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Social Media: Viralitätsmessung als Bewertungskriterium in der Online-Kommunikation

Social Media: Viralitätsmessung als Bewertungskriterium in der Online-Kommunikation | Social Media Monitoring | Scoop.it

Wir lesen immer wieder, wie schnell und stark das Kommunikationsvolumen im Social Web ansteigt. Twitter bricht gefühlt bei jedem großen Sportereignis seinen Nachrichtenrekord. Die Verbreitung von Nachrichten lässt sich mit Tools der Viralitätsmessung analysieren.

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Die besten Social Media Monitoring Tools 2014

Die besten Social Media Monitoring Tools 2014 | Social Media Monitoring | Scoop.it
Goldbach Interactive bewertet im #toolreport14 die Top 15 Social-Media-Monitoring-Lösungen.
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Social Media Monitoring: Was ist wirklich wichtig?

Social Media Monitoring: Was ist wirklich wichtig? | Social Media Monitoring | Scoop.it
Mit dem zunehmenden Erfolg von Social Media ist auch das Thema Social Media Monitoring immer wichtiger geworden.
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Social Media Measurement: Die wichtigsten Key Performance Indicators - toushenne

Social Media Measurement: Die wichtigsten Key Performance Indicators - toushenne | Social Media Monitoring | Scoop.it

Ohne Monitoring funktioniert Social Media Marketing nicht. Wieso? Weil allein der Begriff Marketing schon einen betriebswirtschaftlichen Anspruch erhebt und sich konsequenter Weise …

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SMToolbox: Social Analytics from Zuum | Social Media Today

SMToolbox: Social Analytics from Zuum | Social Media Today | Social Media Monitoring | Scoop.it
In social media we have no shortage of data; our key challenge is to understand the data and to create insights that will help us improve what we do.
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Social Media Metrics You Should Be Monitoring

Social Media Metrics You Should Be Monitoring | Social Media Monitoring | Scoop.it
Social media metrics that every business interested in connecting with consumers and building a sustainable online community must track and measure.
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Social Media Benchmark Analysis of Ford and Honda | VOZIQ | Actionable Social Media Analytics

Social Media Benchmark Analysis of Ford and Honda | VOZIQ | Actionable Social Media Analytics | Social Media Monitoring | Scoop.it
This time, we have pitted the American auto giant Ford against the Japanese auto behemoth Honda to know what the social media thinks about these brands.
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Social Media Monitoring Across Industries [INFOGRAPHIC]

Social Media Monitoring Across Industries [INFOGRAPHIC] | Social Media Monitoring | Scoop.it

Twitter has over 170 million active users, Facebook claims to have 950 million people using the service in a given month and even Google+ now boasts 100 million active users.

 

With these huge numbers of people worldwide using social networks to share news, sentiment, and thoughts every single day, there is a huge potential to use social media to monitor political sentiment, the stock market, public health and more. In fact, research shows that analysis of public mood can sometimes reflect the Dow Jones, can help predict political polling data and can even quickly pinpoint epidemics and flu outbreaks.

 

Take a look at how the extensive amount of data gleaned from social media can be used as an effective monitoring tool across industries and for different purposes in the infographic..


Via Lauren Moss
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Monitoring und PR - ein perfektes Team! - Brandwatch

Monitoring und PR - ein perfektes Team! - Brandwatch | Social Media Monitoring | Scoop.it
Pressemitteilung war gestern, Social Media ist heute. Falsch! Pressemitteilung in Kombination mit Social Media ist das neue Erfolgsrezept für Unternehmen. Wenn die klassische PR-Arbeit ins Social Web verlängert wird und dort die richtigen Personen – die lieben Influencer – erreicht, kann der größte Impact erzielt werden. Und um dies alles richtig anzugehen, bieten Social Media Monitoring Tools die passende Hilfestellung.
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Social Media Monitoring: Twitter Suche macht's möglich | Online Marketing News

Social Media Monitoring: Twitter Suche macht's möglich | Online Marketing News | Social Media Monitoring | Scoop.it
Die Twitter Suche ist ein mächtiges Instrument und bietet weitaus mehr als lediglich nach Nutzern zu suchen. Man muss es nur anwenden können.
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Top 10 Free Social Media Monitoring Tools - Brandwatch

Top 10 Free Social Media Monitoring Tools - Brandwatch | Social Media Monitoring | Scoop.it
The key to making the most of social media is listening to what your audience has to say about you, analysing the data and, finally, reaching social media business intelligence; using all these insights to know your customers better and … Continued...
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Twitter und Foren durchsuchen: Sechs Social-Analytics-Tools im Vergleich

Twitter und Foren durchsuchen: Sechs Social-Analytics-Tools im Vergleich | Social Media Monitoring | Scoop.it
Die besten von über 300 Beobachtungswerkzeugen haben im Performance-Test unterschiedliche Stärken gezeigt. Je nach Einsatzland oder Art der Datenquelle - Twitter, Blogs, News, Foren - empfiehlt sich ein anderes Tool.
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Social Media Monitoring Tools: An In-Depth Comparison of Features | DragonSearch Digital Marketing

Social Media Monitoring Tools: An In-Depth Comparison of Features | DragonSearch Digital Marketing | Social Media Monitoring | Scoop.it
In the process of researching the various social media monitoring tools available on the market, a spreadsheet of desired features was developed as a (#Social #media point solution comparison. Review #Cognos and #Radian 6 for integrated solution.
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Handbuch für die Verifikation von Social Media-Inhalten | Konrad Weber

Handbuch für die Verifikation von Social Media-Inhalten | Konrad Weber | Social Media Monitoring | Scoop.it
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12 Best Social Media Monitoring Tools | MyVenturePad

12 Best Social Media Monitoring Tools | MyVenturePad | Social Media Monitoring | Scoop.it
Social media is firmly one of the most respectable forms of marketing today as many companies are engaged in it. Social media can be used as a marketing tool to discover new customers, converse with older customers, sell products and so much more.
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