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Marketing Tips, Tricks and Takeaways   | www.marthaspelman.com  | martha@marthaspelman.com
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Marketing: Why You Need to Get Out There Martha Spelman 

Marketing: Why You Need to Get Out There Martha Spelman  | MoreMarketing | Scoop.it
Instead of relying solely on online marketing or the sales department, every staff member should be encouraged to market in person.
Martha Spelman's insight:

Customer Presence: Meeting face to face is back in fashion. 

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Are You Ready for a Better Business in 2016? - Martha Spelman - Branding & Marketing Consultant

Are You Ready for a Better Business in 2016? - Martha Spelman - Branding & Marketing Consultant | MoreMarketing | Scoop.it
A better business looks different to every business owner but it starts with setting goals and having a plan to achieve those goals.
Martha Spelman's insight:

Are You Ready for a Better Business in 2016? Setting goals is the first step in achievement -- here's how to plan and execute. https://lnkd.in/bcy9BkB #newyear #resolution #goal

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What Do Comedy and Content Marketing Have in Common? - Martha Spelman

What Do Comedy and Content Marketing Have in Common? - Martha Spelman | MoreMarketing | Scoop.it
Implement a Content Marketing Strategy that includes Observational Content: talk about the everyday challenges you encounter in your business.
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Martha Spelman on Twitter

Martha Spelman on Twitter | MoreMarketing | Scoop.it
My new blog post: Publish or Perish! How Content Marketing Can Save You http://ow.ly/31GBtV
Martha Spelman's insight:

Publish or Perish! How Content Marketing Can Save You - If you're not promoting your business via content (in print, on your website, on social media or through email marketing), you open the door to your competition. http://www.marthaspelman.com/2015/07/publish-or-perish-content-marketing/ #contentmarketing#publishorperish

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Martha Spelman's curator insight, July 22, 2015 1:31 PM

Publish or Perish! How Content Marketing Can Save You - If you're not promoting your business via content (in print, on your website, on social media or through email marketing), you open the door to your competition. http://www.marthaspelman.com/2015/07/publish-or-perish-content-marketing/ #contentmarketing#publishorperish

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The Ultimate List of Ultimate Marketing Lists

The Ultimate List of Ultimate Marketing Lists | MoreMarketing | Scoop.it
The Ultimate List of Ultimate Marketing is a collection of resources on topics such as SEO, Content Marketing, Email Marketing , Blogging and Automation.
Martha Spelman's insight:

My ultimate list of 35 content marketing tactics made it here...

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Martha Spelman's curator insight, September 10, 2014 9:36 PM

My ultimate list of 35 content marketing tactics made it here...

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The Trust Factor: Why You Need It & How To Get It - Martha Spelman

The Trust Factor: Why You Need It & How To Get It - Martha Spelman | MoreMarketing | Scoop.it
Here are tips to accelerate trust-building which is imperative in convincing new prospects to work with your company.
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Drawing a Blank? Try This Fun Way to Brand Your Company [Infographic] - Martha Spelman

Drawing a Blank? Try This Fun Way to Brand Your Company [Infographic] - Martha Spelman | MoreMarketing | Scoop.it
The "BrandLib" is a fun, easy way to decode your brand, distill your brand traits and determine the audience for your brand.
Martha Spelman's insight:

Don't miss the FREE branding/marketing consultation! Read the post for more details.

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Martha Spelman's curator insight, July 23, 2014 11:51 AM

Fill out this BrandLib to profile your personal or business brand. Plus -- check out the special "Free" offer!

Martha Spelman's curator insight, July 23, 2014 11:52 AM

Don't miss the FREE offer! 

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Face It: Your Headshot Could Be a Dealbreaker - Martha Spelman

Face It: Your Headshot Could Be a Dealbreaker - Martha Spelman | MoreMarketing | Scoop.it
Your headshot tells the visual part of your branding story -- here are tips about how to put your best face forward.
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How Working For Free Pays Off: Volunteer! - Martha Spelman

How Working For Free Pays Off: Volunteer! - Martha Spelman | MoreMarketing | Scoop.it
Working for free, as a volunteer for a non-profit, can pay off for your business: you can make new contacts, develop new skills and acquire new resources.
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Random Acts of Marketing: 8 Easy Ways to Show Some Client Love - Martha Spelman

Random Acts of Marketing: 8 Easy Ways to Show Some Client Love - Martha Spelman | MoreMarketing | Scoop.it
Show your client some love while marketing your business with these 8 easy, economical and effective ideas.
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7 Out of 10 Consumers Prefer a Business with a Social Media Presence

