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UC Berkeley Study: The Advantages of Being First

UC Berkeley Study: The Advantages of Being First | Mom Psych | Scoop.it

How people make choices depends on many factors, but a new study finds people consistently prefer the options that come first: first in line, first college to offer acceptance, first salad on the menu -- first is considered best.


The study found that especially in circumstances under which decisions must be made quickly or without much deliberation, preferences are unconsciously and immediately guided to those options presented first. While there are sometimes rational reasons to prefer firsts, e.g. the first resume is designated on the top of the pile because that person wanted the job the most, Carney says the "first is best" effect suggests that firsts are preferred even when completely unwarranted and irrational.

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» Limiting Choices Can Lead to Bad Decisions - Psych Central News

» Limiting Choices Can Lead to Bad Decisions - Psych Central News | Mom Psych | Scoop.it
When faced with making a complicated decision, our automatic instinct is to limit — or prune — choices that might have a negative consequence.
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