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Monetizing The TV Everywhere (TVe) Experience
Reporting on the Transmedia Brandcasting (Tm2b) industry.
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How To Change From A Social Media User Into A Social Media Leader

How To Change From A Social Media User Into A Social Media Leader | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

I created and then abandoned a Twitter account many months ago. I had virtually zero reputation outside of Twitter when I started. And it wasn’t an account that became popular by following everyone back or using other tricks. On the abandoned account, all tweets were removed except one, which said:

 

Do not follow this account, follow this other account instead.

 

However, nearly 100,000 people followed the old account in the coming months (though many figured out their error eventually, and switched to the new one). That’s the power of a leader’s reputation in social media. Reputation can bring people to you even after you have left...


Via Martin Gysler
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WCNTV Commentary on Mark Cuban's Views on Corporations & Taxes « blog maverick | Occupy Transmedia Daily

WCNTV Commentary on Mark Cuban's Views on Corporations & Taxes « blog maverick | Occupy Transmedia Daily | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
  WCNTV Commentary: Mark Cuban; Do the words DEAD ON BALLS ACCURATE Mean anything to you. Mark spent the last 30 years perfecting and learning from you and others.
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WSJ: Sony Gunning for Cable-TV with IPTV

WSJ: Sony Gunning for Cable-TV with IPTV | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

WCNTV Commentary: This is major.  Sony has one of the most incredible content libraries on the planet. Content is King and IPTV is the New Kingdom of Choice.  Monetizing the Customer Experience however requires a new revenue model that WCNTV is launching under the Transmedia Brandcasting Think Tank operated for the last 10 years by Chairman & CEO Jay O'Conner. 

 

 

After Sony CEO Sir Howard Stringe announced last week that the electronics giant was going to build "a different kind of TV set," it's not that big of a surprise that the companies working on something.

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Of Stories & Worlds: What the Transmedia movement has to teach ... (and to learn)

Of Stories & Worlds: What the Transmedia movement has to teach ... (and to learn) | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

"If nothing else, last week's Story World Conference in San Francisco affirmed the reality of a new creative movement devoted to transmedia storytelling."


Via Simon Staffans
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Simon Staffans: Transmedia audiences are co-creators, not just spectators

Simon Staffans: Transmedia audiences are co-creators, not just spectators | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

The Age of Broadcasting is slowly coming to and end. In its place, we are entering the Age of Communal Storytelling paired with Instant Feedback” – Jeff Gomez, SWC11


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Customer Journeys: An Introduction | Customer Experience Academy

Customer Journeys: An Introduction | Customer Experience Academy | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
A definition of Customer Journeys Customer Journeys are an essential concept in the domain of customer experience management.
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–Black In America - CNN.com Blogs NewMe Accelerator participants: Who they are and what they create

–Black In America - CNN.com Blogs NewMe Accelerator participants: Who they are and what they create | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Editor's note:  The NewMe Accelerator brought together eight black entrepreneurs for a two-month immersion in tech startup culture -- a culture dominated by young males, mostly white and Asian. These six entrepreneurs participated in the accelerator.
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WCN Transmedia Group Fashion Showcase: “Jimmy Choo” The Choice of British Royals

WCN Transmedia Group Fashion Showcase: “Jimmy Choo” The Choice of British Royals | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
On the day of the Royal Wedding the one shoe mentioned more than any other has been Jimmy Choo.  Today must be a great day for Professor Choo and the Jimmy Choo Brand.
 Jimmy Choo
From Wikipedi...
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..::Black PR Wire, Inc. - Press Releases

(BPRW) NABJ Seeks Entries for 2012 'Salute to Excellence' Awards

- Competition Recognizes Exemplary Coverage Affecting the Black Community Worldwide During 2011 -

 

(BLACK PR WIRE)--WASHINGTON--(BUSINESS WIRE)--The National Association of Black Journalists (NABJ) has put out a "Call For Entries," seeking nominations for its annual national media award competition, the 2012 NABJ Salute to Excellence Awards.

 

The competition recognizes exemplary coverage of people or issues surrounding the African Diaspora and is open to all professional print, photo, television, and online journalists, as well as public relations, marketing, and advertising professionals. Work must be originally broadcast or published between January 1, 2011 and December 31, 2011. All entries must be received by January 9, 2012.

