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Monetizing The TV Everywhere (TVe) Experience
Reporting on the Transmedia Brandcasting (Tm2b) industry.
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With The 2012-2013 Upfront Near, Which Networks Will Give More -- Digitally? 03/26/2012

With The 2012-2013 Upfront Near, Which Networks Will Give More -- Digitally? 03/26/2012 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
With The 2012-2013 Upfront Near, Which Networks Will Give More -- Digitally?

 

Just weeks before the upfront, you might be wondering which networks are looking good -- and, better yet, which ones have both traditional and digital video plans.

 

Seems that everyone can claim something good. Fox still has the top-rated show, "American Idol," but it might not end the season at number one. CBS is still the most consistent performer. NBC now has "The Voice," but lots of trouble everywhere else. And ABC has some surprisingly good new shows, "Once Upon a Time" and "Revenge."

 

Read more: http://www.mediapost.com/publications/article/171104/with-the-2012-2013-upfront-near-which-networks-wi.html#reply#ixzz1qK2w1tNK

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Best Use of Interactive Technology: Sony Music Direct to Consumers, The X Factor USA Digital Ecosystem , Fox / SYCO TV / Fremantle = THE X FACTOR USA 03/23/2012

Best Use of Interactive Technology: Sony Music Direct to Consumers, The X Factor USA Digital Ecosystem , Fox / SYCO TV / Fremantle = THE X FACTOR USA 03/23/2012 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Best Use of Interactive Technology: Sony Music Direct to Consumers, The X Factor USA Digital Ecosystem , Fox / SYCO TV / Fremantle = THE X FACTOR USA - 03/23/2012...
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Telling A Brand Story Through Transmedia 03/26/2012

Telling A Brand Story Through Transmedia 03/26/2012 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Telling A Brand Story Through Transmedia - 03/26/2012...Transmedia marketing, in which a story is told across a variety of platforms that can include film, television, the Internet, live events and social media, among others, is being used more widely, particularly in the entertainment industry. It’s one more way that content marketing, which is a primary driver in search engine optimization, is being leveraged not only to get better SEO, but to drive search queries in the first place.


Read more: http://www.mediapost.com/publications/article/171031/telling-a-brand-story-through-transmedia.html#reply#ixzz1qEspwaAF

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MediaPost Publications Get Ready, Brands: Facebook Is Switching It Up 03/26/2012

MediaPost Publications Get Ready, Brands: Facebook Is Switching It Up 03/26/2012 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

Get Ready, Brands: Facebook Is Switching It Up - 03/26/2012... Remember a few years ago when managing a company’s Facebook page was usually assigned to the youngest employee, often an intern, who may or may not have much marketing or communications experience? With the Timeline changes coming soon to Facebook, delegating downstream should no longer be considered a viable option. It’s imperative that travel marketers throughout your organization take the time to understand the power of Facebook Timelines for brands.


Read more: http://www.mediapost.com/publications/article/170905/get-ready-brands-facebook-is-switching-it-up.html#reply#ixzz1qETmibSI

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MediaPost Publications Spoiler Alert Overload Can Cause TV Marketers Headaches 03/20/2012

MediaPost Publications Spoiler Alert Overload Can Cause TV Marketers Headaches 03/20/2012 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Spoiler Alert Overload Can Cause TV Marketers Headaches - 03/20/2012...

 

Spoiler alerts are now ongoing in entertainment coverage, which can be good and bad news for TV marketers.Big storylines of some upcoming story arcs -- like how Mike Defino in "Desperate Housewives" was killed off – could be of concern. But don't blame too many people. Sometimes, you can point fingers at real-life legal processes -- like the $6 million lawsuit filed by Nicollette Sheridan against ABC and Marc Cherry. That's where the news came out. (And now all this is for naught, given the judge on the case has declared a mistrial).

