
Gaming platform Twitch is winning big with millennials. Here are four content marketing lessons brands can learn from Twitch.

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Past Volume To Value: That's How The Future of Journalism Should Be - Keynote by Jeff Jarvis at #ijf15

To hell with mass media. Journalism, properly conceived, is a service, not a content factory. As such, news must be built on relationships with individuals a...

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Robin Good's curator insight, May 2, 11:25 AM


At the recent International Journalism Festival in Perugia, Italy, Jeff Jarvis, Professor of Journalism at CUNY, gave a keynote speech that provides valuable insight and advice as to where the future of news and journalism are headed. 


While the full keynote and the Q&A with the audience is recorded in full in this 55' mins long video, I have summarised here below his key points and takeaways, so that you can get at least a good basic idea of his viewpoints in under 3 mins.


The value of this keynote for content curators is the fact that Jeff Jarvis highlights and validates a process, mission and approach where the ability to collect, vet and curate information, resources and tools, to satisfy a specific need, is going to take a much more central and important role in the development of new forms journalism and in the evolution of the business models that will support it. 



Jeff Jarvis' Key 15 Takeaways on the Future of Journalism:



1. Mass audiences don't exist. 

This is just a way to look at people that served the mass media industry model.


2. Journalism is in the service business.

We must fundamentally rethink the way we produce the news, so that they actually serve specific people needs.


3. Journalism needs to specialise. 
Do what you do best and link to the rest. 


4. Relationships and listening

Need to listen and create relationships with their community

Need to understand what the problems and needs and intercept them


5. Journalists need to become community advocates 

Need to change how we evaluate waht we do as journalists

Must help people to make sense 


6. Community.

Move from media-centric to community-centric

Go to the community first, to observe, to ask and listen, before creating content that serve their needs


7. Membership.

This is not about subscriptions.

It is about collaboration and what we do with the community we serve.

People don't want to belong to a media organisation.

People want to be part of true passionate communities.

Community can contribute: Content, effort, marketing, resources, ideas, feedback, customer assistance, etc.


8. Beyond articles. 

Continuous live blogging, tweeting, data, etc.

There a lot more formats that can be used to create valuable content. 


9. Mobile is not about content delivery.

Mobile is about use cases

re-organise the news around the public specific needs we would create higher value that by following our own production cycle.

What about if we broke up news in hundreds of different use cases that specifically apply to mobile? 

For example: give me all the world news that count in 2 mins. 

Or: I want to know everything that happens about this story, in real-time

or: I want to connect with members of my community and accomplish something


10. We've to re-invent TV news

TV news sucks.

There is a lot of untapped tech that we can use.

Great opportunities to do better.


11. Business Models - Digital first

Every journalist is fully digital. 

Print comes after digital.

Print no longer rules the culture of a newspaper.


12. The traditional (ad-based) mass media business model kills journalism.

By importing the old business model of mass media onto the Internet, with reach and frequency, mass, scale, volume, we have corrupted journalism.

Clicks will inevitably lead to cats.

If your goal is more clicks you will put up more cats.

We have to move past volume, to value. 

We need give more relevance to our readers.

And we can do so only if we get to know them as individual members of a true communities. 


13. Paywalls are not the way to go.

The idea of selling content online doesn't work very well. Unless you are Bloomberg or someone who sells information that is very fresh and valuable for a specific need.


14. Native advertising is not going to save us.

Rather, with it, we may giving up our true last values, as our own voices, authority and our ability to tell a story. If we fool our readers into thinking that native advertising comes from the same people who gives them the news, we have given up our last asset. Credibility.


15. Rethink the metrics. 

Views, clicks, likes are no longer appropriate.

Attention is a better metric. (see Chartbeat).

The metric that is count to count most is going to be more qualitative than quantitative and it is going to be about whether we are valuable in people's lives. I don't know how to measure that, but we need to find out how to do it. 



My comment: This is a must-watch video for any journalist seriously interested in getting a better feel for the direction and focus that news and journalism will take. 


