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4 Tools for Monitoring Your Brand’s Online Presence

4 Tools for Monitoring Your Brand’s Online Presence | Social Media Monitoring | Scoop.it

As your business gains popularity, people are likely to start talking about it online more frequently — via blogs, consumer-review sites, and social media networks. But is everything they’re saying positive, or even accurate?

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To Go from Big Data to Big Insight, Start with a Visual

To Go from Big Data to Big Insight, Start with a Visual | Social Media Monitoring | Scoop.it

“Lessons on making data useful from inside The New York Times.”


Via AnalyticsInnovations, Piktochart
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Michael Jaccarino's curator insight, September 9, 2013 11:40 PM

Big data seems to be applicable in so many fields, including the fashion world

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Sentiment Analysis: Words & Emotions

Sentiment Analysis: Words & Emotions | Social Media Monitoring | Scoop.it

"One of the buzzphrases associated with the social web is sentiment analysis. This is the ability to determine a person’s opinion or state of mind by analysing the words they post on Twitter, Facebook or some other medium.

 

Much has been promised with this method—the ability to measure satisfaction with politicians, movies and products; the ability to better manage customer relations; the ability to create dialogue for emotion-aware games; the ability to measure the flow of emotion in novels; and so on.

 

The idea is to entirely automate this process—to analyse the firehose of words produced by social websites using advanced data mining techniques to gauge sentiment on a vast scale.

 

But all this depends on how well we understand the emotion and polarity (whether negative or positive) that people associate with each word or combinations of words.

 

Today, Saif Mohammad and Peter Turney at the National Research Council Canada in Ottawa unveil a huge database of words and their associated emotions and polarity, which they have assembled quickly and inexpensively using Amazon’s crowdsourcing Mechanical Turk website. They say this crowdsourcing mechanism makes it possible to increase the size and quality of the database quickly and easily."

 

 

 


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6 Google Analytics Custom Dashboards To Save You Time NOW!

6 Google Analytics Custom Dashboards To Save You Time NOW! | Social Media Monitoring | Scoop.it
Here are 6 of the most useful Google Analytics Custom Dashboards that I have come across. Read more to find out what they are and to install them today!
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Track Your Metrics for FREE (Plus, 18 Social Analytic Tools To Try Today!)

Track Your Metrics for FREE (Plus, 18 Social Analytic Tools To Try Today!) | Social Media Monitoring | Scoop.it
Social media often finds itself ducking live shots in the firing line. Brands know they need it, especially as pretty much everyone is on Facebook these days. But it takes so much time and money to keep it all updated. And it’s frustrating not being able to measure the results you get from your investment.
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» Social media research tools for journalists - News - Innovation - DW.DE

» Social media research tools for journalists - News - Innovation - DW.DE | Social Media Monitoring | Scoop.it
DW Innovation - Technology to tell big stories better. (Do you know them all?
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Top 10 Social Media Monitoring ToolsSocial Solutions with Rebecca Wardlow

Top 10 Social Media Monitoring Tools | (Top 10 Social Media Monitoring Tools http://t.co/tobZb7SdPG #smmtools)
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50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today

50 Top Tools for Social Media Monitoring, Analytics, and Management | Social Media Today | Social Media Monitoring | Scoop.it
Over the last decade, social media monitoring has become a primary form of business intelligence, used to identify, predict, and respond to consumer behavior.
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Die Klout Faktoren

Die Klout Faktoren | Social Media Monitoring | Scoop.it
Seit Jahren beschäftige ich mich mit Klout als Tool zur Messung des Einflusses in Social Networks. Ich habe schon Stellenausschreibungen gesehen, die eine Mindestkloutscore für Bewerber vorgeben, ebenso habe ich selber meinen Klout Score vor Jahren mal binnen einer Woche manipuliert und habe ihn temporär um 20 Punkte ansteigen lassen.
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Online-Reputation: Reputami beleuchtet den Ruf von Gaststätten im Social Web

Online-Reputation: Reputami beleuchtet den Ruf von Gaststätten im Social Web | Social Media Monitoring | Scoop.it
Reputami sammelt Bewertungen aus Social-Media-Profilen und stellt ihren Verlauf grafisch dar. Restaurants und Cafés erhalten eine Punktzahl und können diese mit denen der Konkurrenz vergleichen.
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Erfolgsmessung in Social Media (2) | Hagen Kohn

Erfolgsmessung in Social Media (2) | Hagen Kohn | Social Media Monitoring | Scoop.it
Im Rahmen meiner Befragung zum Thema “Social Media ROI” steht mir heute Johannes Lachermeier von der Bayerischen Staatsoper Rede und Antwort: Welche Ziele verfolgt ihr mit dem Einsatz von Social Media?
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Social Media Monitoring – Ein guter Start in den digitalen Dialog ...

