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David Segal on DAVIDsTEA: North America's Next Starbucks? | YoungEntrepreneur.com

David Segal on DAVIDsTEA: North America's Next Starbucks? | YoungEntrepreneur.com | Montreal hot events | Scoop.it
While this startup likely won't topple the reigning queen of coffee anytime soon, the skill and backing required to open up shop across North America shouldn't be underestimated.

Via Tom Denison
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Rescooped by Kathryn MacDougall from Just Story It! Biz Storytelling
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What does your brand stand for? [inforgraphic]

What does your brand stand for? [inforgraphic] | Montreal hot events | Scoop.it
A brand is like the lead character of its own story.  And like any story character, brands  have values and beliefs that become associated with them through their actions.  The challenge for marketers is to characterize their brands first before...

 

Here's a terrific infographic from colleague Jim Signorelli that will help you create a persona for your business. Once you have a persona, it becomes much easier to target your storytelling and marketing/branding efforts. And connect more forcefully with customers.

 

There are 2 ways of finding your persona:

Examine all of your stories and determine their common characteristics. Then look at Jim's infographic to refine and finalize those qualities. Create your persona based on your discoveries. Examine this infographic to determine which character/characters you think you/your business embodies most. Check it against your stories. Build your persona from there.

What is a persona? It is a descriptive profile of a typical customer that includes a character type/archetype, demographic info, and as much flesh and bones information you can collect to create a bit of a story about this customer -- their likes, dislikes, challenges, etc.

 

Thanks Jim for putting together this very helpful infographic.

 

And if you want to dig into this topic more -- and get even smarter about using archetypes for marketing/branding -- read The Hero and The Outlaw; Building Extraordinary Brands Through the Power of Archetypes by M. Mark & C. Pearson. It's one of my bibles :)

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


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Saptarishi Das's curator insight, August 21, 2013 1:13 PM

And the story begins..

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Montreal Architectural Heritage tours of #PointeClaire Village and Lachine’s Maison LeBer-LeMoyne | #WestIsland

Montreal Architectural Heritage tours of #PointeClaire Village and Lachine’s Maison LeBer-LeMoyne | #WestIsland | Montreal hot events | Scoop.it

"The 22nd edition of the Montreal Architectural Heritage Campaign runs until Oct. 14."

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Moving, singing and dreaming with a Chrome experiment from from Cirque du Soleil

Moving, singing and dreaming with a Chrome experiment from from Cirque du Soleil | Montreal hot events | Scoop.it

Revo comes from the Esperanto words for moving, singing and dreaming. In the experiment, you can follow a mysterious character through a beautiful and surreal world to encounter enchanting Cirque du Soleil performances and live an emotional journey made of love, doubts, hopes and dreams. Breaking with the tradition of point and click web browsing, you can navigate through this unique experience simply by gesturing in front of your device’s camera. This was made possible using the getUserMedia feature of WebRTC, a technology supported by modern browsers, that, with your permission, gives web pages access to your computer’s camera and microphone without installing any additional software.


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Tall Ships: In Montreal, this weekend!

Tall Ships: In Montreal, this weekend! | Montreal hot events | Scoop.it
The most amazing maritime event of Summer 2012 welcomes six Tall Ships at the Quays of the Old Port for a huge sailing party!
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Here’s what Google+ needs to do to kill Facebook

Here’s what Google+ needs to do to kill Facebook | Montreal hot events | Scoop.it
According to Google, its Google+ social network has 100 million active users a month less than two years into the service - even the largest skeptic should concede that the service ...

Via Marylene Delbourg-Delphis
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36 Hours in Montreal | The New York Times covers #Montreal

36 Hours in Montreal | The New York Times covers #Montreal | Montreal hot events | Scoop.it
Long known for its Frenchness, this Canadian city offers visitors a portal to a much wider world.
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Rescooped by Kathryn MacDougall from Just Story It! Biz Storytelling
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How to Help Your Customers Help You by Sharing Their Stories

How to Help Your Customers Help You by Sharing Their Stories | Montreal hot events | Scoop.it
In this example, a single customer interview netted more than 38 pieces of content. And here are the essentials on how to get your customers to help you.

 

Love this very clear how-to article for gathering customer stories. The author provides very clear steps on how to get this done. Yeah!

 

Her best piece of advice is to not do the interviews yourself -- find someone else who is a good listener, maybe even someone outside your company. Excellent tip. Asking customers for their stories is sometimes hard to do. Maybe the story the business wants to hear is not the story your customer wants to tell -- and I don't mean that customers want to complain. I just mean that businesses need to be open to all kinds of stories a customer may want to share. Sometimes it is a lot easier for a neutral party to gather these stories for you.

 

My only other comment is that the author focuses on case studies. But case studies are not the only kind of customer narrative to write. Case studies are not the only effective kind of customer story to share. Better to just collect the stories and then determine what form to use.

 

It is fabulous that the author shares how a single story can parley into 38 pieces of content. That is a content creator's dream come true! 

 

Read the article for the author's process, great tips, and a free downloadable book. 

 

Thanks Giuseppe Mauriello @pinomauriello for suggesting this article to me!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz
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Victoria Morgia Jamolod-Umbo's comment, September 28, 2012 6:59 AM
A very inspiring story. Hopefully, this will serve as an educational inspiration to many people....
Karen Dietz's comment, September 28, 2012 9:56 AM
I hope so too Victoria. So glad you liked the article. Have a happy day!
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Mozos in New York City - Exhibit by a #Montreal photographer

Mozos in New York City - Exhibit by a #Montreal photographer | Montreal hot events | Scoop.it
Luis Rokeach Photography art and stock photography Montreal based phtographer...
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The Rise Of The TecnoLatinas: A Full Fledged Startup Movement Emerges In South America | TechCrunch

The Rise Of The TecnoLatinas: A Full Fledged Startup Movement Emerges In South America | TechCrunch | Montreal hot events | Scoop.it
The South American entrepreneurial community is no longer a small band of companies vying for attention.

Via Marylene Delbourg-Delphis
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