Für die meisten Unternehmen und Agenturen ist der Einsatz von Tools zur Beobachtung sozialer Netzwerke mittlerweile selbstverständlich. Ein Fünftel allerdings verzichtet komplett auf dieses Mittel, wie eine aktuelle Studie ergab. Viele der Befragten fühlen sich außerdem bei der Bedienung der Tools überfordert.
Social media monitoring tools (Infographic) Check out this infographic featuring some of the best social media monitoring tools and more. A whopping 25 tools are mentions and broken down by category for easy reference.
Social Media Monitoring is defined as the systematic observation and analysis of social media contributions and dialogues in discussion forums, weblogs, microblogging and other social communities. It is a simple concept that can be widely used by brands around the globe to monitor their online activities and track their mentions on the web.
A new open source tool called RAW makes it remarkably easy to visualize any data that you can copy and paste from a table. Football on my mind, I chose to look at the performance of NFL quarterbacks so far this season.
Netz-Themen und Skandale dominieren die Kommunikation in den sozialen Medien zur Bundestagswahl. Unterschiede zu den Offline-Medien gibt es nur in Ausnahmen. Haben die deutschen Wahlkämpfer die Funktionen der sozialen Medien begriffen?
If you want to know what’s happening in the social web you need social media monitoring tools. Before you reach for your wallet and start to spend money try out some of the free social media monitoring services.
Instagram generates six times more mobile data than Vine, says report, Instagram video generated six times more mobile data volume than rival Vine during the past three months, according to mobile operator data analysed by Citrix.
As your business gains popularity, people are likely to start talking about it online more frequently — via blogs, consumer-review sites, and social media networks. But is everything they’re saying positive, or even accurate?
"One of the buzzphrases associated with the social web is sentiment analysis. This is the ability to determine a person’s opinion or state of mind by analysing the words they post on Twitter, Facebook or some other medium.
Much has been promised with this method—the ability to measure satisfaction with politicians, movies and products; the ability to better manage customer relations; the ability to create dialogue for emotion-aware games; the ability to measure the flow of emotion in novels; and so on.
The idea is to entirely automate this process—to analyse the firehose of words produced by social websites using advanced data mining techniques to gauge sentiment on a vast scale.
But all this depends on how well we understand the emotion and polarity (whether negative or positive) that people associate with each word or combinations of words.
Today, Saif Mohammad and Peter Turney at the National Research Council Canada in Ottawa unveil a huge database of words and their associated emotions and polarity, which they have assembled quickly and inexpensively using Amazon’s crowdsourcing Mechanical Turk website. They say this crowdsourcing mechanism makes it possible to increase the size and quality of the database quickly and easily."
Social media often finds itself ducking live shots in the firing line. Brands know they need it, especially as pretty much everyone is on Facebook these days. But it takes so much time and money to keep it all updated. And it’s frustrating not being able to measure the results you get from your investment.
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