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Marketing Tips, Tricks and Takeaways   | www.marthaspelman.com  | martha@marthaspelman.com
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The Ultimate List of Ultimate Marketing Lists

The Ultimate List of Ultimate Marketing Lists | MoreMarketing | Scoop.it
The Ultimate List of Ultimate Marketing is a collection of resources on topics such as SEO, Content Marketing, Email Marketing , Blogging and Automation.
Martha Spelman's insight:

My ultimate list of 35 content marketing tactics made it here...

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Martha Spelman's curator insight, September 10, 9:36 PM

My ultimate list of 35 content marketing tactics made it here...

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The Trust Factor: Why You Need It & How To Get It - Martha Spelman

The Trust Factor: Why You Need It & How To Get It - Martha Spelman | MoreMarketing | Scoop.it
Here are tips to accelerate trust-building which is imperative in convincing new prospects to work with your company.
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Drawing a Blank? Try This Fun Way to Brand Your Company [Infographic] - Martha Spelman

Drawing a Blank? Try This Fun Way to Brand Your Company [Infographic] - Martha Spelman | MoreMarketing | Scoop.it
The "BrandLib" is a fun, easy way to decode your brand, distill your brand traits and determine the audience for your brand.
Martha Spelman's insight:

Don't miss the FREE branding/marketing consultation! Read the post for more details.

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Martha Spelman's curator insight, July 23, 11:51 AM

Fill out this BrandLib to profile your personal or business brand. Plus -- check out the special "Free" offer!

Martha Spelman's curator insight, July 23, 11:52 AM

Don't miss the FREE offer! 

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Face It: Your Headshot Could Be a Dealbreaker - Martha Spelman

Face It: Your Headshot Could Be a Dealbreaker - Martha Spelman | MoreMarketing | Scoop.it
Your headshot tells the visual part of your branding story -- here are tips about how to put your best face forward.
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How Working For Free Pays Off: Volunteer! - Martha Spelman

How Working For Free Pays Off: Volunteer! - Martha Spelman | MoreMarketing | Scoop.it
Working for free, as a volunteer for a non-profit, can pay off for your business: you can make new contacts, develop new skills and acquire new resources.
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Random Acts of Marketing: 8 Easy Ways to Show Some Client Love - Martha Spelman

Random Acts of Marketing: 8 Easy Ways to Show Some Client Love - Martha Spelman | MoreMarketing | Scoop.it
Show your client some love while marketing your business with these 8 easy, economical and effective ideas.
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7 Out of 10 Consumers Prefer a Business with a Social Media Presence

7 Out of 10 Consumers Prefer a Business with a Social Media Presence | MoreMarketing | Scoop.it
Seven out of 10 consumers prefer a business with a social media presence. That's according to new information provided by GoDaddy.
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Is Your Marketing GOING BIG? - Martha Spelman

Is Your Marketing GOING BIG? - Martha Spelman | MoreMarketing | Scoop.it
BIG marketing without a big budget: know your audience and the media channels they access, focus on design and superior content and execute consistently.
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Why I Publish a Business Blog: Content Marketing in Action! - Martha Spelman

Why I Publish a Business Blog: Content Marketing in Action! - Martha Spelman | MoreMarketing | Scoop.it
Publishing a business blog allows the creator to demonstrate expertise, stay top of mind with customers, accelerate business relationships and get work.
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Why Advertising Is 'Dead Last' Priority at Outerwear Marketer Patagonia

Why Advertising Is 'Dead Last' Priority at Outerwear Marketer Patagonia | MoreMarketing | Scoop.it
"We have a mission to solve problems in the world," said Joy Howard, VP-marketing at Patagonia. "That's very much a part of how we engage with consumers."
Martha Spelman's insight:

How Patagonia engages with their customers - "useful information that enhances people's lives"  - sharing not preaching. Sounds a lot like content marketing. And it's working!

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Steak or Sizzle - What Are You Selling? - Martha Spelman

Steak or Sizzle - What Are You Selling? - Martha Spelman | MoreMarketing | Scoop.it
When you're selling the sizzle, you're telling potential customers about the value, benefits and results they'll gain by working with your business.
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7 Powerful Facebook Statistics You Should Know About

7 Powerful Facebook Statistics You Should Know About | MoreMarketing | Scoop.it
Sure knowing when to post on Facebook is important but it's not the be-all and end-all of running a Facebook page with maximum impact and engagement.
Martha Spelman's insight:

If you're using Facebook for business, you need to read these stats.

