MoreMarketing
Follow
Find
638 views | +0 today
MoreMarketing
Marketing Tips, Tricks and Takeaways
Curated by Martha Spelman
Your new post is loading...
Rescooped by Martha Spelman from MoreContent
Scoop.it!

Is Your Marketing GOING BIG? - Martha Spelman

Is Your Marketing GOING BIG? - Martha Spelman | MoreMarketing | Scoop.it
BIG marketing without a big budget: know your audience and the media channels they access, focus on design and superior content and execute consistently.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

Why I Publish a Business Blog: Content Marketing in Action! - Martha Spelman

Why I Publish a Business Blog: Content Marketing in Action! - Martha Spelman | MoreMarketing | Scoop.it
Publishing a business blog allows the creator to demonstrate expertise, stay top of mind with customers, accelerate business relationships and get work.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

Why Advertising Is 'Dead Last' Priority at Outerwear Marketer Patagonia

Why Advertising Is 'Dead Last' Priority at Outerwear Marketer Patagonia | MoreMarketing | Scoop.it
"We have a mission to solve problems in the world," said Joy Howard, VP-marketing at Patagonia. "That's very much a part of how we engage with consumers."
Martha Spelman's insight:

How Patagonia engages with their customers - "useful information that enhances people's lives"  - sharing not preaching. Sounds a lot like content marketing. And it's working!

more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

Steak or Sizzle - What Are You Selling? - Martha Spelman

Steak or Sizzle - What Are You Selling? - Martha Spelman | MoreMarketing | Scoop.it
When you're selling the sizzle, you're telling potential customers about the value, benefits and results they'll gain by working with your business.
more...
No comment yet.
Rescooped by Martha Spelman from MoreContent
Scoop.it!

7 Powerful Facebook Statistics You Should Know About

7 Powerful Facebook Statistics You Should Know About | MoreMarketing | Scoop.it
Sure knowing when to post on Facebook is important but it's not the be-all and end-all of running a Facebook page with maximum impact and engagement.
Martha Spelman's insight:

If you're using Facebook for business, you need to read these stats.

more...
Martha Spelman's curator insight, December 2, 2013 3:47 PM

If you're using Facebook for business, you need to read these stats.

Scooped by Martha Spelman
Scoop.it!

What's Wrong with Word-of-Mouth Advertising - Martha Spelman

What's Wrong with Word-of-Mouth Advertising - Martha Spelman | MoreMarketing | Scoop.it
Depending solely on word-of-mouth advertising can be detrimental to your long-term business success.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

Want more business? Remember the 4 Rs of Marketing - Martha Spelman

Want more business? Remember the 4 Rs of Marketing - Martha Spelman | MoreMarketing | Scoop.it
Marketing is easy if businesses remember the 4 Rs: Respond to inquiries, Refer potential customers, Reciprocate support and Reach with marketing activities.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

30 Digital Marketing Statistics You Shouldn’t Miss [Infographic]

30 Digital Marketing Statistics You Shouldn’t Miss [Infographic] | MoreMarketing | Scoop.it
List posts with images and videos increase links at 567 percent more than normal posts. This and more digital marketing facts in this infographic.
Martha Spelman's insight:

As if you needed more reasons to do online marketing...

more...
No comment yet.
Rescooped by Martha Spelman from MoreContent
Scoop.it!

Want People to Give You the Business? How to Build a Client Relationship - Martha Spelman

Want People to Give You the Business? How to Build a Client Relationship - Martha Spelman | MoreMarketing | Scoop.it
People work with people they know, like and trust. Here's how to build a client relationship in-person and online.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

Business Bling - Email List: The Ultimate Content Marketing Accessory

Business Bling - Email List: The Ultimate Content Marketing Accessory | MoreMarketing | Scoop.it
An up-to-date, contact-rich email list is an indispensable marketing tool. It’s the golden accessory to your overall content marketing plan.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

LinkedIn Endorsements: Love 'em or Hate 'em?

LinkedIn Endorsements: Love 'em or Hate 'em? | MoreMarketing | Scoop.it
LinkedIn endorsements keep your name in circulation on LinkedIn but questions surround the LinkedIn etiquette of reciprocation.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

Content Marketing Visuals: I See What You're Saying

Content Marketing Visuals: I See What You're Saying | MoreMarketing | Scoop.it
Choosing the right visual in your content marketing is just as important as the words in making an impression on the viewer...and getting your content read.
more...
No comment yet.
Rescooped by Martha Spelman from MoreContent
Scoop.it!

