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6 Steps to Measure Social Media ROI 

6 Steps to Measure Social Media ROI  | Social Media Monitoring | Scoop.it

How do you measure social media return on investment (ROI)?

It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.

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Infographic: How to measure Facebook and Twitter ROI

Infographic: How to measure Facebook and Twitter ROI | Social Media Monitoring | Scoop.it

Seventy-three percent of CEOs think marketers lack business credibility and 77 percent believe marketers don't talk about what really matters—sales. If this sounds like your business or company, it's clearly time to find a way to measure the return on investment of all those hours dedicated to social media.

This infographic has some tips and examples that can help and explains how to use statistics and analytics to determine and identify conversions, sales leads and potential leads...

 

Check out the graphic for more tips, as well as advice on how to grow your Facebook and Twitter fan base...


Via Lauren Moss
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