Hoda Kotb's new book, 10 Years Later, tells the story of the personal challenges and victories of six individuals. Creating a Vision Statement can help businesses plot their course for the next 1, 3, 5 or 10 years.
Feel like you're being watched? The extreme microcategorization of consumers means advertisers can bid for the chance to show you exactly what you might be interested in. The trouble is, that’s all you’ll see.
In-N-Out Burgers has found their niche. Instead, like so many businesses that offer too much in an attempt to be all things to all people, In-N-Out has simplified their menu and focused on 6 main items.
A review of Guy Kawasaki's new book APE: How to Publish a Book.
Martha Spelman's insight:
The good news? You can independently publish – and promote – your own book. APE: Author, Publisher, Entrepreneur — How to Publish a Book , by Guy Kawasaki and Shawn Welch, is literally the “tell-all” tome for wanna-be authors. It’s a monster of a book that may help you conquer your fear of rejection – and demolish your shoulda/woulda/coulda excuses for not publishing.
A blog can establish you as an expert, open you up to organic search traffic, help you grow an audience, and be a part of a coherent marketing plan for your business, but getting started can be tricky. What do you write about? How frequently should you write? What if nothing happens?