What is Gamification? “Gamification is the use of game thinking and game mechanics to engage users in solving problem” Zichermann, Gabe; Cunningham, Christopher (August 2011) Gamification by Design “Gamification is used in applications and processes to improve user engagement, return on investment, data quality, timeliness, and learning” Herger, Mario (May. 21, 2012). "Gamification Facts & Figures". “The use of game elements and game design techniques in non-game contexts.” Werbach, Kevin – Gamification MOOC 2012
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