Monetizing The TV Everywhere (TVe) Experience
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Reporting on the Transmedia Brandcasting (Tm2b) industry.
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@WCNTV predicts Tubemogul to be a major force in Video Content Monetization. Download the TubeMogul Video Ad Playbook and be in the know. IE & Chrome users click White Space for URL access

@WCNTV predicts TubeMogul to be a major force in Video Content Monetization.  Download the TubeMogul Video Ad Playbook and be in the know.

 

Jay O'Conner CEO WCNTV

 

TubeMogul is the only video marketing company built for branding. By integrating real-time media buying, ad serving, targeting, optimization and brand measurement into its PlayTime platform, TubeMogul simplifies the delivery of video ads and maximizes the impact of every dollar spend by brand marketers. Over half of the Fortune 500 use TubeMogul to simplify the delivery of video ads in any format, optimize the impact of their brand message and maximize the effect of every dollar they spend.


Founded in 2006, TubeMogul is based in Emeryville, CA with offices in New York, London, Chicago, Los Angeles, Toronto
and Sydney.

 

Download the Report: 

http://www.tubemogul.com/marketing/TubeMogul_Video_Ad_Playbook_Jan2012.pdf

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Rescooped by WCN Transmedia Brandcasting Report from SOCIAL MEDIA, what we think about!
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How To Change From A Social Media User Into A Social Media Leader

How To Change From A Social Media User Into A Social Media Leader | Monetizing The TV Everywhere (TVe) Experience | Scoop.it

I created and then abandoned a Twitter account many months ago. I had virtually zero reputation outside of Twitter when I started. And it wasn’t an account that became popular by following everyone back or using other tricks. On the abandoned account, all tweets were removed except one, which said:

 

Do not follow this account, follow this other account instead.

 

However, nearly 100,000 people followed the old account in the coming months (though many figured out their error eventually, and switched to the new one). That’s the power of a leader’s reputation in social media. Reputation can bring people to you even after you have left...


Via Martin Gysler
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