Tech-savvy younger Americans are more likely than older adults to have read printed books in the past year, are more likely to appreciate reading in libraries, and are just as strong supporters of traditional library services as older adults, a new...
- Tablet users watch videos when they’re relaxing thus lesser distraction and longer time. Hence, better ad recall. - 65% spend over an hour per day watching videos - Consumers multitask less when using tablets when compared to others devices - Tablets are usually used for “me-time” - After eating, smartphone is the #2 distraction to a tablet user
"There's a new source to stream movies and other digital content, and it's not a tech company with tens of thousands of titles. It's something more familiar, and might even be just down the street: the public library..."
Why not keep paper and evolve screen-based reading into something else entirely? Screens obviously offer readers experiences that paper cannot. Scrolling may not be the ideal way to navigate a text as long and dense as Moby Dick, but the New York Times, Washington Post, ESPN and other media outlets have created beautiful, highly visual articles that depend entirely on scrolling and could not appear in print in the same way.
When you throw a rock into a pond, the ripples go outward in a circle. They expand at the same rate in all directions, until the wake hits something that alters the geometry.
Now, imagine that a child turning on a screen-media device is that stone plopping into the water, and the effects or outcomes of that act are the emanating waves. Here, the pattern is crazily fractured—going out at different speeds, changing directions, overlapping itself, bouncing off some unseen force.
This was the image that formed in my mind during the New America Foundation’s research roundtable: “Digital Media and Early Learning: What We Know and What We Need to Learn,” on October 15th.
This past week brought lots of questions my way, asking for a definition that distinguishes between an “eBook” and “book app”. The flood of interest may have been partly in response to the announcement from Random House, stating that they are bringing Dr. Seuss to ebooks for the first time. Articles with titles like Dr. Seuss Makes His Digital Debut, left many of my readers scratching their heads.
Several people asked me how this was possible, when all of the Dr. Seuss titles are already available from Oceanhouse Media. Maybe those are book apps and not ‘ebooks’ but they are certainly digital. As a result, I found myself explaining digital book rights, variations in format & OS, as well as device segmentation and other topics that were guaranteed to confuse and bore my readers to tears. In the end, the announcement from this major publisher seemed hollow at best and misleading at worst.