 

Stuff like this can be a dual-edged thing. We can only imagine on that day any ABC marketing executive would have groused, "Oh no! Back to the drawing board!” Still, no worries -- there is more to come. With this season being the last for "Wives," there’ll be other storylines that could be teases.

 

And if you aren’t interested in “Wives,” there is Fox’s “House,” also in its last season, to consider.

Performers, writers and directors know it's a pretty big sin to reveal key storyline stuff before it happens in a TV series, movie or whatever. But happy prognosticators always like to guess. Even if one knows in theory what happens, it doesn’t necessarily kill off the suspense. There is always the "how" to consider.

 

Read more: http://www.mediapost.com/publications/article/170684/spoiler-alert-overload-can-cause-tv-marketers-head.html#ixzz1phCI50lW

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MediaPost Publications Number of Online Video Ads Doubles Year over Year, Says comScore 03/20/2012

MediaPost Publications Number of Online Video Ads Doubles Year over Year, Says comScore 03/20/2012 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Number of Online Video Ads Doubles Year over Year, Says comScore - 03/20/2012...

 

The number of online video ads viewed by Web consumers doubled year over year. In February, Americans saw 7.5 billion video ads, according to comScore’s just-released February online video figures. That’s up from 3.8 billion total video ads a year ago. And while there are variations in the number of ads delivered month by month – 5.6 billion ads delivered in January; 7.1 billion served in December, for instance – the overall trend is positive.

 

However, the number of overall videos seen online has remained fairly steady over the last several months. Despite the million of views that Super Bowl ads garnered online, overall online viewing dipped slightly in February compared to the prior two months. About 179 million Web users checked out nearly 38 billion online videos in February. That’s a slight dip fromJanuary’s figures, which saw 181 million Web users watching nearly 40 billion videos. Back in December, about 182 million Internet users viewed 43.5 billion videos.

 

Read more: http://www.mediapost.com/publications/article/170522/number-of-online-video-ads-doubles-year-over-year.html?edition=44781#ixzz1pgVg1znb

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Analyst: TV Everywhere Could Create $12 Billion in Annual Revenue for TV Industry

Analyst: TV Everywhere Could Create $12 Billion in Annual Revenue for TV Industry | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Needham & Co.'s Laura Martin says "these dollars dwarf any near-term revenue streams from digital platforms," such as Hulu or YouTube.

 

But Needham & Co. analyst Laura Martin estimated in a report on Friday that it could add $12 billion in annual revenue to the U.S. TV ecosystem as it continues to be rolled out over the next 3-5 years.

 

"These dollars dwarf any near-term revenue streams from digital platforms (Hulu, YouTube etc)," she wrote. "Additionally, these are low risk dollars as adding services to the TV bundle suggests additional revenue rather than economic cannibalization."

 

The largest publicly traded content owners could see the addition of approximately $10 billion per year of advertising revenue, or 12 percent of their total, Martin suggested. "Time Warner and Disney should be the biggest beneficiaries because they are the furthest ahead at rolling out TV Everywhere," she wrote.

 

For pay TV operators, TV Everywhere could add approximately $1.7 billion per year of revenue, or an extra 2 percent, "owing to incremental pricing power driven by new services," Martin said. She sees cable giants Comcast and Time Warner Cable as key beneficiaries "as they lead the industry in TV Everywhere adoption."

 

Read More:http://www.hollywoodreporter.com/news/analyst-tv-everywhere-could-create-283561

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MediaPost Publications Another Look At Ad Exchanges 03/16/2012

MediaPost Publications Another Look At Ad Exchanges 03/16/2012 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Another Look At Ad Exchanges - 03/16/2012...

 

In a recent article, Ari Rosenberg outlined some reasons why an exchange may not be of value to a premium publisher. The points were accurate and well-reasoned. They did not, however, cover all the potential opportunities that exchanges offer. As a counterpoint, here are some concepts that may provide value from a premium publisher standpoint.

