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Choosing the right visual in your content marketing is just as important as the words in making an impression on the viewer...and getting your content read. Delete the scoop?
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Here's a better business idea: make a promise, deliver on it but then, deliver something extra. Delete the scoop?
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Hoda Kotb's new book, 10 Years Later, tells the story of the personal challenges and victories of six individuals. Creating a Vision Statement can help businesses plot their course for the next 1, 3, 5 or 10 years. Delete the scoop?
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Here are 35 tips and tools for finding and capturing content marketing ideas to help streamline content marketing creation process. Delete the scoop?
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In order to sell your product or service, a business must first create a want for a product. Taking the marketing steps to create that want will ultimately lead to a need for that product. Delete the scoop?
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Compelling imagery and visual design ruled marketing in 2012. Never before have pictures and images been so important for igniting engagement in your social Delete the scoop?
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You do not have to be an accomplished writer to write things down. You only need to learn how to capture your best ideas, refine them, and then use them to attract more customers. The Internet thri...
Martha Spelman's insight:
Practice, practice, practice. Delete the scoop?
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Martha Spelman's insight:
These are a few of my favorite things: creativity, writing, photography, art and marketing...all in one blog. Delete the scoop?
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Designers who submit their work for free on crowdsourced projects fuel the growth of startups that run the contests. The designers don't earn much
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Will work for peanuts... Delete the scoop?
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The success secrets of "Rick's"...
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Business meets Bogart and Bergman as told in Casablanca. Great lessons delivered in black and white. Delete the scoop?
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Feel like you're being watched? The extreme microcategorization of consumers means advertisers can bid for the chance to show you exactly what you might be interested in. The trouble is, that’s all you’ll see. Delete the scoop?
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In-N-Out Burgers has found their niche. Instead, like so many businesses that offer too much in an attempt to be all things to all people, In-N-Out has simplified their menu and focused on 6 main items. Delete the scoop?
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The Coachella ticket packaging, like the event itself, is an extravaganza and excellent brand-building example. Delete the scoop?
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While this Google product is promoted as a tool for marketers, this is invaluable data for any business owner.
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Tons of resources - check out the GoMo Meter. Delete the scoop?
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It's not just Who You Know but Who Knows You that gets you work and content marketing is a great way to get known and build trust and credibility.
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New blog post on how Content Marketing can make the introduction for you! Delete the scoop?
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Studies have shown we may be exposed to over 5,000 messages per day. Here are some ways to make your email stand out. Delete the scoop?
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Negotiating can be played like a game -- keep a rally going long enough to get information and gain the advantage. Delete the scoop?
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An infographic showing more than 52 marketing ideas on an illustrated bulletin board.
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New Year...New Ideas! Delete the scoop?
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What were the best social media articles you read in the last 12 months? Did you find any particularly useful for your business? We asked our writers to s
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Lots (and lots) of Social Media info. Distilled into one post. Delete the scoop?
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Glitz, glamour, hope, and resolution: four nouns that may not be the hallmarks of contemporary content marketing, but certainly played a big role in the
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History...repeating itself? Content marketing is a retro concept...but there are many "modern" ways to put it into action, to make connections and communicate. Delete the scoop?
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A review of Guy Kawasaki's new book APE: How to Publish a Book.
Martha Spelman's insight:
The good news? You can independently publish – and promote – your own book. APE: Author, Publisher, Entrepreneur — How to Publish a Book , by Guy Kawasaki and Shawn Welch, is literally the “tell-all” tome for wanna-be authors. It’s a monster of a book that may help you conquer your fear of rejection – and demolish your shoulda/woulda/coulda excuses for not publishing. 
Martha Spelman's curator insight,
December 18, 2012 3:08 PM
The good news? You can independently publish – and promote – your own book. APE: Author, Publisher, Entrepreneur — How to Publish a Book , by Guy Kawasaki and Shawn Welch, is literally the “tell-all” tome for wanna-be authors. It’s a monster of a book that may help you conquer your fear of rejection – and demolish your shoulda/woulda/coulda excuses for not publishing. Delete the scoop?
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This week, I gave a presentation on content marketing for event professionals at the International Association of Exhibitions and Events (IAEE). These are
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No stone left unturned: detailed plan to incorporate content marketing into event promotion. Delete the scoop?
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All in one spot..Inc culled their data to find the most read, shared, and commented Inc. articles this year. Don't miss even one. Delete the scoop?
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A blog can establish you as an expert, open you up to organic search traffic, help you grow an audience, and be a part of a coherent marketing plan for your business, but getting started can be tricky. What do you write about? How frequently should you write? What if nothing happens? Delete the scoop?
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