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Rescooped by Günter Schumacher from Psychology of Consumer Behaviour
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Eyetracking Study Reveals What People Actually Look At When Shopping Online

Eyetracking Study Reveals What People Actually Look At When Shopping Online | Social Media Monitoring | Scoop.it
Not just boobs! But yes definitely boobs.

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Studie zu Social-Media-Monitoring: Tools überfordern Kommunikationsexperten

Studie zu Social-Media-Monitoring: Tools überfordern Kommunikationsexperten | Social Media Monitoring | Scoop.it
Für die meisten Unternehmen und Agenturen ist der Einsatz von Tools zur Beobachtung sozialer Netzwerke mittlerweile selbstverständlich. Ein Fünftel allerdings verzichtet komplett auf dieses Mittel, wie eine aktuelle Studie ergab. Viele der Befragten fühlen sich außerdem bei der Bedienung der Tools überfordert.
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Social media monitoring tools (Infographic)

Social media monitoring tools (Infographic) | Social Media Monitoring | Scoop.it
Social media monitoring tools (Infographic) Check out this infographic featuring some of the best social media monitoring tools and more. A whopping 25 tools are mentions and broken down by category for easy reference.
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Rescooped by Günter Schumacher from Social Media, Technology
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Top 10 social media analytics tools: The VentureBeat index

Top 10 social media analytics tools: The VentureBeat index | Social Media Monitoring | Scoop.it
Consumers and businesses alike have something to learn from just about all of your social media interactions. Here's our initial list of the top tools for measuring your social impact online.

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Utility of Social Media Monitoring | SocialAppsHQ Blog

Utility of Social Media Monitoring | SocialAppsHQ Blog | Social Media Monitoring | Scoop.it

Social Media Monitoring is defined as the systematic observation and analysis of social media contributions and dialogues in discussion forums, weblogs, microblogging and other social communities. It is a simple concept that can be widely used by brands around the globe to monitor their online activities and track their mentions on the web.

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New tool lets you visualize just about anything in 5 minutes (maybe less)

New tool lets you visualize just about anything in 5 minutes (maybe less) | Social Media Monitoring | Scoop.it
A new open source tool called RAW makes it remarkably easy to visualize any data that you can copy and paste from a table. Football on my mind, I chose to look at the performance of NFL quarterbacks so far this season.
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Event Tracking with the New Google Analytics

Event Tracking with the New Google Analytics | Social Media Monitoring | Scoop.it
With the new version of Google Analytics is now available to all, we now have a much easier way to conduct event tracking. (event tracking with google analytics.
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8 Social Media Analytics Tools - Including Ones You May Not Know

8 Social Media Analytics Tools - Including Ones You May Not Know | Social Media Monitoring | Scoop.it
Looking for tools to monitor and measure how your social media campaigns are performing? We offer mini reviews of 8 social media analytics tools.
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SEO Checklist For Startup Websites

SEO Checklist For Startup Websites | Social Media Monitoring | Scoop.it
Startups have a lot going on. Staffing, outreach, overhead, paperwork, development, testing, financing — and that’s just before lunch.
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Beginner’s guide to Google Analytics: Setting up your account

Beginner’s guide to Google Analytics: Setting up your account | Social Media Monitoring | Scoop.it
It's a step-by-step guide to setting up your Google Analytics account and grabbing your code. Tips are provided to both those who have and don't have a CMS.
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Soziale Medien im Wahlkampf | bpb

Soziale Medien im Wahlkampf | bpb | Social Media Monitoring | Scoop.it
Netz-Themen und Skandale dominieren die Kommunikation in den sozialen Medien zur Bundestagswahl. Unterschiede zu den Offline-Medien gibt es nur in Ausnahmen. Haben die deutschen Wahlkämpfer die Funktionen der sozialen Medien begriffen?
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Social Media Marketing

Social Media Marketing | Social Media Monitoring | Scoop.it
#SocialMedia Monitoring Tools #infographic (#SocialMedia Monitoring Tools #infographic http://t.co/yRAY46OuYi)
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69 Free Social Media Monitoring Tools [UPDATE 2013]

69 Free Social Media Monitoring Tools [UPDATE 2013] | Social Media Monitoring | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.
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Social Media Benchmark Analysis of Ford and Honda | VOZIQ | Actionable Social Media Analytics