 

"NABJ recognizes journalism that best covered the black experience or discussed global issues which impacted the black community during 2011, and this past year was a strong one for news of concern to Black people nationally and across the world," said NABJ President Gregory Lee, Senior Sports Editor of the Boston Globe. "From the continued economic crisis to the execution of death row inmate Troy Davis, and the revolutions across Africa, I'm expecting a record number of entries."

A committee of accomplished NABJ members nationwide will select the winning entries.

 

Finalists in 69 categories are selected in the spring, and winners will be announced at the Salute to Excellence Awards Gala, Saturday, June 23, 2012 at the NABJ Convention & Career Fair, held in New Orleans, LA, June 20-24, 2012.

 

The entry fee per submission is $75 for members and $100 for non-members. The entry fee must accompany each submission. Log onto www.nabj.org to complete an entry form.

In addition to the Salute to Excellence Awards, NABJ is also accepting nominations for its 2012 Special Honors and Hall of Fame, NABJ's most coveted awards honoring the groundbreaking accomplishments of black journalists. Nominations for these honors are free of charge. Additional information can be found here.

 

For questions regarding the NABJ Salute to Excellence Awards competition and gala, contact NABJ's Program Manager, Irving Washington at iwashington@nabj.org.

 

An advocacy group established in 1975 in Washington, D.C., NABJ is the largest organization of journalists of color in the nation, and provides educational, career development and support to black journalists worldwide.

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Former heavyweight champ Frazier dead at 67

He beat Muhammad Ali in the Fight of the Century, battled him nearly to the death in the Thrilla in Manila. Then Joe Frazier spent the rest of his life trying to fight his way out of Ali's shadow.
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The Customer Advantage Review – Is It A Good Business Opportunity?

The Customer Advantage Review – Is It A Good Business Opportunity? | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Over the last couple of months, I've been getting a ton of messages about The Customer Advantage from distributors promoting the program. 

 

WCNTV Response:

 

Mike, I am a Transmedia Brandcasting Catalyst who also evaluate opportunities. I am advocating The Customer Advantage because it does what Groupon should be doing but haven’t. The Ultimate Customer Experience is being able to pay your bills. I have attached a invitation for all those who would like to sign up for FREE and if additional opportunities would be of interest see my blog. The WCN Transmedia Brandcasting WordPress Blog. There you will find the Social Dish and Triniti Communications which also Share Revenue with Customers. http://wcntransmedia.wordpress.com/about/

Will be following you from now on. http://transmedia.thecustomeradvantage.com/

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MediaPost Publications Conditional Positioning Vs. Absolute Positioning 11/07/2011

MediaPost Publications Conditional Positioning Vs. Absolute Positioning 11/07/2011 | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Conditional Positioning Vs.Absolute Positioning - 11/07/2011...
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7 Ways to Create a Memorable Customer Experience With Social Media

7 Ways to Create a Memorable Customer Experience With Social Media | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Companies are often uneasy about social media because it gives consumers a public platform for complaints. But there can be huge benefits. Here's how you can dive in. (Interesting!
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Twitter / Ferriston: Final stage of IPTV commis ...

Final stage of IPTV commissioning begins. Sharm Hotel Madina, meters from mosque, to have Blusens IPTV within hours... http://t.co/8ukH87TL
Nov 17 via Twitter for iPhoneFavoriteRetweetReply

Final stage of IPTV commissioning begins. Sharm Hotel Madina, meters from mosque, to have Blusens IPTV within hours... http://t.co/8ukH87TL (Final stage of IPTV commissioning begins.
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TV Ads' New Digital Role - Shiv Singh - Harvard Business Review

TV Ads' New Digital Role - Shiv Singh - Harvard Business Review | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

WCNTV Commentary:  This is a great article making for the introduction of Transmedia Brandcasting to provide instant merchandising for Advertisers and a Invitation into the Transmedia Relationship between the Artist and the Fan. 