Almost all purchases are driven by three concepts. In no particular order, these three are price, quality, and ease of use. From the start, it’s evident exchanges are designed to fulfill at least one of these concepts, ease of use. But if ease of use is the primary reason purchasers become return customers, it doesn’t necessarily imply better pricing and it certainly doesn’t assure quality.


Read more: http://www.mediapost.com/publications/article/170305/another-look-at-ad-exchanges.html#reply#ixzz1pIEBrKJl

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Conversion Rate Optimization Infographic for Online Retailers and E-Commerce | Monetate

Conversion Rate Optimization Infographic for Online Retailers and E-Commerce | Monetate | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

Rob Yoegelis the Content Marketing Director at Monetate. A creative visionary, content strategist, skilled writer, effective communicator and marketer who embraces and enjoys new technology, Rob spent more than a decade developing successful content, sales and marketing initiatives online for a leading business-to-business and consumer enthusiast publishing company as its Vice President of E-Media


Read more: http://monetate.com/2011/11/infographic-whos-your-chief-conversion-officer/#ixzz1pFelAsXW

 

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The Content Battle Heats Up: Comcast Launches Netflix Competitor

The Content Battle Heats Up: Comcast Launches Netflix Competitor | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Comcast is hoping to better compete with Netflix with its new streaming service, Streampix.

 

Comcast is hoping to prevent its cable customers from cutting the cord by introducing a new streaming video service.The service, known as Xfinity Streampix, is designed to complement Comcast’s existing Xfinity on Demand and TV Everywhere initiatives. Xfinity Streampix will become available to Comcast customers later this week and includes access to full-seasons of TV shows from Disney-ABC, NBC Universal, Sony and Warner Bros. It will also include streaming access to full-length movies and kids programming.

 

Read More:http://mashable.com/2012/02/21/comcast-streampix/

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'TV Everywhere' Gets Tangled in Pacts

'TV Everywhere' Gets Tangled in Pacts | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Nearly three years after Time Warner and Comcast kicked off a drive to make cable programming available online for cable subscribers, the idea of TV Everywhere remains mired in technical holdups, slow deal-making and disputes over who will control...
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Finally! HBO Go will be available pretty much everywhere

Finally! HBO Go will be available pretty much everywhere | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Almost two years after HBO launched its on-demand streaming service HBO Go, the premium cable network has finally gotten the last two major holdouts to agree to offer it to their subscribers.
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8 Qualities of Remarkable Employees

8 Qualities of Remarkable Employees | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Forget good to great. Here's what makes a great employee remarkable.
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TED | Profile WCN - CEO

TED | Profile WCN - CEO | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
TED Profile...Jay O'Conner leads WCN which is a new breed of strategists and technologists serving advertisers and agencies who create superior customer experiences across multiple platforms, using video as the medium. As many know, the brand experience must remain a essential component of your marketing communications. Measurable success is based on creating suitable memorable entertainment properties.

 

Jay has spent the last 10 years in the WCN Think Tank studying technology and the convergence of television.
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U.S Shows Can Fight Lower Ratings By Going Real-Time Worldwide 03/23/2012

U.S Shows Can Fight Lower Ratings By Going Real-Time Worldwide 03/23/2012 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
U.S Shows Can Fight Lower Ratings By Going Real-Time Worldwide - 03/23/2012...

 

One of the few areas where some big TV production companies still make a lot of money is in selling shows on a global basis. Just ask CBS how much money it still makes globally from its "CSI" franchise.

 

People may complain about the U.S. trading deficit. But the silver lining continues to be all forms of the entertainment industry, including television and theatrical movies.

 

Perhaps that is why worldwide consumer products company Unilever is a global sponsor of Fox's new drama "Touch," with the show being launched everywhere at almost the same time. Executive producer Tim Kring experienced this globalization previously with the somewhat short-lived "Heroes." The show gained fans rapidly in certain territories, with many viewing episodes -- albeit illegally -- before their official release.

