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The Back Story On 'Curated By Intel' - Experimental 'iQ' News Magazine - SVW

The Back Story On 'Curated By Intel' - Experimental 'iQ' News Magazine - SVW | Movin' Ahead | Scoop.it

Tom Foremki writes: The magazine is curated by Intel employees, choosing and sharing articles from a river of media content surfaced by special tools developed by Intel.

 

I was pleased to hear Bryan Rhoads, the mastermind behind the project, and its Editor-in-Chief, say that I was one of the people that inspired the venture with my writings about how every company is a media company.

 

There is a river of content surfaced in real-time by an algorithm, using a set of online sources vetted by Intel. From that river, content is chosen by Intel staff. There is also original content from Intel sources, such as Ken Kaplan's Intel Free Press, and The Creators Project, a joint venture with Vice Media.

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Rescooped by kenekaplan from PINTEREST Watch - Curated by Jan Gordon & John van den brink
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Is Pinterest the 'next big thing' in social media?

Is Pinterest the 'next big thing' in social media? | Movin' Ahead | Scoop.it

Yesterday I selected a post by Elad Gil who talked about Pinterest changing the way we share and consume information on the web.  Today I have selected another article by Don Reisinger  for Cnet News - digital home, who says, "let's not jump to conclusions here and has more to say about this.

 

I do admit I'm participating on many betas because I feel the need to stay informed. I'm not usually drawn to every new thing that comes along but somehow, Pinterest has caught my eye.

 

Let's take a look at why Pinterest is becoming one of the most popular social networks, what's really happening here?

 

Here's what caught my attention:

 

**Pinterest so far has been the only company to distinguish itself. Late last month, Experian Hitwise, a company that monitors consumer behavior on the Web, reported that Pinterest had 11 million visits during the week ended December 17, jumping 4,000 percent compared with six months earlier.

 

**The massive bump catapulted Pinterest to the 10th spot in Experian's listing of the most popular social networks, just behind Yelp. Experian also discovered that Pinterest has found a loyal following in women.

 

**In the past three months, women have accounted for 58 percent of its userbase, and nearly 60 percent of those women are between the ages of 25 and 44.

 

**Opinions are mixed over why Pinterest has been able to attract such a large audience.

 

**Is it the service's solid design? Is it the attention it has received from media outlets shocked by its growth?

 

**Is it, perhaps, the fact that it recently raised $26 million from venture-capital firm Andreessen Horowitz, giving it bundles of cash to play with? It could be all that.

 

**But Gil thinks it might also have something to do with its ease-of-use.

 

**"Pinterest was one of the first sites to take push button content generation (via bookmarklets and 're-pinning') and structure it into sets of curated content called 'boards

 

**This allowed users to collect content from across the Web, as well as from other users on the site.

 

Reisinger ends his article with a word of caution:

 

**"Pinterest has yet to offer its service publicly. And once it finally moves beyond its invite-only phase, the company will be truly tested."

 

Followed by the question: 

 

**"will the mainstream Web user who typically joins the social game after early adopters pick up their invites, find value in it?"

 

** Chances are, we'll get the answers to those questions later this year.

 

Curated by Jan Gordon covering "Content Curation, Social Media and Beyond"

 

Read full article here [http://cnet.co/xilVUk]


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Intel’s Latest Online Journalism Targets A Younger Crowd

Intel’s Latest Online Journalism Targets A Younger Crowd | Movin' Ahead | Scoop.it
Tech companies continue to reach beyond conventional media to get their messages out. Intel on Wednesday launched its latest experiment, a kind of new-wave news aggregator called iQ that is aimed at informing a younger audience.
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