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Using Twitter and Pinterest analytics to build engaging content strategies

Using Twitter and Pinterest analytics to build engaging content strategies | Social Media Monitoring | Scoop.it
The news this week that Twitter has opened up its analytics platform to all is a welcome one for all marketers that value data validation within their decision making process.
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Twitter Kills More of Its Darlings: Tweet Analytics for All

Twitter Kills More of Its Darlings: Tweet Analytics for All | Social Media Monitoring | Scoop.it
I greet the release of Twitter Analytics with a smile AND a shrug. It’s an attempt at monetising without an ecosystem vision.
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Monitoring und PR - ein perfektes Team! - Brandwatch

Monitoring und PR - ein perfektes Team! - Brandwatch | Social Media Monitoring | Scoop.it
Pressemitteilung war gestern, Social Media ist heute. Falsch! Pressemitteilung in Kombination mit Social Media ist das neue Erfolgsrezept für Unternehmen. Wenn die klassische PR-Arbeit ins Social Web verlängert wird und dort die richtigen Personen – die lieben Influencer – erreicht, kann der größte Impact erzielt werden. Und um dies alles richtig anzugehen, bieten Social Media Monitoring Tools die passende Hilfestellung.
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10-Point Google Analytics Implementation Checkup

10-Point Google Analytics Implementation Checkup | Social Media Monitoring | Scoop.it
Here are some of the most important areas to review when you first gain access to a Google Analytics profile.
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Social Media Monitoring: Twitter Suche macht's möglich | Online Marketing News

Social Media Monitoring: Twitter Suche macht's möglich | Online Marketing News | Social Media Monitoring | Scoop.it
Die Twitter Suche ist ein mächtiges Instrument und bietet weitaus mehr als lediglich nach Nutzern zu suchen. Man muss es nur anwenden können.
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Top 10 Free Social Media Monitoring Tools - Brandwatch

Top 10 Free Social Media Monitoring Tools - Brandwatch | Social Media Monitoring | Scoop.it
The key to making the most of social media is listening to what your audience has to say about you, analysing the data and, finally, reaching social media business intelligence; using all these insights to know your customers better and … Continued...
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Social Media Measurement: Die wichtigsten Key Performance Indicators - toushenne

Social Media Measurement: Die wichtigsten Key Performance Indicators - toushenne | Social Media Monitoring | Scoop.it

Ohne Monitoring funktioniert Social Media Marketing nicht. Wieso? Weil allein der Begriff Marketing schon einen betriebswirtschaftlichen Anspruch erhebt und sich konsequenter Weise …

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G2 Crowd's Grid for Social Media Monitoring reveals: Brandwatch & Synthesio ... - PR Newswire (press release)

G2 Crowd's Grid for Social Media Monitoring reveals: Brandwatch & Synthesio ... - PR Newswire (press release) | Social Media Monitoring | Scoop.it
G2 Crowd's Grid for Social Media Monitoring reveals: Brandwatch & Synthesio ...
PR Newswire (press release)
Radian6, part of the Salesforce Marketing Cloud, placed as a Leader thanks to its high market presence and customer satisfaction.
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Social Media Monitoring Tools: An In-Depth Comparison of Features | DragonSearch Digital Marketing

Social Media Monitoring Tools: An In-Depth Comparison of Features | DragonSearch Digital Marketing | Social Media Monitoring | Scoop.it
In the process of researching the various social media monitoring tools available on the market, a spreadsheet of desired features was developed as a (#Social #media point solution comparison. Review #Cognos and #Radian 6 for integrated solution.
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Social Media Metrics You Should Be Monitoring

Social Media Metrics You Should Be Monitoring | Social Media Monitoring | Scoop.it
Social media metrics that every business interested in connecting with consumers and building a sustainable online community must track and measure.
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9 Gründe für Social Media Monitoring - toushenne

9 Gründe für Social Media Monitoring - toushenne | Social Media Monitoring | Scoop.it
Im Internet wird viel diskutiert. Womöglich auch über dich oder dein Unternehmen. Aber weißt du auch wo? Egal ob privat oder beruflich, ob Solopreneur oder Unternehmen, Social …
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Social Media Monitoring: Jeder braucht es, kaum einer nutzt es

Social Media Monitoring: Jeder braucht es, kaum einer nutzt es | Social Media Monitoring | Scoop.it
Wer mit dem Auto in eine fremde Stadt fährt, wird vom eingebauten Navigationsgerät ans gewünschte Ziel geleitet. Dazu muss man dem elektronischen Karten-Assistenten lediglich sagen, wohin es gehen soll. Im Social Web gibt es mit dem Social Media Monitoring ein vergleichbares Tool, das sogar noch viel mehr leisten kann, als nur den kommunikativen Blindflug zu vermeiden.
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Eyetracking Study Reveals What People Actually Look At When Shopping Online

Eyetracking Study Reveals What People Actually Look At When Shopping Online | Social Media Monitoring | Scoop.it
Not just boobs! But yes definitely boobs.

