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Monetizing The TV Everywhere (TVe) Experience
Reporting on the Transmedia Brandcasting (Tm2b) industry.
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WCN Annouces the Launch of “KNOW” KNOWLEDGE NETWORK OFFERING WISDOM For Athletes

WCN Annouces the Launch of “KNOW” KNOWLEDGE NETWORK OFFERING WISDOM For Athletes | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Via Scoop.it – Today’s Transmedia Sports K.N.O.W. LLC   Founded in 2009 by business, athletic and financial experts, K.N.O.W, LLC is a support management, one-stop consulting firm of e...
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Zynga Leaving Facebook

Zynga Leaving Facebook | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Is Zynga building a competing platform for Facebook? Why are they driving tons of users outside Facebook to their new site at Zynga.com?
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Obama Addresses Economy, Praises Manufacturing Jobs (VIDEO)

Obama Addresses Economy, Praises Manufacturing Jobs (VIDEO) | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
WASHINGTON -- Praising manufacturing jobs, President Barack Obama was outlining ways of pairing factory output with university research in a bid to bring jobs back to the U.S. and help companies innovate.
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MediaPost Publications How Brands Can Cash In On Social Media Addiction 03/08/2012

MediaPost Publications How Brands Can Cash In On Social Media Addiction 03/08/2012 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
How Brands Can Cash In On Social Media Addiction - 03/08/2012...

 

Social media is the drug addiction of the new millennium. It’s done at home, in the workplace, in private, with strangers, and out in the open with friends. Just look around on any given day and observe how many people are mentally, physically, metaphorically and literally hooked on their mobile devices and laptops. They’re running around all hopped up on Facebook, email, Twitter, videos, social apps, YouTube, games and anything else that connects one person to some software and then back to other people. Most of it’s free, and once they’re hooked they can’t live without it. I know this, because my agency has been a party to the spread of this addiction. Yes, I do feel some guilt, but I’m comforted by the knowledge that if it wasn’t me feeding their habits, it would be someone else.


Read more: http://www.mediapost.com/publications/article/169717/how-brands-can-cash-in-on-social-media-addiction.html#reply#ixzz1oXfEp5SM

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Donald Payne, New Jersey's First Black Congressman, Dies at 77

Donald Payne, New Jersey's First Black Congressman, Dies at 77 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

We honor the legacy of Donald Payne. Our condolences to our New Jersey family and of course the Payne Family.  May the peace of God find you and overtake you at this difficult time.

 

March 6 (Bloomberg) -- Donald Payne, New Jersey's first and so far only black congressman and a leading advocate for democracy in Africa during 23 years in the U.S. House of Representatives, has died.

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Top 25 advertisers in Black-oriented media show most increasing spending

Top 25 advertisers in Black-oriented media show most increasing spending | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

Most of top 25 advertisers in Black-oriented media are increasing spending

(February 15, 2012) In the first of a series of occasional reports, Target Market News has examined data on the advertising expenditures of the top advertisers in Black-oriented media and found that the overwhelming majority are increasing their budgets.

 

This rise in spending may be part of a strategy to be more competitive in the $800 billion African-American consumer market as the U.S. economy continues to improve.

 

"While we are not yet seeing a significant increase in the number of major corporations targeting the Black consumer, there is growing activity among those companies that are already doing so," said Ken Smikle, president of Target Market News. "Ultimately competition for increased market share may change the playing field as more firms look for growth opportunities."

 

The total spent by the top 25 advertisers in Black media increased by 4.3% from $556.4 million to $580.8 million.

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CHICAGO A SHARK IS COMING TO TOWN AT THE N’DIGO Business Shark Breakfast! @HermeneNdigo @NdigoVoices

CHICAGO A SHARK IS COMING TO TOWN AT THE N’DIGO Business Shark Breakfast! @HermeneNdigo @NdigoVoices | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Via Scoop.it - Today's Transmedia Woman This is a business breakfast for the serious entrepreneur moving to the next steps.
Daymond John from ABC's Shark Tank teamed up with N'DIGO to present the ...
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Apple Said to Pay About $50 Million for Application-Search Startup Chomp

Apple Inc., the world’s most valuable company, acquired San Francisco-based Chomp Inc., which helps users sort through the widening array of software applications for mobile devices.
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How one billion TV viewers liking and tweeting will impact TV ratings, ad spend and ARPU - globally @FuturescapeTV

How one billion TV viewers liking and tweeting will impact TV ratings, ad spend and ARPU - globally @FuturescapeTV | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

How one billion TV viewers liking and tweeting will impact TV ratings, ad spend and ARPU - globally

 

Futurescape publishes strategy reports on social TV and the future of television.

 

How are Facebook and Twitter transforming TV’s business models?