Are You Better Than Advertised?

Are You Better Than Advertised? | MoreMarketing | Scoop.it
Here's a better business idea: make a promise, deliver on it but then, deliver something extra.
more...
Martha Spelman's curator insight, March 21, 2013 2:31 PM

Here's a better business idea...

Rescooped by Martha Spelman from MoreContent
Scoop.it!

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas - Martha Spelman

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas - Martha Spelman | MoreMarketing | Scoop.it
The ultimate list of content marketing tactics: over 35 ways to tell your brand story and build business trust, credibility and "go-to expert" status.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

Customer Profiling: Find Out Who’s Buying What You're Selling - Martha Spelman

Customer Profiling: Find Out Who’s Buying What You're Selling - Martha Spelman | MoreMarketing | Scoop.it
Customer profiling to determine your ideal client will generate better leads, improve marketing results and save time and money.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

Don’t Let the Well Run Dry - Small Biz Daily

Don’t Let the Well Run Dry - Small Biz Daily | MoreMarketing | Scoop.it
By Martha Spelman We’ve all heard the line: “I really don’t market – my work comes from referrals.” Three times in the last week, I’ve had meetings in which the business owner said, “My company used to survive on ‘word-of-mouth’ and now, that’s not...
Martha Spelman's insight:

My gues post on smallbizmedia.com - about the importance of consistent marketing to keep the pipeline full!

more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

6 Habits of Remarkably Likable People

6 Habits of Remarkably Likable People | MoreMarketing | Scoop.it
They're charming. They're genuine. And they can make an entire room full of people smile.
Martha Spelman's insight:

"They like me, they really like me" and here's why.

more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

12 Tips to Create Compelling Content - Martha Spelman

12 Tips to Create Compelling Content - Martha Spelman | MoreMarketing | Scoop.it
Here are 12 tips to create compelling content that will engage viewers and encourage them to take action.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

Power Full! 10 New Energy Facts

Power Full! 10 New Energy Facts | MoreMarketing | Scoop.it
Without energy, we’d all feel a little run down. Power sources and facts about how we get them, harness them and what they power, always spark a discussion.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

Brands N' Roses: The Memorable Brand Experience - Martha Spelman

Brands N' Roses: The Memorable Brand Experience - Martha Spelman | MoreMarketing | Scoop.it
A rose can be an analogy for a strong, memorable brand -- how it looks and feels and the experiences associated with it.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

Are You Asking Clients to Take a Leap of Faith? Build Client Trust

Are You Asking Clients to Take a Leap of Faith? Build Client Trust | MoreMarketing | Scoop.it
It is essential in acquiring new business to build client trust using testimonials, case studies, client assessments, blog posts and web content.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

Website Content: Does Your Website Reflect Your Audience?

Website Content: Does Your Website Reflect Your Audience? | MoreMarketing | Scoop.it
Your website content is not all about you, it's about what you can do for your client. Website content showcases the benefits of working with your company.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

Are You Asking Clients to Take a Leap of Faith? Build Client Trust

Are You Asking Clients to Take a Leap of Faith? Build Client Trust | MoreMarketing | Scoop.it
It is essential in acquiring new business to build client trust using testimonials, case studies, client assessments, blog posts and web content.
more...
No comment yet.
Rescooped by Martha Spelman from MoreBranding
Scoop.it!

Coachella Ticket Packaging: The Ultimate Branding Experience

Coachella Ticket Packaging: The Ultimate Branding Experience | MoreMarketing | Scoop.it
The Coachella ticket packaging, like the event itself, is an extravaganza and excellent brand-building example.
more...
No comment yet.
Scooped by Martha Spelman
Scoop.it!

Google unveils powerful marketing tool, Think Insights

Google unveils powerful marketing tool, Think Insights | MoreMarketing | Scoop.it
While this Google product is promoted as a tool for marketers, this is invaluable data for any business owner.
Martha Spelman's insight:

Tons of resources - check out the GoMo Meter.  

more...
No comment yet.