7 Out of 10 Consumers Prefer a Business with a Social Media Presence | MoreMarketing | Scoop.it
Seven out of 10 consumers prefer a business with a social media presence. That's according to new information provided by GoDaddy.
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Is Your Marketing GOING BIG? - Martha Spelman

Is Your Marketing GOING BIG? - Martha Spelman | MoreMarketing | Scoop.it
BIG marketing without a big budget: know your audience and the media channels they access, focus on design and superior content and execute consistently.
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Why I Publish a Business Blog: Content Marketing in Action! - Martha Spelman

Why I Publish a Business Blog: Content Marketing in Action! - Martha Spelman | MoreMarketing | Scoop.it
Publishing a business blog allows the creator to demonstrate expertise, stay top of mind with customers, accelerate business relationships and get work.
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Small Business Survey: Here’s What 2016 Looks Like - Martha Spelman - Branding & Marketing Consultant

Small Business Survey: Here’s What 2016 Looks Like - Martha Spelman - Branding & Marketing Consultant | MoreMarketing | Scoop.it
16 small business owners and their advisors reveal what 2016 looks like to them and how they will create success.
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Are You In the Market to Sell Your Business? - Martha Spelman

Are You In the Market to Sell Your Business? - Martha Spelman | MoreMarketing | Scoop.it
If you want to sell your business, you need to consider the branding, marketing, staffing, processes, compliance, legal and accounting issues relevant to that business.
Martha Spelman's insight:

The biggest sale you'll ever make may well be the sale of your business. If you're considering selling your business...now or 5 years from now...you need to get your ducks in a row. Here are the areas of your business that will need attention if you're contemplating a sale. http://www.marthaspelman.com/2015/12/are-you-in-the-market-to-sell-your-business/#sellbusiness #sellcompany

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Are You Speaking Your Customer's Language? It's Key to the Client Relationship - Martha Spelman

Are You Speaking Your Customer's Language? It's Key to the Client Relationship - Martha Spelman | MoreMarketing | Scoop.it
Being able to speak your customer's language is the first step in building a successful client relationship.
Martha Spelman's insight:
 My latest post features Mark Zuckerberg as he attempts World Domination (at least Facebook domination) #clientrelationship#facebook #zuckerberg   #marketing  
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The Trust Factor: Why You Need It & How To Get It - Martha Spelman

The Trust Factor: Why You Need It & How To Get It - Martha Spelman | MoreMarketing | Scoop.it
Here are tips to accelerate trust-building which is imperative in convincing new prospects to work with your company.
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Is There A Marketing Magic Bullet? - Martha Spelman

Is There A Marketing Magic Bullet? - Martha Spelman | MoreMarketing | Scoop.it
Every company would like to find the elusive "Marketing Magic Bullet;" in the meantime, here are helpful ways to approach how to best market your business.
Martha Spelman's insight:

Have you ever been asked this question...or asked it yourself? 

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The Power of Branding - Martha Spelman

The Power of Branding - Martha Spelman | MoreMarketing | Scoop.it
A strong brand results from a clear definition of the strengths particular to you or your company and the audience that will benefit from working with you.
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Martha Spelman's curator insight, July 15, 2014 4:30 PM

My latest post: The Power of Branding -- why branding is important and how to build a strong brand.

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Making the C.A.S.E. for Marketing - Martha Spelman

Making the C.A.S.E. for Marketing - Martha Spelman | MoreMarketing | Scoop.it
A successful marketing effort can be remembered by the acronym C.A.S.E.: Content, Audience, Strategy and Execution.
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What If? Why Your Business Needs a Contingency Plan - Martha Spelman

What If? Why Your Business Needs a Contingency Plan - Martha Spelman | MoreMarketing | Scoop.it
A contingency plan should be part of every business strategy; the "What If?" plan addresses unforeseen eventualities that a business might experience.
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Serial Blogging: It Could Happen to You - Martha Spelman

Serial Blogging: It Could Happen to You - Martha Spelman | MoreMarketing | Scoop.it
Blogging a series of posts makes sense: viewers will anticipate your next entry and you'll have a ready-made road map to follow for each new post.
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Your Branding Message: Are You Asking WIIFM or WIIFT? - Martha Spelman

Your Branding Message: Are You Asking WIIFM or WIIFT? - Martha Spelman | MoreMarketing | Scoop.it
Your branding message should tell prospects how working with you can benefit their business. Remember: WIIFT.
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The Ultimate List of Content Marketing Tactics: More Than 35 Ideas - Martha Spelman

The Ultimate List of Content Marketing Tactics: More Than 35 Ideas - Martha Spelman | MoreMarketing | Scoop.it
The ultimate list of content marketing tactics: over 35 ways to tell your brand story and build business trust, credibility and "go-to expert" status.
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