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Rescooped by Günter Schumacher from visualizing social media
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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | Social Media Monitoring | Scoop.it

Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.

This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...

 

Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...


Via Lauren Moss
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Rescooped by Günter Schumacher from visualizing social media
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Social Media Monitoring Across Industries [INFOGRAPHIC]

Social Media Monitoring Across Industries [INFOGRAPHIC] | Social Media Monitoring | Scoop.it

Twitter has over 170 million active users, Facebook claims to have 950 million people using the service in a given month and even Google+ now boasts 100 million active users.

 

With these huge numbers of people worldwide using social networks to share news, sentiment, and thoughts every single day, there is a huge potential to use social media to monitor political sentiment, the stock market, public health and more. In fact, research shows that analysis of public mood can sometimes reflect the Dow Jones, can help predict political polling data and can even quickly pinpoint epidemics and flu outbreaks.

 

Take a look at how the extensive amount of data gleaned from social media can be used as an effective monitoring tool across industries and for different purposes in the infographic..


Via Lauren Moss
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3 Twitter Tools to Enhance Your Marketing | Social Media Examiner

3 Twitter Tools to Enhance Your Marketing  | Social Media Examiner | Social Media Monitoring | Scoop.it

Are you looking for tools to help better manage your Twitter presence?

 

Managing your Twitter presence along with your other online networks can be difficult if you have limited resources.

 

In this article, you’ll discover 3 tools to make your basic Twitter marketing tasks easier.

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