Du nombre de clics aux volumes de dépenses publicitaires, du comportement des consommateurs au nombre croissant de conversions, tout semble indiquer que le mobile n’a pas dit son dernier mot.
Via MMA France
An announcement late last week by the Facebook media team may have been overlooked by many marketers, but it has intriguing ramifications.
Facebook announced that it would effectively allow any organization with a verified page to publish brand-sponsored content without asking Facebook for explicit permission first, provided that content was tagged to the brand. They said:
"Today we're updating our branded content policy to enable verified Pages to share branded content on Facebook. Along with changes to our branded content policy and ads policy, we're offering a new tool that makes it easy for publishers and influencers to tag a marketer when they publish branded content. Publishers and influencers must use this tag for all branded content shared on Facebook."
Looking at sales, 2017 will also be a benchmark year as $75.51 billion, or 50.0% of all retail mcommerce sales, will be transacted on smartphones. That will be up from 48% in 2016. As smartphones’ share of mcommerce sales continues to rise, tablets’ share will continue to fall. This year, tablets will capture 50.6% of mcommerce sales, with that figure falling to 48.7% next year. For perspective, mcommerce this year will represent 32.0% of all ecommerce sales, but just 2.6% of total retail sales....
Conversion rate optimization is the process of changing website elements to improve user experience. During this process, you can test elements like landing page design, images, call-to-action buttons, and content multiple times to see which give you more conversions.
The main advantage of conversion rate optimization is that it'll increase conversions without affecting website traffic. Ultimately, conversions will boost your website's revenue. There are many conversion rate optimization tools available to help reach your goals.Choosing Conversion Rate Optimization ToolsHere I've listed the most important factors you should consider when picking the right conversion rate optimization tools for your website...
Often as marketers when we think about social media we think about things we can put on a spreadsheet; things like reach, likes, shares, engagement and so on. But, the ROI of social media isn’t always necessarily quantitative.
Quels sont les nouveaux usages du mobile en point de vente ? Comment le mobile peut-il booster les ventes et renforcer l’expérience client ? Les réponses de Bertrand Jonquois, Administrateur de la Mobile Marketing Association France et Rapporteur de la commission Commerce mobile et Anh-Vu Nguyen, responsable du groupe de travail sur les Interactions mobiles en points de vente.
Via MMA France
Are you trying to meet your content marketing goals with a one-size-fits-all formula? Take a close look at your next campaign’s purpose and follow these 3 steps to determine which distribution options are the right fit for your brand....
3,124 leaders provided their input for the Global Leadership Forecast 2014|2015, presented by DDI and The Conference Board. This vast amount of data brought us to 18 initial findings, with more to come.
View a snapshot of the data, and explore key questions on the path to organizational success by utilizing our Leadership Development Road Map.
En 2016, Carrefour met un pied sur le territoire des objets connectés. Le groupe français de grande distribution vient d'annoncer le lancement officiel de son service Pikit réservé à ses clients Carrefour Drive.
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