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Storytelling on the Contact Page of a Company Website? | Lou Hoffman

Storytelling on the Contact Page of a Company Website? | Lou Hoffman | mojo 3 | Scoop.it

...If you bring qualified traffic (prospects, job candidates, etc.) to your site and they like what they see, they want to know how to contact you. Yet, few companies capitalize on this real estate to tell their story and continue fortifying the brand.

 

You do have to be conscious of making it easy for the user. If someone clicks for the contact page, you don’t want the experience to turn into a “Where’s Waldo?” episode.

 

Still, there are simple ways to balance contact information with applying storytelling techniques to the page.

 

You can see how we approach this on our own contact page below....

 

[A smart, simple way to add value to your content page with some creative storytelling. ~ Jeff]


Via Jeff Domansky
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Brand Storytelling: Words & Design Essential | Content Marketing Institute

Brand Storytelling: Words & Design Essential | Content Marketing Institute | mojo 3 | Scoop.it
While great design might lure someone in, it’s not enough to sustain a real relationship. Find out why brand storytelling is essential for content success.

 

As important as a captivating design is to your content marketing, stories (and the words that tell them) are what make people decide if they like you, if you understand their needs, and if they want to do business with you. Brand storytelling can’t be done with visuals alone.

While great design might lure someone in, it’s not enough to sustain a real relationship. People communicate through conversation, and the words are essential to that dialogue.

 

Imagine if you were planning a wine tasting trip in Napa and you found beautiful pictures of vineyards but no descriptions of the types of wines they offer, or the notes or history of the grapes? What if you were searching for a new camera and just found visuals of cameras, with no information on features, and no product reviews? Words matter, and brands that tell their stories — not just show them — win....


Via Jeff Domansky
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How to Write a Good Case Study | BriteWeb

How to Write a Good Case Study | BriteWeb | mojo 3 | Scoop.it
The dreaded Case Study. They're the business equivalent of a trip to the dentist, essential for your business' growth, but painful to do.

 

...Just because you’re writing a business document doesn’t mean that it can’t read like a good story. One of our favorite books around the office lately is Peter Guber’s Tell to Win. Throughout the book he talks about the importance of telling Purposeful Stories, which he describes as the best way to connect with your audience and inspire them to respond.

 

One of the key components of a Purposeful Story is structure. For thousands of years, popular fables, novels, plays and movies have followed a three-act format that you can use to make your Case Studies interesting and engaging...


Via Jeff Domansky
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Data Visualization - The New Art Of Understanding

Data Visualization - The New Art Of Understanding | mojo 3 | Scoop.it

As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a not-so-apparent shift will take place in the background where the traditional ‘analyst’ role slowly morphs to give way to a new breed — the storytellers — who will be more strategic and consultative in nature and not data-waiters, statisticians or always comfortable with extreme analytics.

Visualization, as we know it, is starting to spread through individual contributors and niche companies forging the path. A lot of these individuals are learning as they go and using available tools and technologies, but invariably data access and computing capabilities to specific information are limitations that still require heavy investments.

As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a not-so-apparent shift will take place in the background where the traditional ‘analyst‘ role slowly morphs to give way to a new breed — the storytellers — who will be more strategic and consultative in nature and not data-waiters, statisticians or always comfortable with extreme analytics, but can create, interact, discover and explain relationships in the information and become the go-to people leadership looks for to understand and make quick decisions for their business through data...


Via Lauren Moss
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Visual Storytelling: A New Series from Column Five

Visual Storytelling: A New Series from Column Five | mojo 3 | Scoop.it
Visual thinking can be applied to anything. The way we think about things visually is a matter of perspective. And perspective is the source of all great storytelling.

With our new Visual Storytelling series, we use information design and data visualization to bring a new perspective to the stories of everyday life. Some pieces will be serious, some humorous, but the aim is to provide a new way of telling stories that we can all relate to...


Via Lauren Moss
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Why You Need to Tell Stories | Inc

Why You Need to Tell Stories | Inc | mojo 3 | Scoop.it
Using stories to describe your product helps employees, customers, and press understand how it works in the real world, not in a presentation deck.

 

...Recently, we acquired an amazing social media marketing company called Roost. I had to tell my company about it at an all-hands meeting. I started to put together the presentation a few weeks before, and the bullets read:

- Post to Facebook, Twitter, and LinkedIn from one place
- Engage back with followers from one place
- Cultivate content by industry.

 

Boooorinnnnngggg. I bored myself with this one--as in almost hit my head falling asleep at my laptop.

 

Instead, I decided I needed to develop a story. This is the picture I painted in their heads, instead of bullets...

 

[Nice reminder. Why marketing and PR need storytelling ~ Jeff]


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The Convergence of Information and Storytelling

The Convergence of Information and Storytelling | mojo 3 | Scoop.it

 Everyday our lives and businesses generate vast amounts of data and the rise of cloud computing and the internet has enabled us to store and retrieve this information easily. The challenge has always been to enable people to use data and to communicate simply. There are a few visionaries that have mastered the art of data visualisation like Edward Tufte and Stephen Few. The future depends on the blend of this fusion of information and storytelling.

 

[Photo credit: IvanWalsh.com]


Via Gregg Morris, Lauren Moss
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Pagina Uno's curator insight, March 26, 2013 2:26 AM

Il futuro sta nella fusione di informazione, grafica e narrazione di storie. Il futuro è da scrivere, oltre le consuete categorie.