 

Read more: http://www.mediapost.com/publications/article/170910/us-shows-can-fight-lower-ratings-by-going-real-ti.html#ixzz1qF47fo2z

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U.S. Education TV Launches Mobile Apps for Live & On-Demand Video Streaming

U.S. Education TV Launches Mobile Apps for Live & On-Demand Video Streaming | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

RAY CITY, Ga., March 21, 2012 /PRNewswire-iReach/ -- U.S. Education TV, an unparalleled platform delivering live and on-demand broadcasts of high school and collegiate sporting events, academic contests and other school functions, along with Phunware, the leader in enterprise branded mobile application infrastructure and experiences, today announced the launch of the U.S. Education TV mobile applications.

 

Read More: http://www.prnewswire.com/news-releases/us-education-tv-launches-mobile-apps-for-live--on-demand-video-streaming-143664706.html

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Google Ventures Has $1 Billion To Invest And It Likes Big Data Startups

Google Ventures Has $1 Billion To Invest And It Likes Big Data Startups | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
These will be the big public companies of tomorrow.  Google's investment arm, Google Ventures, doesn't divide its $1 billion into tech-specific funds.Even so, big data is one area it has begun to focus, says partner Karim Faris.

Faris is one of the backers of CloudStory Data, a big data startup that launched this week. But he told Business Insider that he and other partners will be launching more in the next few weeks.

Google is almost uniquely qualified to identify big data startups given that much of the new technology is based on techniques invented at Google, like MapReduce and Google File System (GFS).

 

Read more: http://www.businessinsider.com/google-ventures-has-1-billion-to-invest-and-its-starting-to-like-big-data-startups-2012-3?utm_source=alerts#ixzz1phIYEXpr

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MediaPost Publications marketers like ROI for online video 03/19/2012

MediaPost Publications marketers like ROI for online video 03/19/2012 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
marketers like ROI for online video - 03/19/2012...

 

55% of marketeres plan to increase spending on digtial video advertising in the next year, according to Randy Cohen of Advertiser Perceptions, and many of them cite its superior measurability -- especially relative to traditional TV -- as a key reason for spending more. On the other hand agencies (where 69% said they plan to spend more) cited engagement as the main reason for spending more. In other words, Cohen noted, the marketers -- i.e. the clients, who control the budget -- are focused on ROI and efficiency.


Read more: http://www.mediapost.com/publications/article/170527/marketers-like-roi-for-online-video.html?edition=44781#ixzz1pgWG6Xom

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How Pinterest Can Turn Your Brand Red-Hot [INFOGRAPHIC]

How Pinterest Can Turn Your Brand Red-Hot [INFOGRAPHIC] | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Is your brand making the most out of Pinterest? Here are useful tips for online retailers and content marketers.
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Bell invests in 'TV everywhere'@Andice_AIF

Bell invests in 'TV everywhere'@Andice_AIF | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Canada's largest telecom firm, BCE Inc. (TSX:BCE), is acquiring specialty television and radio broad... - Business - Winnipeg Free Press.

sted: 03/17/2012 1:00 AM |

 

 

Canada's largest telecom firm, BCE Inc. (TSX:BCE), is acquiring specialty television and radio broadcaster Astral media in a $3.4-billion deal aimed at creating a media powerhouse poised to take on rivals in providing digital content to consumers.

 

BCE chief executive George Cope said Friday the deal gives Bell important new content for online services and mobile devices like smartphones and tablet computers.

 

"It fits perfectly with what we are trying to do," Cope told a news conference in Montreal. "We believe TV everywhere is absolutely where the market is going."

 

Cope said Bell has 200,000 to 300,000 customers now watching its mobile TV services and wants to increase the numbers, as well as sell to its competitors.

 

The deal includes Astral's (TSX:ACM.A) radio and television stations across the country, but Cope stressed it's particularly important to make his company a media leader in Quebec where it competes with Quebecor (TSX:QBR.B) and the Canadian Broadcasting Corp.