Insightful. 10/10



Original video: https://youtu.be/RsPvnVeo1G0 
(55':30")
Keynote: 0:00 to 29:43
Audience Q&A: 30:00 to 55:30 






Gilbert Faure au nom de l'ASSIM's curator insight, May 2, 12:08 PM

for students in journalism near me

Serge Dielens * Soci(et)al Marketing Communication expert @ EdgeCommunication.be *'s curator insight, May 5, 12:26 PM

Ce que la ("grande") Presse a peut-être oublié à un moment donné...victime de son arrogance/abondance?

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How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites.

How Much Google News Traffic Do Publishers Get? Here’s Data on 80 News Sites. | Movin' Ahead | Scoop.it
Google News has been in the news itself lately, from European efforts to impose taxes to questions about its value and even suggestions for giving it a full redesign. But just how much traffic is it currently driving to publishers?

Via Andy Bull
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Andy Bull's curator insight, April 15, 12:47 PM

From the post: "The bottom line: Google News still matters, and news search optimization efforts are worth your time."

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The mega guide to ideal image sizes for your social media posts

The mega guide to ideal image sizes for your social media posts | Movin' Ahead | Scoop.it

This post originally appeared on Buffer’s blog. You’ve got all the great tools to create engaging images for social media. You know what the brain loves about visuals and how to build something beautiful to drive engagement.


Via Andy Bull
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Mike McCallister's curator insight, March 25, 9:28 AM

Always important to keep up with this type of material when using social media. Conventional wisdom now says that graphics in posts (even in Twitter) get more engagement.

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Twitter Finally Launches An Official WordPress Plugin

Twitter Finally Launches An Official WordPress Plugin | Movin' Ahead | Scoop.it

There are hundreds upon hundreds of Twitter-related plugins for WordPress. Seriously, go look. And yet, in its 9 years since launch, Twitter has never released an official plugin to make WordPress and Twitter play friendly.


Via Andy Bull
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Zool Digital's curator insight, February 26, 4:33 AM

Good news for SMEs who use #Wordpress as their blog platform.

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Intel Security warns of six social engineering techniques targeting businesses

Intel Security warns of six social engineering techniques targeting businesses | Movin' Ahead | Scoop.it
An Intel Security report encourages businesses to address and educate employees on the “six levers of influence” being used in the digital world by hackers
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The Story Factor - "How to" Series

The Story Factor - "How to" Series | Movin' Ahead | Scoop.it
Sam Thurman’s story is short (5 minutes) and delightful. Please listen to it before reading my comments so you can have the full listener experience.     Imagery and Present Tense One of ...

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Tip: Remember this advice for using images online

Tip: Remember this advice for using images online | Movin' Ahead | Scoop.it

Phil Coomes, picture editor for the BBC News website, recommends a few points for using photos to enhance stories


Via Andy Bull
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Ray Kurzweil's Mind-Boggling Predictions for the Next 25 Years

Ray Kurzweil's Mind-Boggling Predictions for the Next 25 Years | Movin' Ahead | Scoop.it
In my new book BOLD, one of the interviews that I’m most excited about is with my good friend Ray Kurzweil.

Bill Gates calls Ray, “the best

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Legacy Tech Companies Are Actually Well-Positioned To Win Against Startups In 'The Internet of Things' Market

Legacy Tech Companies Are Actually Well-Positioned To Win Against Startups In 'The Internet of Things' Market | Movin' Ahead | Scoop.it
Legacy tech companies that helped create the PC industry see an opportunity in the Internet of Things.

Via Marylene Delbourg-Delphis
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How Thomson Reuters Is Creating a Culture of Innovation

How Thomson Reuters Is Creating a Culture of Innovation | Movin' Ahead | Scoop.it
The key is experimentation.

Via Marylene Delbourg-Delphis
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How Vox, AJ+ and FOLD are using cards for storytelling

How Vox, AJ+ and FOLD are using cards for storytelling | Movin' Ahead | Scoop.it
The three publishers are innovating in the way they present stories to their audiences

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Biometric Authentication: Are Bodies Good Passwords?

