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The 15 top logo and branding design trends for 2012

The 15 top logo and branding design trends for 2012 | mojo 3 | Scoop.it
Picking out the latest trends in branding, identity and logo design in 2012.

 

Logo design and branding trends are all around us - and whether you work as an identity designer or are just interested in the intricacies of branding design, we've trawled the web and blogs to bring you the latest trends in logo and branding design.

 

Notable sources are Bill Gardner's excellent Logo Lounge and its 2012 trend report, which includes many excellent insights – and is pretty much the authority on logo design trends) and Franklin Till's trend report for Computer Arts Collection.

 

The 15 top logo and branding design trends for 2012


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Data Visualization - The New Art Of Understanding

Data Visualization - The New Art Of Understanding | mojo 3 | Scoop.it

As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a not-so-apparent shift will take place in the background where the traditional ‘analyst’ role slowly morphs to give way to a new breed — the storytellers — who will be more strategic and consultative in nature and not data-waiters, statisticians or always comfortable with extreme analytics.

Visualization, as we know it, is starting to spread through individual contributors and niche companies forging the path. A lot of these individuals are learning as they go and using available tools and technologies, but invariably data access and computing capabilities to specific information are limitations that still require heavy investments.

As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a not-so-apparent shift will take place in the background where the traditional ‘analyst‘ role slowly morphs to give way to a new breed — the storytellers — who will be more strategic and consultative in nature and not data-waiters, statisticians or always comfortable with extreme analytics, but can create, interact, discover and explain relationships in the information and become the go-to people leadership looks for to understand and make quick decisions for their business through data...


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Visualization Trends from the Inaugural 'Information is Beautiful' Awards

Visualization Trends from the Inaugural 'Information is Beautiful' Awards | mojo 3 | Scoop.it
David McCandless, founder of popular data visualization website Information is Beautiful, has decided to divvy out a $30,000 cash money dollar pot to the winners of the inaugural Information is Beautiful awards.

The awards provide a great idea of how the world of visualization is evolving. Writes McCandless: “…with much toil and heartache, we managed to boil down each of the six categories to a shortlist of the best, most representative, most emblematic and most excellent work.”

 

The categories are:

-Data visualization – A singular visualisation of data or information.
-Infographic – Using multiple data visualisations in service to a theme or story
-Interactive visualization – Any viz where you can dynamically filter or explore the data.
-Data journalism – A combination of text and visualizations in a journalistic format.
-Motion infographic – Moving and animated visualizations along a theme or story.
-Tool or website – Online tools & apps to aid datavizzing.

 

Visit the complete article for more about these categories, as well as links to the shortlisted projects and visualizations...


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