Social Media Monitoring – Ein guter Start in den digitalen Dialog ... | Social Media Monitoring | Scoop.it
Social Media Monitoring ist das Beobachten von nutzergenerierten Inhalten im Internet.
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8 Social Media Analytics Tools - Including Ones You May Not Know

8 Social Media Analytics Tools - Including Ones You May Not Know | Social Media Monitoring | Scoop.it
Looking for tools to monitor and measure how your social media campaigns are performing? We offer mini reviews of 8 social media analytics tools.
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SEO Checklist For Startup Websites

SEO Checklist For Startup Websites | Social Media Monitoring | Scoop.it
Startups have a lot going on. Staffing, outreach, overhead, paperwork, development, testing, financing — and that’s just before lunch.
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Beginner’s guide to Google Analytics: Setting up your account

Beginner’s guide to Google Analytics: Setting up your account | Social Media Monitoring | Scoop.it
It's a step-by-step guide to setting up your Google Analytics account and grabbing your code. Tips are provided to both those who have and don't have a CMS.
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Soziale Medien im Wahlkampf | bpb

Soziale Medien im Wahlkampf | bpb | Social Media Monitoring | Scoop.it
Netz-Themen und Skandale dominieren die Kommunikation in den sozialen Medien zur Bundestagswahl. Unterschiede zu den Offline-Medien gibt es nur in Ausnahmen. Haben die deutschen Wahlkämpfer die Funktionen der sozialen Medien begriffen?
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Social Media Marketing

Social Media Marketing | Social Media Monitoring | Scoop.it
#SocialMedia Monitoring Tools #infographic (#SocialMedia Monitoring Tools #infographic http://t.co/yRAY46OuYi)
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69 Free Social Media Monitoring Tools [UPDATE 2013]

69 Free Social Media Monitoring Tools [UPDATE 2013] | Social Media Monitoring | Scoop.it
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.
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Best Social Media Monitoring Tools for Analytical Stats

Best Social Media Monitoring Tools for Analytical Stats | Social Media Monitoring | Scoop.it
n these days social media are getting the attention of everyone! The business owners are focusing it from all edges to promote their business, this is a way of advertisement. This is no doubt an amazing tool to increase connections around your commodities, products other services. With Social Media you can expand your target market and can also pay attention to the needs and suggestions of your customers too. This has been comprehensively proved that Social Media is worthy from all aspects rather extending ROI is now been a challenge. On the other all the stats and details are available it might be a big challenge to distill what is the most significant and worthy.
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5 Twitter Hashtag Monitoring Tools You Didn't Know Existed

5 Twitter Hashtag Monitoring Tools You Didn't Know Existed | Social Media Monitoring | Scoop.it
I will take you to some Twitter hashtag monitoring tools that are more powerful than your classic hashtags.org, and which will help you use hashtags in your campaign more effectively.

Via Nadia Christian
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9 Gründe, warum Social Media Monitoring für PR wichtig ist - Brandwatch

9 Gründe, warum Social Media Monitoring für PR wichtig ist - Brandwatch | Social Media Monitoring | Scoop.it
Die Social Media Landschaft hat sich in den letzten Jahren massiv verändert und die Verschiebung der virtuellen Kontinentalplatten hält noch immer an.
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Social Media: Analyse-Tools im Bundestagswahlkampf

Social Media: Analyse-Tools im Bundestagswahlkampf | Social Media Monitoring | Scoop.it
Am 22. September wird ein neuer Bundestag gewählt. Und die Wahlkampfmaschinerie ist in Bewegung. Fast wöchentlich wird ein neues Tool zur Beobachtung und Bewertung der Social Media-Aktivitäten im Bundestagswahlkampf veröffentlicht und präsentiert.
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Die Nadel im Heuhaufen finden - silicon.de

Die Nadel im Heuhaufen finden - silicon.de | Social Media Monitoring | Scoop.it
Die Nadel im Heuhaufen finden
silicon.de
Derzeit entstehen Monitoring-Tools, die auf die Verarbeitung zahlreicher applikationsbezogener Datenströme und sehr unterschiedlicher Messaufgaben zugeschnitten sind.
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Social Media Monitoring – Erkenntnisse vom MonitoringCamp 2013 ...

Social Media Monitoring – Erkenntnisse vom MonitoringCamp 2013 ... | Social Media Monitoring | Scoop.it

Als am Wochenende in Essen das Themencamp rund um Monitoring (im Speziellen Social Media Monitoring) stattfand und das für meine Kunden in der jetzigen Maßnahmenplanung aktuell ist, war es für mich gar keine Frage, ob ich fahre oder nicht.

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