 

In 2012, the television industry is poised on the edge of a social revolution.

 

Facebook, Twitter and a host of startups confront television worldwide with new opportunities and threatsThe social networks are reshaping TV audience behaviour, consumption and business modelsViewers are interacting with television on second screens. Shipments of smart TV sets with social apps are rising fast

 

http://www.futurescape.tv/report-social-tv.html

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The Most-Googled Luxury Brands In America

The Most-Googled Luxury Brands In America | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Automakers dominated a list of the most searched-for luxury goods released last week by Digital Luxury Group.

 

BMW and Audi took the top two spots on the ranking, which was based on more than 470 million Google and Bing searches for products and services related to 500 luxury brands in 2011.

Out of the 10 most-searched brands, six were car companies. And luxury auto searches made up 58 percent of the total searches, making it by far the most popular segment, Digital Luxury Group said.

 

Read more: http://www.businessinsider.com/the-most-googled-luxury-brands-in-america-2012-2?utm_source=alerts&nr_email_referer=1#ixzz1nbNzJz2V
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Google Is Launching A TV Service This Year

Google Is Launching A TV Service This Year | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
It's in talks with content companies now.

 

Google has sought approval from the FCC to launch a video service over the fiber network it's building out in Kansas City, and the service could launch in the next two months.The Wall Street Journal uncovered the FCC filing, and cites an unnamed media executive who is involved in licensing talks with Google, who said that the service is getting close to launch.

This echoes a report from last year that Google would deliver pay TV -- not just super-fast Internet access -- over the Google Fiber network.

 

Read more: http://www.businessinsider.com/google-is-launching-a-tv-service-this-year-2012-2?utm_source=alerts&nr_email_referer=1#ixzz1n9kmNAv9

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Consumers Forgoing Pay-TV For Internet Services

Consumers Forgoing Pay-TV  For Internet Services | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Consumers are looking to on-demand video programming more and more, but the pay-TV operators who generally control those offerings may be facing some disruptive challenges in the near future.

 

According to The NPD Group, video-on-demand revenues from pay-TV services hit $1.3 billion last year, with 15% of consumers age 13 or older having used the services at least once in the 12-month period between August 2010 and August 2011. All told, there were about 40 million users of video on demand during that 12-month period, according to NPD (formerly National Purchase Diary.)

 

However, a competitive set of Internet video-on-demand options is growing at a healthy clip as well. Revenues from Internet video-on-demand hit $204 million last year, and the channel (which includes offerings from iTunes, Amazon, Vudu and others) hit seven million users by August 2011. According to NPD, one out of every six (16%) paid video-on-demand movie rental transactions were attributed to Internet sources in 2011.

 

With the increase in Internet-connected video devices (particularly TVs), that number could accelerate quickly. “Internet-connected everything will absolutely accelerate adoption, and it wouldn't be surprising to see doubling of iVOD in a year to 18 months,” Russ Crupnick, senior vice president of industry analysis for the NPD Group, tells Marketing Daily.

 

Moreover, the evidence suggests that more consumers are choosing to forgo the pay-TV services for the Internet services. According to NPD, iVOD users reduced the time they spent watching television shows, news and sports via pay-TV companies by 12% between August 2010 and August 2011. According to NPD, consumers perceive iVOD movies to be a better value than those offered by pay-TV companies and that the Internet offers greater availability of titles.

 

“Cable companies need to improve the user experience, become better marketers of VOD, and work with [production companies and studios] on getting ‘most favored nation status,’” Crupnick says. “Consumers will ultimately use a variety of services so there is opportunity for cable to be one. But there also risk they get shuffled out.”

“iVOD distributors are effectively using CRM, free trials, and other promotions to gain trial usage of their services by new customers,” Crupnick said. “With this new competition eating away at revenues, pay-TV operators need to be equally aggressive with promotions, in order to instill a habit of movie buying among their subscribers.”

 

Read more: http://www.mediapost.com/publications/article/168122/consumers-forgoing-pay-tv-for-internet-services.html?edition=43735#ixzz1n8ysmTAB
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The Power of the Social Consumer [INFOGRAPHIC]

The Power of the Social Consumer [INFOGRAPHIC] | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Social media makes it possible for dissatisfied customers to change the course of business, even at giant companies. Here are a few examples.

 

Twenty years ago, if you were dissatisfied with a company’s product or business practices, you’d probably stop buying from them. You might write an angry letter. You might even tell your friends and family (a whopping 25 people, at best) not to patronize that business.

But the game has changed with social media.

 

While one angry tweet may not make much impact, the web allows customers to find and connect with like-minded parties. Critical mass has never been more within consumers’ reach. At best, companies strive to be more responsive. At worst, they now live in fear of these pools of discontent.

