Modern Literacy
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Modern Literacy
Literacy 2.0 - Tools, tips, news, and behind-the-scense stuff to help readers of all ages & stages.
Curated by Terry Doherty
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Rescooped by Terry Doherty from Transmedia: Storytelling for the Digital Age
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"I" Is For Innovation: Sesame Street's Secrets For Staying Relevant

"I" Is For Innovation: Sesame Street's Secrets For Staying Relevant | Modern Literacy | Scoop.it

Via The Digital Rocking Chair
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The Digital Rocking Chair's curator insight, September 16, 2014 7:58 PM


Elizabeth Segran:  "For generations of viewers, Sesame Street is a portal to a simpler, more innocent time in their lives. This creates something of a quandary for the show’s producers: how do you keep evolving a show so it doesn’t get stale without offending its devoted fans?"

David Collet's curator insight, September 17, 2014 7:19 PM

This one I have to rescoop. I am too old to have benefited from Sesame Street but that doesn't my life was not affected by it. This is technology used at its best and most effective. The message delivered has always been universal. And it has remained true to its original format. There is no mention of the creator of the series in this piece and I think that is a mistake. Sesame Street was done by a creative genius on a par with Steve Jobs.

 

 

There are lessons in this success for young entrepreneurs if only you look.

Rescooped by Terry Doherty from Transmedia: Storytelling for the Digital Age
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Video Games and Storytelling


Via The Digital Rocking Chair
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Mariana Soffer's comment, July 23, 2012 6:21 AM
thanks
Rescooped by Terry Doherty from Internet Marketing Strategy 2.0
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Create Great Video Stories with the New Google Story Builder

Create Great Video Stories with the New Google Story Builder | Modern Literacy | Scoop.it
Collaboration has gone Google. Create a story and then share your video.

Via Robin Good
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Lino's curator insight, July 12, 2013 4:13 AM

Es una aplicación potente y muy fácil de usar que nos permite crear clips de vídeo reproduciendo una historia  con frases de texto que hayamos ideado entre dos o más personajes.

 

El video final se puede compartir directamente en Google+ o como un enlace para cualquier sitio que deseemos (por desgracia, no se muestra una vista previa o miniatura cuando se trata de compartir vídeo creado con StoryBuilder en Facebook).

 

Una gran herramienta.

 

De uso libre. (No tenemos que registrarte o iniciar sesión para acceder a ella).

 

Pruébalo: http://docsstorybuilder.appspot.com/

Richard Evans's curator insight, July 17, 2013 5:20 AM

Stories are a power communication strategy. 

N Kaspar's curator insight, August 11, 2013 6:08 AM

A tool to use for digital story telling.