Via k3hamilton
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Social Media: Viralitätsmessung als Bewertungskriterium in der Online-Kommunikation

Social Media: Viralitätsmessung als Bewertungskriterium in der Online-Kommunikation | Social Media Monitoring | Scoop.it

Wir lesen immer wieder, wie schnell und stark das Kommunikationsvolumen im Social Web ansteigt. Twitter bricht gefühlt bei jedem großen Sportereignis seinen Nachrichtenrekord. Die Verbreitung von Nachrichten lässt sich mit Tools der Viralitätsmessung analysieren.

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Is Your Responsive Design Working? Google Analytics Will Tell You

Is Your Responsive Design Working? Google Analytics Will Tell You | Social Media Monitoring | Scoop.it
How WURFL.js and Google Analytics can work together to inform you whether your Responsive Design is working or not.
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Is Anyone Actually Reading Your Tweets? Here’s How to Find Out.

Is Anyone Actually Reading Your Tweets? Here’s How to Find Out. | Social Media Monitoring | Scoop.it
You worked so hard on that clever tweet. Did anyone actually read it? Until now you could only guess based on the number of favorites or retweets it received. That changed on Wednesday, when Twitter announced that it’s opening a feature to all users that allows you to see exactly...
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Die besten Social Media Monitoring Tools 2014

Die besten Social Media Monitoring Tools 2014 | Social Media Monitoring | Scoop.it
Goldbach Interactive bewertet im #toolreport14 die Top 15 Social-Media-Monitoring-Lösungen.
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Social Media Monitoring: Was ist wirklich wichtig?

Social Media Monitoring: Was ist wirklich wichtig? | Social Media Monitoring | Scoop.it
Mit dem zunehmenden Erfolg von Social Media ist auch das Thema Social Media Monitoring immer wichtiger geworden.
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Social Media Mining

Social Media Mining | Social Media Monitoring | Scoop.it

The growth of social media over the last decade has revolutionized the way individuals interact and industries conduct business. Individuals produce data at an unprecedented rate by interacting, sharing, and consuming content through social media. Understanding and processing this new type of data to glean actionable patterns presents challenges and opportunities for interdisciplinary research, novel algorithms, and tool development. Social Media Mining integrates social media, social network analysis, and data mining to provide a convenient and coherent platform for students, practitioners, researchers, and project managers to understand the basics and potentials of social media mining.

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Twitter und Foren durchsuchen: Sechs Social-Analytics-Tools im Vergleich

Twitter und Foren durchsuchen: Sechs Social-Analytics-Tools im Vergleich | Social Media Monitoring | Scoop.it
Die besten von über 300 Beobachtungswerkzeugen haben im Performance-Test unterschiedliche Stärken gezeigt. Je nach Einsatzland oder Art der Datenquelle - Twitter, Blogs, News, Foren - empfiehlt sich ein anderes Tool.
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SMToolbox: Social Analytics from Zuum | Social Media Today

SMToolbox: Social Analytics from Zuum | Social Media Today | Social Media Monitoring | Scoop.it
In social media we have no shortage of data; our key challenge is to understand the data and to create insights that will help us improve what we do.
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Social Media Monitoring Tools and Analytics

Social Media Monitoring Tools and Analytics | Social Media Monitoring | Scoop.it
As we use social media to connect with others, we create a digital data trail of human
interaction. When analyzed properly, this valuable data can show public opinion and
consumer trends, make predictions and provide insights. For companies properly
collecting and analyzing this data, it can be key to success.

This infographic was designed to provide organizations with information about the
world of social media monitoring and analytics.

Via Frank Mohnhaupt
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Social-Media-Analytics: 8 Tools zur Analyse deiner Sozialen Netzwerke [#smwhh]

Social-Media-Analytics: 8 Tools zur Analyse deiner Sozialen Netzwerke [#smwhh] | Social Media Monitoring | Scoop.it
Fast jedes Unternehmen ist mittlerweile in Sozialen Netzwerken aktiv, teilt regelmäßig auf Plattformen wie Facebook oder YouTube eigene und fremde Inhalte. Doch was bringt das alles eigentlich? Social-Media-Analytics liefert bei genauerem Hinsehen die notwendigen Antworten.
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Top 10 monitoring tools for Twitter & other social media platforms

Top 10 monitoring tools for Twitter & other social media platforms | Social Media Monitoring | Scoop.it
Here's a rundown of 10 of the best monitoring tools for Twitter and general tracking and analytics services that cover multiple social media platforms.
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Handbuch für die Verifikation von Social Media-Inhalten | Konrad Weber

Handbuch für die Verifikation von Social Media-Inhalten | Konrad Weber | Social Media Monitoring | Scoop.it
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