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Infographic: Who’s using Top Social Media Sites? Thanks to @TweetSmarter

Infographic: Who’s using Top Social Media Sites? Thanks to @TweetSmarter | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

A Case Study in Social Media Demographics

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What Twitter's Leaked Financials Tell Us About Its Ad Business

What Twitter's Leaked Financials Tell Us About Its Ad Business | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

The problem: Twitter's clients don't spend very much. Gawker's report that Twitter's Q1 2011 revenue was just $23.8 millionon operational costs of $49.2 million is interesting because of how closely the anonymously sourced data tracks previous estimates of Twitter's ad revenue.


Read more: http://www.businessinsider.com/what-twitters-leaked-financials-tell-us-about-its-ad-business-2012-3?utm_source=alerts&nr_email_referer=1#ixzz1oe2aPe7Z

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Can Mobile Devices Help Connect the Dots for Better Health Care? | HealthWorks Collective

Can Mobile Devices Help Connect the Dots for Better Health Care? | HealthWorks Collective | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
  Educating patients through texting Mobile technology may help to transform the lives of patients and provide a stronger partnership with health care providers.
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Ford Promotes New Escape With Prime Time Interactive TV Series

Ford Promotes New Escape With Prime Time Interactive TV Series | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Ford, always looking for a new way to promote its launches, is trying a unique approach to hyping its 2013 Escape: An interactive prime time reality series.
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How Apple could screw the U.S. wireless industry

How Apple could screw the U.S. wireless industry | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
All signs point to Apple unveiling the first iPad with LTE on Wednesday, but if that tablet -- and more importantly the forthcoming iPhone 5 – doesn't support LTE, then Apple will have struck huge blow to the wireless industry and impeded mobile...
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BlackBerry nation asks, why the hate, Netflix?

BlackBerry nation asks, why the hate, Netflix? | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
BlackBerry fans flock to an online petition aimed at convincing Netflix to stream to RIM’s PlayBook.
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Burrell Communications hosting conference on changes in black media

Burrell Communications hosting conference on changes in black media | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

Burrell Communications hosting conference on changes in black media

 

(March 1, 2012) Sharing their deep knowledge of both the African-American consumer market and the rapidly changing dynamics of the advertising industry, Burrell Communications Group will hold a first-ever industry conference addressing issues facing both black media and the corporations targeting African-American consumers. The conference, entitled "Black Media Reality Check: Navigating Change and Challenges in the 21st Century," will take place March 23, 2012, in Chicago.

 

Burrell has been a leading advertising and communications agency counseling clients on the African-American consumer market for more than 40 years. Burrell's senior leadership and media strategists provide a vital link between their clients who target African-Americans and black media who deliver those messages.

"Through Black media outlets, Burrell serves as a conduit between our blue-chip clients and the African-American consumer," said Burrell Co-Chief Executive Officer Fay Ferguson. "So it's really in our best interest to make sure they are aware of these critical changes in our industry." Ferguson added that Burrell clients Comcast, McDonald's, and Toyota are sponsors of the conference.

 

"This is a historic event in that it's the first time an African-American agency has gathered a cross-section of experts from all media channels to share best practices that will keep black media competitive and relevant," said McGhee Williams Osse, Burrell Co-Chief Executive Officer.

 

The panel of experts assembled for the conference includes innovators from various business sectors such as media, media investments, sales and measurement who will share first-hand knowledge about how to implement essential changes to their business models. Confirmed speakers include Black Enterprise magazine Chief Executive Officer Earl Graves, Jr.; Interactive One Chief Technology Officer Navarrow Wright; Intermedia Partners Managing Partner Peter Kern; IEG Senior Vice President Jim Andrews; and research and measurement experts from The Nielsen Company.

 

For more information about the March 23rd "Black Media Reality Check: Navigating Change and Challenges in the 21st Century" conference, please contact conference organizers at blackmediarealitycheck@gmail.com.

 

Go to Target Market News homepage

 http://targetmarketnews.com/storyid03011201.htm

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Canoe Ventures, Linsanity & TV ROI:TV BOARD Report and Commentatry by WCNTV CEO

Canoe Ventures, Linsanity & TV ROI:TV BOARD Report and Commentatry by WCNTV CEO | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Canoe Ventures, Linsanity & TV ROI - 02/27/2012...

 

You know what they say about the best-laid plans: more often than not, they don’t really get you anywhere. That was the lesson of last week’s top media news.

 

On the one hand, you had the demise of Canoe Ventures, whose plans couldn’t have been better laid by its big corporate sponsors. And on the other, the totally unanticipated, stunningly meteoric rise to NBA stardom of an undrafted Harvard grad named Jeremy Lin. How’s that for a contrast? (And, yes for this avid hoopster, all analogies, metaphors, and business lessons these days pass through the Land of Lin.)

