Monetizing Digital Commerce
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Monetizing Digital Commerce
The issues and challenges facing digital marketers as they monetize their well-crafted campaigns
Curated by Allen Weiner
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Firm reports 27% of traffic comes from a mobile device

Firm reports 27% of traffic comes from a mobile device | Monetizing Digital Commerce | Scoop.it
New data released by IBM shows that mobile traffic to e-commerce sites now represents an average of 26.5% of all site traffic (up from 15.8% in 2011) and (Great article on mobile devices within e-commerce http://t.co/nTsnaper...
Allen Weiner's insight:

Interesting research 

I suggest you check out research from Gartner's Mike McGuire: http://blogs.gartner.com/mike_mcguire/2012/10/19/mobile-marketing-by-the-numbers-too-big-to-ignore/


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How Amazon And Google Are Driving E-Commerce

How Amazon And Google Are Driving E-Commerce | Monetizing Digital Commerce | Scoop.it
Most consumers begin the purchasing process with online or mobile research on comparison shopping sites such as Amazon and Google.
Allen Weiner's insight:

Wow, isn't this cool?

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Three Global e-Commerce Trends for 2013 - Business 2 Community

Three Global e-Commerce Trends for 2013 - Business 2 Community | Monetizing Digital Commerce | Scoop.it
Three Global e-Commerce Trends for 2013Business 2 CommunityThis past year, we learned that in the digital era, e-commerce moves as quickly as the latest technology will allow.
Allen Weiner's insight:

I especially like #s 2 and 3. Re content and marketing, see my previous post on this topic and the role it will play in 2013. 

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Get the Money! 2 Ways to Simplify Your E-Commerce - ClickZ

ClickZGet the Money! 2 Ways to Simplify Your E-CommerceClickZThe first thing e-commerce websites can do to make checkouts faster is to allow customers to complete their purchases without having to register or create an account.
Allen Weiner's insight:

Seems like a no brainer, but clearly posting shipping and returns guideliness makes the difference between satisfied and unsatisfied customers. 

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