Planned content designed to provide useful information across the sales cycle is effective and represents the price of admission for the most fundamental of digital marketing initiatives. B2B buyers pull themselves through 70% of the buying cycle before ever talking to a sales rep, so it’s important to gain early awareness and engagement.
Applying search and social media optimization best practices for content to become known as “the best answer” wherever prospects are looking or engaging online is where a lot of companies fall down. Therefore, doing so is a competitive advantage.
With strategic content marketing, it’s important that B2B marketers make sure SEO is more than just a checklist item. Include optimization of known demand keywords and topics as part of demand creation efforts through new content and digital assets, social media, advertising and PR. Extend the reach of earned, owned and paid media by including search optimization for those content types as well.
According to an eMarketer study released Thursday, Americans spend 4 hours and 40 minutes online, using either a mobile device or a computer. (HUGE: U.S. consumes more digital media than TV for first time.
Technology is crumbling the world around and economic growth with development is empowering people to make use of this melt down. The combination of growth of economic development and technology has resulted in increasing the amenities and comforts of the people across the globe. This revolution has resulted in the boom called ‘On-line Shopping” which is a comforting power in guise as in the busy hectic life it’s not that easy for all to step into the mall for any kind of shopping for any occasion or festivals. Here e-commerce portal allows consumers to filter their choices as per their likes in color, size, brand and price. The online mall has converted people into omni-consumers who can shop anywhere from everywhere.
India is also steadily picking up the online mall culture not only in large metro cities but also in smaller towns and cities. According to Google India has more than 100 thousand user and more than 50% opt for buying online. With such a big market retailers of major brands are opting for URL to attract potential consumers. Even big brands like Shopper’s Stop, Westside and Pantaloons are following the footsteps of Amazon, Myntra , Jabong etc.
According to the Associated Chambers of Commerce and Industry of India (Assocham), the size of the online retail industry is expected to touchRs.7, 000 crore by 2015, up fromRs.2,000 crore now, at an annual growth rate of 35 per cent. This is so because dealers give varied offers with Discount and delivery services and these are good enough reasons to attract consumers and get the required buying clicks.
The web is no longer about booking a ticket for movie or trip but also there are many who willingly order for lifestyle, gadgets and other accessories online. The behavior of people has changed and also the assurance of the authenticity of sites is another major booster. Also big brand name like Nokia, Samsung, Nike, Fast Tracks tops the charts clearly reaffirming the power of online shopping.
Understanding the present trend and demand of the comfort loving people, MP09 Digital Advertising have churned out e-commerce portal for national and International companies like Neel Enterprise, Pakiza Retail and REGBuys respectively. And many more for other elite clients are in the process of making. Now is the era of techno savvy to money savvy shopping.