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Martha Spelman's curator insight, December 2, 2013 3:47 PM

If you're using Facebook for business, you need to read these stats.

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What's Wrong with Word-of-Mouth Advertising - Martha Spelman

What's Wrong with Word-of-Mouth Advertising - Martha Spelman | MoreMarketing | Scoop.it
Depending solely on word-of-mouth advertising can be detrimental to your long-term business success.
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The Trust Factor: Why You Need It & How To Get It - Martha Spelman

The Trust Factor: Why You Need It & How To Get It - Martha Spelman | MoreMarketing | Scoop.it
Here are tips to accelerate trust-building which is imperative in convincing new prospects to work with your company.
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Is There A Marketing Magic Bullet? - Martha Spelman

Is There A Marketing Magic Bullet? - Martha Spelman | MoreMarketing | Scoop.it
Every company would like to find the elusive "Marketing Magic Bullet;" in the meantime, here are helpful ways to approach how to best market your business.
Martha Spelman's insight:

Have you ever been asked this question...or asked it yourself? 

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The Power of Branding - Martha Spelman

The Power of Branding - Martha Spelman | MoreMarketing | Scoop.it
A strong brand results from a clear definition of the strengths particular to you or your company and the audience that will benefit from working with you.
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Martha Spelman's curator insight, July 15, 4:30 PM

My latest post: The Power of Branding -- why branding is important and how to build a strong brand.

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Making the C.A.S.E. for Marketing - Martha Spelman

Making the C.A.S.E. for Marketing - Martha Spelman | MoreMarketing | Scoop.it
A successful marketing effort can be remembered by the acronym C.A.S.E.: Content, Audience, Strategy and Execution.
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What If? Why Your Business Needs a Contingency Plan - Martha Spelman

What If? Why Your Business Needs a Contingency Plan - Martha Spelman | MoreMarketing | Scoop.it
A contingency plan should be part of every business strategy; the "What If?" plan addresses unforeseen eventualities that a business might experience.
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Rescooped by Martha Spelman from MoreContent
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Serial Blogging: It Could Happen to You - Martha Spelman

Serial Blogging: It Could Happen to You - Martha Spelman | MoreMarketing | Scoop.it
Blogging a series of posts makes sense: viewers will anticipate your next entry and you'll have a ready-made road map to follow for each new post.
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Your Branding Message: Are You Asking WIIFM or WIIFT? - Martha Spelman

Your Branding Message: Are You Asking WIIFM or WIIFT? - Martha Spelman | MoreMarketing | Scoop.it
Your branding message should tell prospects how working with you can benefit their business. Remember: WIIFT.
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The Ultimate List of Content Marketing Tactics: More Than 35 Ideas - Martha Spelman

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas - Martha Spelman | MoreMarketing | Scoop.it
The ultimate list of content marketing tactics: over 35 ways to tell your brand story and build business trust, credibility and "go-to expert" status.
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Customer Profiling: Find Out Who’s Buying What You're Selling - Martha Spelman

Customer Profiling: Find Out Who’s Buying What You're Selling - Martha Spelman | MoreMarketing | Scoop.it
Customer profiling to determine your ideal client will generate better leads, improve marketing results and save time and money.
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Don’t Let the Well Run Dry - Small Biz Daily

Don’t Let the Well Run Dry - Small Biz Daily | MoreMarketing | Scoop.it
By Martha Spelman We’ve all heard the line: “I really don’t market – my work comes from referrals.” Three times in the last week, I’ve had meetings in which the business owner said, “My company used to survive on ‘word-of-mouth’ and now, that’s not...
Martha Spelman's insight:

My gues post on smallbizmedia.com - about the importance of consistent marketing to keep the pipeline full!

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6 Habits of Remarkably Likable People

6 Habits of Remarkably Likable People | MoreMarketing | Scoop.it
They're charming. They're genuine. And they can make an entire room full of people smile.
Martha Spelman's insight:

"They like me, they really like me" and here's why.

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12 Tips to Create Compelling Content - Martha Spelman

12 Tips to Create Compelling Content - Martha Spelman | MoreMarketing | Scoop.it
Here are 12 tips to create compelling content that will engage viewers and encourage them to take action.
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