 

The effective sinking of Canoe (sorry) marks a significant milestone for our industry. We collectively have big hopes for addressable advertising, but the dream is not to be realized, at least not through Canoe. David Verklin and Kathy Timko -- both phenomenally smart and accomplished executives -- did the best they could. Verklin’s original vision was compelling and Timko’s execution was on target. But consortiums always present serious challenges, and in Canoe’s unfortunate case, its stakeholders were also its competitors. So this was a structural issue, not a strategic one.

 

WCNTV Commentary:

Before I go LINSANE can someone please connect me to Bob McDonald at P&G or any other advertiser who wants the answer to OPT IN Analytics to reach consumers while turning them into Profit Centers? We can turn content into cash with minimal commercial interruption if any commercials at all. Branded Entertainment Product Placement is the answer. No Pop Ups, No Pre rolls over and over again just a great customer experience that pays to watch your favorite programs allowing viewers to instantly click and buy anything seen. HELP ME BEFORE I GO RUNNING NAKED IN FROM ON MADISON SQUARE GARDEN SHOUTING "TV EVERYWHERE IS HERE NOW AND THE MODEL FOR SOCIAL TV ON FACEBOOK AND EVERYWHERE ELSE". http://inteveo.com/CPA/WCN/ EMAIL ME FOR MORE INFO AT INFO@WCNTV.TV


Read more: http://www.mediapost.com/publications/article/168742/canoe-ventures-linsanity-tv-roi.html?c=93750#reply#ixzz1ncB0mbCp

 

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Financials - Retail chains bet on the web - Internet Retailer

Financials - Retail chains bet on the web - Internet Retailer | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Internet Retailer - E-Retailers/Financials - Retail chains bet on the web...

 

Two big retail chains emphasized their growing investments in e-commerce this week as they reported disappointing overall financial results.

Kohl’s Corp., which for the first time exceeded $1 billion in online sales in its latest fiscal year, projected another 40% increase in web sales in the coming 12 months and said it would shift capital expenditures to the web.

 

“We are going to reallocate our capital expense spending within our overall capital allocation plans,” Kevin Mansell, chairman and CEO, told analysts yesterday. “For 2012, we will fund our online, as well as our technology investments, at an accelerated pace from last year.” Kohl’s is No. 31 in the Internet Retailer Top 500 Guide.

 

Read More: http://www.internetretailer.com/2012/02/24/retail-chains-bet-web

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NBA ALL STAR WEEKEND IS COMING AND FANTAZ WILL BE HOSTING A FEW TOURNAMENTS TO MAKE YOU CASH. SET UP YOUR OWN FANTAZ GAMING BUSINESS (Really when was the last cash payment you got from Zynga?)

NBA ALL STAR WEEKEND IS COMING AND FANTAZ WILL BE HOSTING A FEW TOURNAMENTS TO MAKE YOU CASH.  SET UP YOUR OWN FANTAZ GAMING BUSINESS (Really when was the last cash payment you got from Zynga?) | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
FantaZ is the ultimate place to play games for points and cash, and even turn it into your own business; the real-time website where skill pays!

 

Sign up and play for free to get your skill up.

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The Revolution In 'Content Everywhere' @hermenendigo

The Revolution In 'Content Everywhere' @hermenendigo | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Jay Oconner from World Colours Network Inc.
commented on: February 22, 2012 at 6:07 p.m.

This is such music to my ears. Transmedia Brandcasting is the only monetization plan which will support TV Everywhere. Drop us an email for more information at info@wcntv.tv or visit my Linkedin Page http://www.linkedin.com/in/wcntv We provide Commercial Free Product Placement Branded Entertainment for Video on Demand and global streaming via WCNTV2GO.

 

 

The Revolution In 'Content Everywhere' - 02/22/2012...

 

As the importance of new content-business-models increases, so, too do TV and digital distribution deals that push continued convergence across platforms.

Original content deals across all platforms are the new norm, with You Tube for one, quietly changing the terms for some channel producers to encompass an “everywhere model,” and with CBS exploring direct-to-Netflix content deals.

It now looks as if a U.S. digital window, with international TV distribution, can and is working.

With the Netflix original series “Lilyhammer” licensed in a digital “first-window” type model in the U.S., and traditional and digital TV distribution across Europe, this shows a huge shift -- that online as a pay window for Web originals can and will play as “TV everywhere.”

The push towards content and TV “everywhere” still shows challenges, from lack of awareness to content availability across networks and platforms – but still presents huge revenue opportunities if done correctly through the development stage.

 

Read more: http://www.mediapost.com/publications/article/168379/the-revolution-in-content-everywhere.html?c=93669#reply#ixzz1n9fgfDWZ

 

 

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