A study of young people Ghana, Morocco, Uganda and Maharashtra aims to encourage networks to improve education through mobile technology (RT @GdnDevelopment: Mobile phone boom in developing world could boost e-learning
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Scooped by Joseph Ruiz onto #MoSoLo |
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Social media marketing is surrounded by many different wrong approaches that have created lots of failure for most businesses (RT @Kiboomu: 6 Practical Tips For Building Relationships & Establishing Trust With Social Media
Joseph Ruiz's insight:
With increasing social noise building trust is crucial. Here are some practical tips and advice. Definitely worth a look, even better to put into practice. Delete the scoop?
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Review the strategies and tactics that expert moderators use to extract key information from their life science audiences.
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Great example of mobility in action aiding the sales process. Delete the scoop?
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Mobile Marketing Watch
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Mobile payments continue to be a real challenge. Apple's strategy is enter once solution is certain. Delete the scoop?
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Guest post written by Jake Sorofman Jake Sorofman is a research director at Gartner. Jake Sorofman Let’s face it: the mobile device is our new functional appendage, like the prehensile tail for the digital consumer.
Joseph Ruiz's insight:
Love the phrase "Creepy or Relevant" says a lot. In the world of #SoLoMo this is a tenous line that is easily crossed. Delete the scoop?
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Smartphones can now be used for all sorts of things – finding the nearest store, tracking down the best deal, comparing prices and reserving products for later pick-up at the shop. Via gahanin
Joseph Ruiz's insight:
Getting found is one of the more important aspects of SoLoMo - Getting found requires relevant content that is optimized. Delete the scoop?
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A Coca-Cola executive threw cold water on social media buzz earlier this week when he told an advertising conference that the company doesn’t see a relationship between online buzz and the company’s short-term product sales.
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Coke's response reinforces the importance of an Integrated approach, not a single channel focus. Delete the scoop?
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Lately I've noticed that the terms social business and social media are often confused – or at least we haven't come to a firm agreement as an industry (RT @roosvanvugt: The Difference Between Social Business and Social Media
Joseph Ruiz's insight:
I agree that these are not the same. I would add that social business requires internal collaboration as this post suggests but most important it begins with a customer centric perspective. Delete the scoop?
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Marketing Insights, Ideas and Inspiration for Banks and Credit Unions (The Future Of Mobile Banking Fueled By Smartphone Cameras http://t.co/fUc7omT0fd)...
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Mobile continues to make inroads Delete the scoop?
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As Facebook pushes more and more to become a mobile-focused company, it wants to create experiences that simply cannot occur on laptop or desktop computers.
Joseph Ruiz's insight:
important to consider unique experiences in each channel, while mobile only is fine don't overlook Integrated strategies consumers move seamlessly between platforms. Delete the scoop?
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A new plug and play technology that enables retailers to offer mobile couponing and digital loyalty cards is being trialled by O2 in over 50 retailers in Dublin’s docklands area.
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Interesting new development in creating a more effective digital wallet. Delete the scoop?
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Mobile - Mobile marketing changes so rapidly that every day brings new developments, but some trends are here to stay, including the steady growth of mobile apps. To stay at the top ...
Joseph Ruiz's insight:
No real surprises here, that said what is here is important. Delete the scoop?
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Here's a huge stat that hasn't been getting much attention lately: nearly half of all marketing emails are now being read on mobile devices.
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Interesting tool recommendation use to improve your consumer focused strategies. A helpful list. Delete the scoop?
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The mobile social web continued to evolve and mature and is still transforming our popular culture and media consumption habits.
Joseph Ruiz's insight:
Interesting insights here Social/Mobile, Visual, yes and Twitter - BUT don't overlook the hidden gem here an embedded Social@Scale slideshare deck with some valuable content from a host of contributors. Delete the scoop?
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Mobile application testing is as important as any software testing but it is different many ways. Here we discuss about mobile application testing best practices.
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Some helpful tips and a "cheat sheet" of relevant questions. Delete the scoop?
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Internet Retailer - Technology/Mobile Commerce - Tablet shoppers are three times more likely to buy than smartphone shoppers (#Tablet shoppers are three times more likely to buy than #smartphone shoppers: http://t.co/b9HH0yv6yp...
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Interesting Global study. Tablet users linger view more pages convert higher than smartphone shoppers. Delete the scoop?
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Mobile shoppers are making an outsize impact on the ecommerce world, contributing to an increasing share of US retail ecommerce sales and exerting more influence on the overall retail market, according to new estimates from eMarketer.
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The size of the digital buyer market on mobile devices is estimated to be 51% of total digital purchasers. What's equally impressive is the rate of growth. #SoLoMo Delete the scoop?
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Are you seeing the phrase "employee engagement" a lot lately? Boy, I am.
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brands that want to harvest the #SoLoMo opportunity need to engage, inspire, and create a culture of alignment. The new hyper-connected consumer requires it. Delete the scoop?
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The terrible truth about smartphones is that although penetration in the UK is now above 50% and traffic is constantly rising, people don’t generally use their phone to buy things.
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Calls to action are key to inbound marketing success, here are some very practical tips in addition to color and clarity of language adapting to different devices is key to success. Think tap friendly. Delete the scoop?
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Visual Social Media Marketing: learn how to share more visual content and create a visual conversation with your audience.
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Very helpful tips and tools here. Delete the scoop?
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Google Introduces Google+ Sign-In App (Google Launches New Google+ Sign-In Platform http://t.co/8NNuORz2AA) Via Keith Thorn, MA Delete the scoop?
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Smartphones can now be used for all sorts of things – finding the nearest store, tracking down the best deal, comparing prices and reserving products for later pick-up at the shop. Via gahanin 
Joseph Ruiz's curator insight,
March 27, 12:29 PM
Getting found is one of the more important aspects of SoLoMo - Getting found requires relevant content that is optimized. Delete the scoop?
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Thierry de Baillon's Innovation, Complexity and Social Business – Part 2 #socbiz #socent #innovation http://t.co/7ZBkRol8DS
Joseph Ruiz's insight:
This is some of the best thinking I have read on social business. The post contains excellent links to other resources. It's the 2nd installment I'll be reading the first and bookmarking both! a must read. Delete the scoop?
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Image And it’s not a budget either. It’s not a means to prove ROI.
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Strategy addresses 5 questions learn what they are here. #SoMoLo Delete the scoop?
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Direct Agents gives tips on how to design mobile-friendly advertising. (Creative Design for Mobile Marketing http://t.co/m8W2hge5)
Joseph Ruiz's insight:
Excellent insights dealing with mobile web design issues well done. Delete the scoop?
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This blog post highlights the importance of the mobile channel for marketers, and gives a clear entrance to it through paid search. It details major factors to consider when launching a mobile PPC campaign in order to be successful.
Joseph Ruiz's insight:
Location is important but think mobility, where is the consumer? what are they looking for? How can you remove barriers? Delete the scoop?
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Each new year offers new possibilities, and considering that so much happened in 2012, it's a good time to think about what the next twelve months will bring us.
Joseph Ruiz's insight:
Location Based Services, Enhanced Image editing and Augmented reality are a few trends mentioned here. Delete the scoop?
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