 

Viewers are tired of subsidizing 30 Second commercials and reruns.  Its time for IPTV and the Love It, Click it & Buy it Technologies that will faciliate global merchandising from streaming video. Remember you heard it here first.  Jay O'Conner Chairman & CEO WCNTV

 

 

Television advertising has undergone significant changes in the last 30 years. However, it is arguably on the verge of its greatest changes ever. From where I sit as the Global Head of Digital at PepsiCo Beverages, charged with navigating our brand's foray into the digital world, I see three big changes:

 

--The value we put on an advertisement will change as we seek to account for engagement metrics in the pricing.

--The narrative arch will change as we think of the advertisement as a trailer versus the whole story.

--Location-aware technologies will force a greater degree of engagement on a format that had historically been passive, impersonal and certainly without any extensions.

 

When you look at the statistics, the reasons are obvious. According to a recent study, 60% of television viewers also look at their mobile phones while watching TV shows. 33% have their laptops open in front of them and most interestingly, iPad owners spend the most time in front of the TV with their tablet than any other activity. It makes sense for TV advertisements to be thought of as an element in a broader narrative arch for the brand - a narrative arch that allows the brand to tell a more complete and a more interactive story. But what are the implications for marketers today? I see six key changes.

 

1. In the future, no television advertisement will be just self-contained narratives designed to entertain, inform, educate or remind consumers about products. Their role isn't going to be about building brand recall, favorability and awareness in that moment alone. They will be trailers into deeper branded digital experiences. When TV ads become teasers for digital experiences, the ROI on the investment will improve significantly as the digital experience will stretch out the brand experiences beyond the 30 second clip. The ROI won't be measured by the impact that the TV ad has when it's aired but also by its residual influence on engagement in other mediums in the weeks that follow the airing. We saw a good example of this with the Pepsi Sound Off platform that was launched to fuel conversations around the X-Factor TV show.

 

2. Fewer and fewer advertisers will start their strategic marketing planning with a television advertisement in mind. Instead, they'll step back and begin with an engagement strategy that gets operationalized through a series of creative ideas that then get routed through different channels. We saw this with the most successful Super Bowl ads like the Volkswagen ad, which was launched online the preceding week, and the Mercedes advertising, which was driven by their Tweetrace engagement program. We've also seen it with Best Buy's Twelpforce where TV was used to promote the powerful and award-winning digital engagement program.

 

3. Location-based digital experiences will be the new driver of television advertising. Back in July, Pepsi ran television advertising that was all about celebrating that summertime is Pepsi time. The ads ended with a call-to-action encouraging people to check-in at summer locations like beaches and amusement parks for exclusive content and to get the Pepsi Summer Time Badge on FourSquare. The badge became FourSquare's most popular brand badge ever and the tight TV, web and mobile integration drove its popularity. As marketers look to get stronger ROI from their TV investments, location-based programs linked to the TV advertisement will come to the forefront. These will matter as they can track the user all the way to the store shelf.

 

4. Media planning will change, as social signals will heavily influence media-planning decisions. With technologies from companies like Blue Fin and Networked Insights, I now know which TV shows (and which Pepsi ads) triggered the most social engagement online. I also know which TV shows were most engaging for Pepsi consumers specifically. You can bet that information will heavily influence planning decisions in the future. In fact, I'll go so far as to say that in the future the metric GRP (which stands for Gross Rating Points and which accounts for reach and frequency) will look something like a "GRPE" with the "E" meaning "engagement." capturing how social a particular TV show is. As advertisers, we will place a premium on shows that have a high "E" component.

 

5. Being ready for digital participation in real-time becomes the new imperative for marketers. They'll need to structure around that. Whether it's the Super Bowl or the VMAs, as marketers run television advertising, they need to be ready for the real-time response and the real-time marketing opportunities for deeper digital engagement. When Beyonce showed her pregnancy during the MTV VMA's, that was a real-time moment. It lit up the web with conversation and savvy brands jumped on the buzz to promote related products and services. This will soon become common for all marketers.

 

6. Reflecting digital culture through television will become a priority for brands. Increasingly, consumers care most about items like what's trending in pop culture, what's about to become really important, and what music, entertainment, sports or celebrities they need to care about. All this typically breaks online today. Reflecting that and sharing it with wider audiences in ways that correlate to the brand's objective, is going to become a new role for TV advertising. It's going to give street credibility to the brands. It's going to start with those 15-second spots but soon all advertising will cover this.