"The coming together of Bell and Astral puts us now head to head with our competitors in the marketplace, be it Quebecor's Videotron and CBC," Cope said in a conference call with analysts to explain the deal.

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MediaPost Publications Importance of Optimizing and Measuring Online Campaigns 03/16/2012

MediaPost Publications Importance of Optimizing and Measuring Online Campaigns 03/16/2012 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Importance of Optimizing and Measuring Online Campaigns - 03/16/2012...

 

According to recent research from Maxifier among senior decision makers in digital marketing agencies, 68% viewed conversion rates as either extremely or very important when optimizing online display campaigns focused on brand awareness, compared with 59% who cited brand engagement.
Read more: http://www.mediapost.com/publications/article/169892/importance-of-optimizing-and-measuring-online-camp.html#reply#ixzz1pH67TRWB

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MediaPost Publications Over-The-Top, TV Everywhere Threaten Movie Theaters 03/15/2012

MediaPost Publications Over-The-Top, TV Everywhere Threaten Movie Theaters 03/15/2012 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Over-The-Top, TV Everywhere Threaten Movie Theaters - 03/15/2012...

 

IMAX, the movie distribution company with 3D projection and other cool technology, is set to launch a marketing campaign with an “IMAX is Believing” tag. The thrust is IMAX viewing is more immersive, more a “first-person experience, than a third-person” one, said CEO Rich Gelfond.

If you want to see an otherworldly character, go standard. “If you want to go to a movie and become a superhero or get in a fight, then you go to IMAX,” Gelfond said.

The coming campaign, mostly online, is an outgrowth of a test conducted with the latest “Mission Impossible” film last year. IMAX spent about $1 million and took over the YouTube home page, collecting 16 million impressions and giving it a lift in the social-media sphere.

 

Read more: http://www.mediapost.com/publications/article/170275/over-the-top-tv-everywhere-threaten-movie-theater.html#ixzz1pE11n6Gf

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MediaPost Publications The Year Of Episodic Web Content? 03/14/2012

MediaPost Publications The Year Of Episodic Web Content? 03/14/2012 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
The Year Of Episodic Web Content?- 03/14/2012...

 

“2012 is the year of Web-based, episodic video content.”

That’s been the buzz for who knows how long now. We’ve all heard it, and for the most part, we’ve all pretty much accepted it as true. But are we even really sure we know what that means?

People love to talk in generalities, because it’s safe. But generalities don’t allow us to plan, or to analyze data in a meaningful way. So before would-be script writers start to head out to Starbucks with their laptops, and before VCs start opening up their checkbooks to the next creative genius with a great idea for a show, we should try a come to a more detailed understanding of what the future potentially holds in terms of content.

 

Read more: http://www.mediapost.com/publications/article/170150/the-year-of-episodic-web-content.html?edition=44618#ixzz1pDrtyi9f

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Campaign Trains Viewers for ‘TV Everywhere’

Campaign Trains Viewers for ‘TV Everywhere’ | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
A new advertising campaign by Turner Broadcasting calls for episodes of television shows to be streamed online free, but only for cable subscribers.
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MediaPost Publications TV Everywhere a Road to Nowhere? 03/15/2012

MediaPost Publications TV Everywhere a Road to Nowhere? 03/15/2012 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
TV Everywhere a Road to Nowhere?- 03/15/2012...

 

The new Amazon-Discovery streaming video pact alone isn’t enough to send TV Everywhere into oblivion.

But are we getting closer to TV Nowhere land instead?

Look, I’m a fan of TV Everywhere, TV Anywhere, Capitalism and whatnot. I’d love to see cablers sling their programming around to various devices wherever consumers might be.

But TV Everywhere isn’t happening with any alacrity. The service was first announced nearly three years ago, and while there have been some rollouts, rights issues continue to bedevil the industry.

 

Read more: http://www.mediapost.com/publications/article/170200/tv-everywhere-a-road-to-nowhere.html?edition=44618#ixzz1pDl8RY8L

 

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