Have you ever recommended an app to a friend? How about an iBook? Last month, while on a field trip for my child’s class, I was talking to another parent about the many great possibilites for iBooks Author. In the process, she wanted to download something I recommended right then, onto her iPhone. However, we both soon discovered, while looking at her device, that she didn’t have iBooks installed. And she couldn’t install it until she got on a wifi network, since the app is over 30MB.

 

Before this, I knew that iBooks was an app I had to download onto my iPad, but I hadn’t really thought about how this simple fact might be creating a significant barrier to consumer adoption of iBooks. Why would Apple do this? I assume a decision this big wasn’t by chance. Consider the apps that do come pre-installed on every new iPad ...


Via Carisa Kluver