 

These are indeed exciting times and not just for the networks that try to brandish their digital credibility, but also for savvy marketers who suddenly are discovering that the world doesn't start or end in a 30 second spot. The TV spot has become the trailer for something bigger, broader and more interactive.
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12 Ways to Become a Recognized Expert | Entrepreneur.com

12 Ways to Become a Recognized Expert | Entrepreneur.com | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Getting quoted, giving speeches and writing articles are great ways to market your business.
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The magic of transmedia storytelling « Creative Supernova

The magic of transmedia storytelling « Creative Supernova | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

Transmedia marketing is a creative and innovative approach to the way brands reach out to their loyal community of followers.

In essence, it’s the ability to have a number of conversations using a range of different platforms. A key example that a lot of agencies have adopted in recent years is using transmedia marketing for new films that have been released to the public.


Via Simon Staffans
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How To Make It In America: The Friction

How To Make It In America: The Friction | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
You're watching a new episode of How To Make It In America on HBO. The uncertain future of CRISP is a touchy subject for Ben and Cam. Thanks for watching! Share this one proudly. It's from our friends at HBO.
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Logitech drops Google TV

Logitech drops Google TV | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Logitech Chief Executive Guerrino De Luca says his company's dance with Google TV was a \"big mistake\" and says it will stop producing the set top (Logitech drops Google TV, leaving Apple TV as dominant player
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Entrepreneurs Tre Baker and Lawrence Watkins, Ujamaa Deals - Black Enterprise

Entrepreneurs Tre Baker and Lawrence Watkins, Ujamaa Deals - Black Enterprise | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
For Ujamaa Deals' founders, focusing on African-American business is the key to black economic empowerment...

 

WCNTV STATEMENT OF SUPPORT:  This is a huge opportunity to create Transmedia Revenue Share Communities.  Congratulations to Tre Baker and Lawrence Watkins for creating this site and niche market leading to helping Franchise the 1.1 Trillion in African America Buying Power.

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Morgan Freeman to receive DeMille Award - Entertainment News, Golden Globes, Media - Variety

Morgan Freeman to receive DeMille Award - Entertainment News, Golden Globes, Media - Variety | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Actor honored at Golden Globes on Jan.15...
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Who is the Transmedia Producer | mayazuckerman.com Blog

Who is the Transmedia Producer | mayazuckerman.com Blog | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

Excerpt:

 

For me – the aunt – The transmedia producer called forth. I have worked on the many armed goddess for a while now – and last week it came together – in this card I created below:

 

The many armed goddess holds many things and controls many platforms – but she is at peace with working with all.

 

I think the role of the intentional Transmedia Producer (or Transmedia synthesizer) is for a person who finds themselves at ease juggling many disciplines, ideas and projects.

For the past few years I have been priming myself for such a job – visual effects, editing, producing, running a youtube channel, learning all about social media, transmedia, business, personal development, interpersonal communication, organizational behavior, event organizing and much more.

 

I AM READY – BRING IT ON!

Twitter Facebook

 

Comments to “Who is the Transmedia Producer”

 

Jay O'Conner says:


November 8, 2011 at 3:13 pm

Great Article and spot on. So Glad you are a connection as I specialize in Transmedia Brandcasting I guess I am the Transmedia Dutch Uncle. Monetizing Transmedia Productions is my total focus. We are getting close to a very major viral push on the term, the industry and the process for getting more content into the market not less. Thanks for a great article.

 

Jay

 

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Twitter Looks to TV, Media Partnerships for Growth

Twitter Looks to TV, Media Partnerships for Growth | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Twitter is becoming a big star on TV--and now the online-messaging service wants to shine even brighter.
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20 TV Shows With the Most Social Media Buzz This Week [CHART]

20 TV Shows With the Most Social Media Buzz This Week [CHART] | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
Which TV shows generate the most buzz on social networks? Find out each week from our new chart.
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TechCrunch | Why Big Media Is Going Nuclear Against The DMCA

TechCrunch | Why Big Media Is Going Nuclear Against The DMCA | Monetizing The TV Everywhere (TVe) Experience | Scoop.it
When Congress updated copyright laws and passed the Digital Millennium Copyright Act (DMCA) in 1998, it ushered an era of investment, innovation and job creation.  In the decade since, companies like Google, YouTube and Twitter have emerged thanks...
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