Biometric Authentication: Are Bodies Good Passwords? | Movin' Ahead | Scoop.it
Traditional passwords have run out of steam, but new technologies in biometrics could make your body the strongest password of all.

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Intel Free Press's curator insight, May 7, 1:43 PM

Will biometrics be the next super-secure authentication method? #PasswordDay #biometrics

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Journalism industry gets a dedicated domain extension with .press

Journalism industry gets a dedicated domain extension with .press | Movin' Ahead | Scoop.it

Journalists can use the .press domain extension to customize their existing sites or online portfolios, while aligning themselves with others in the media community.


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Here's the one big advantage YouTube has over Facebook's new video platform

Here's the one big advantage YouTube has over Facebook's new video platform | Movin' Ahead | Scoop.it
Facebook and Vine wish it had the balance YouTube does.

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Inside BuzzFeed’s plan to prove its native ads work

Inside BuzzFeed’s plan to prove its native ads work | Movin' Ahead | Scoop.it

By the standards of BuzzFeed, which tries to maximize how much its content is shared, its campaign for Toyota was a hit. Of everyone who saw the campaign, three in 10 shared it with others. At the center was a video, “First Car Vs.


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U.S. Postal Service Uses Supercomputers to Stamp Out Fraud

U.S. Postal Service Uses Supercomputers to Stamp Out Fraud | Movin' Ahead | Scoop.it
U.S. Postal Service finds new agility thanks to high-performance computers that detect postage fraud and enable Sunday deliveries.

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Intel Free Press's curator insight, February 24, 2:42 PM

Sometimes called bureaucratic and slow, the U.S. Postal Service and its over 600,000 employees are finding new agility thanks to high-performance tech. #USPS #supercomputer

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Youth Technology Trends | Visual.ly

Youth Technology Trends | Visual.ly | Movin' Ahead | Scoop.it
1,296 Canadian students and youth were surveyed about media and technology trends, needs and their current service plans and providers.
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Tip: Remember these Tumblr guidelines from NPR

Tip: Remember these Tumblr guidelines from NPR | Movin' Ahead | Scoop.it

National Public Radio shares some of the methods behind an increase in engagement on its flagship Tumblr page


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Why diversity matters | McKinsey & Company

Why diversity matters | McKinsey & Company | Movin' Ahead | Scoop.it
New research makes it increasingly clear that companies with more diverse workforces perform better financially. A McKinsey & Company article.

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How to Write a Good Vision Statement

How to Write a Good Vision Statement | Movin' Ahead | Scoop.it

Strategic planning is much easier than many people realise.  If you have an intimate knowledge of your business and are able to think pragmatically about your strengths and weaknesses, you should be able to create a strategic plan fairly easily.

 

Take a deep-dive into each of the components and giving some tips on how to actually create them effectively.


Via Vicki Kossoff @ The Learning Factor
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rodrick rajive lal's curator insight, January 15, 1:48 AM

Strategic planning is of great importance in the classroom too. Both teachers and students need to plan their work. With the teacher it is about planning for the whole year, and for the student it could be about planning for his or her research paper for the term. In all cases, planning continues to be a factor that can spell success or failure! While, no doubt this article is aimed at the business world, I see its relevance in Education too!

Darilyn Evans's curator insight, January 15, 3:24 AM

A first step in benefits realisation is being sure of what we are trying to achieve.  This article is useful in giving a step-by-step process for creating a strategic vision that doesn't end up as some generic, jargon-filled statement that is uninspiring to staff and clients alike.

Elías Manuel Sánchez Castañeda's curator insight, January 15, 3:40 PM

Strategic planning must give three products:
1. Address: Define which should be directed towards the organization (Vision, Vision and Values).
2. Focus: In what ways the organization (objectives and goals) will concentrate.
3. Alignment: Align all resources (financial, material and human) of the company.

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Futures Lab update #78: Building brands and products at Vox Media | RJI

Futures Lab update #78: Building brands and products at Vox Media | RJI | Movin' Ahead | Scoop.it

How is online publisher Vox Media combining technology, journalism and advertising to attract a mass audience?


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