Content Marketing ist seit einiger Zeit in aller Munde. Was bei innovativen Firmen wie John Deere, mit seinem seit 1895 verlegten Magazin "The Furrow", oder Michelin, mit seinem Richtlinien-Buch "The Michelin Guidelines", begann (hier anschaulich visualisiert), wird im Zeitalter
Do you want to know what content performs best on your website? Have you heard of Behavior reports in Google Analytics? Knowing how visitors move through your website and interact with your content lets you optimize your website performance and conversions.
How do you measure social media return on investment (ROI)?
It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out of their (often very intensive) social media campaigns has proven to be a particularly difficult nut to crack. The secret, however, lies in testing.
Wir lesen immer wieder, wie schnell und stark das Kommunikationsvolumen im Social Web ansteigt. Twitter bricht gefühlt bei jedem großen Sportereignis seinen Nachrichtenrekord. Die Verbreitung von Nachrichten lässt sich mit Tools der Viralitätsmessung analysieren.
Although there are hundreds of media monitoring tools available online, some are very hard to find. We put together a collection of 100 such sources (software, applications and service providers), some free, some that require a fee – for all PR and communications professionals to use in 2015.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.