Social Media Benchmark Analysis of Ford and Honda | VOZIQ | Actionable Social Media Analytics | Social Media Monitoring | Scoop.it
This time, we have pitted the American auto giant Ford against the Japanese auto behemoth Honda to know what the social media thinks about these brands.
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7 Multi-Platform Social Media Analytics Tools

7 Multi-Platform Social Media Analytics Tools | Social Media Monitoring | Scoop.it
Monitoring your social media analytics can make the difference between the success or failure of your social media presence.
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SEO Checklist: 60 essential checks before launching a website | Web SEO Analytics

SEO Checklist: 60 essential checks before launching a website | Web SEO Analytics | Social Media Monitoring | Scoop.it
Launching a brand new website or publishing a new site version is typically a straight forward process given that it is well planned and well organized.
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Instagram generates six times more mobile data than Vine, says report | Marketing Magazine

Instagram generates six times more mobile data than Vine, says report | Marketing Magazine | Social Media Monitoring | Scoop.it
Instagram generates six times more mobile data than Vine, says report, Instagram video generated six times more mobile data volume than rival Vine during the past three months, according to mobile operator data analysed by Citrix.
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Are you a geek or nerd? Graph explains the difference

Are you a geek or nerd? Graph explains the difference | Social Media Monitoring | Scoop.it
A Pittsburgh software engineer studied the language of 2.6 million tweets to discover the words which can determine if someone is geeky or nerdy.
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4 Tools for Monitoring Your Brand’s Online Presence

4 Tools for Monitoring Your Brand’s Online Presence | Social Media Monitoring | Scoop.it

As your business gains popularity, people are likely to start talking about it online more frequently — via blogs, consumer-review sites, and social media networks. But is everything they’re saying positive, or even accurate?

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Rescooped by Günter Schumacher from Big Data: Analysis, Insights, Actions
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To Go from Big Data to Big Insight, Start with a Visual

To Go from Big Data to Big Insight, Start with a Visual | Social Media Monitoring | Scoop.it

“Lessons on making data useful from inside The New York Times.”


Via AnalyticsInnovations, Piktochart
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Michael Jaccarino's curator insight, September 9, 2013 11:40 PM

Big data seems to be applicable in so many fields, including the fashion world

Rescooped by Günter Schumacher from 21C Learning Innovation
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Sentiment Analysis: Words & Emotions

Sentiment Analysis: Words & Emotions | Social Media Monitoring | Scoop.it

"One of the buzzphrases associated with the social web is sentiment analysis. This is the ability to determine a person’s opinion or state of mind by analysing the words they post on Twitter, Facebook or some other medium.

 

Much has been promised with this method—the ability to measure satisfaction with politicians, movies and products; the ability to better manage customer relations; the ability to create dialogue for emotion-aware games; the ability to measure the flow of emotion in novels; and so on.

 

The idea is to entirely automate this process—to analyse the firehose of words produced by social websites using advanced data mining techniques to gauge sentiment on a vast scale.

 

But all this depends on how well we understand the emotion and polarity (whether negative or positive) that people associate with each word or combinations of words.

 

Today, Saif Mohammad and Peter Turney at the National Research Council Canada in Ottawa unveil a huge database of words and their associated emotions and polarity, which they have assembled quickly and inexpensively using Amazon’s crowdsourcing Mechanical Turk website. They say this crowdsourcing mechanism makes it possible to increase the size and quality of the database quickly and easily."

 

 

 


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6 Google Analytics Custom Dashboards To Save You Time NOW!

6 Google Analytics Custom Dashboards To Save You Time NOW! | Social Media Monitoring | Scoop.it
Here are 6 of the most useful Google Analytics Custom Dashboards that I have come across. Read more to find out what they are and to install them today!
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Track Your Metrics for FREE (Plus, 18 Social Analytic Tools To Try Today!)

Track Your Metrics for FREE (Plus, 18 Social Analytic Tools To Try Today!) | Social Media Monitoring | Scoop.it
Social media often finds itself ducking live shots in the firing line. Brands know they need it, especially as pretty much everyone is on Facebook these days. But it takes so much time and money to keep it all updated. And it’s frustrating not being able to measure the results you get from your investment.
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» Social media research tools for journalists - News - Innovation - DW.DE

» Social media research tools for journalists - News - Innovation - DW.DE | Social Media Monitoring | Scoop.it
DW Innovation - Technology to tell big stories better. (Do you know them all?
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