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Hidden Harmony: Power of Reputation & Brand

Hidden Harmony: Power of Reputation & Brand | mojo 3 | Scoop.it
What happens when you combine corporate reputation and brand equity? A powerful “Hidden Harmony” that can result in exceptional business results.

 

According to a 2012 research study by the Council of Public Relations Firms and Harris Interactive, the outcome is a powerful “Hidden Harmony” that can result in exceptional business results....


Via Jeff Domansky
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25 Reasons Why You Should Have a Mobile Friendly Website | Business 2 Community

25 Reasons Why You Should Have a Mobile Friendly Website | Business 2 Community | mojo 3 | Scoop.it
Just because your regular website doesn’t have Flash on it, doesn’t mean it’s a mobile friendly Website.

 

A mobile Friendly website needs to be carefully planned to make sure that users viewing your site on a smaller screen or over 3G can get access to the important information that they need without compromising their user experience.


This may take a little investment, or some time spent redesigning things slightly and if that’s the case don’t be put off! Mobile usage has risen steadily over the last few years and now represents too large a chunk of the market to dismiss.


This isn’t just my opinion, here are 25 reasons why you should have a Mobile Friendly Website...


Via Jeff Domansky
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Big Risk, Big Reward: Felix Baumgartner and Red Bull Deserve All The Marketing Buzz They Get | Forbes

Big Risk, Big Reward: Felix Baumgartner and Red Bull Deserve All The Marketing Buzz They Get | Forbes | mojo 3 | Scoop.it

 

...In the apex of the age of consumerism, we’re just drowning in pitches to buy.

 

Then comes today, with Red Bull. Yeah, as one friend just said to me, “I thought it was just some stunt,” — and it was. But what a stunt. Jumping from a balloon in near-space to fall more than 23 miles while breaking the sound barrier, risking his life, setting records, Heroic Stuff! The Right Stuff! And all brought to you by Red Bull.

 

In this new age of attempted authenticity (just act natural! CEOs Tweeting! People Like my new product!) they just absolutely killed it by being absolutely, totally, truly, over-the-top authentic. They backed a guy in an insanely risky, old-school kind of venture that was elegantly simple in its principles (go higher than anyone else, jump, live) yet so hair-raisingly sophisticated in its execution (pressure suit, capsule, hours of countdown, etc.) that it grabbed the world’s attention and kept a good part of it on pins and needles for a week, and talking about their brand. Why’d we watch, why’d we care? ‘Cause it was, in the words of Van Morrisson circa 1971, really, really, really, real (Lord have mercy).

 

You can’t tell immediately how many views this live stream of the jump on their site pulled in, but over on the YouTube live stream, at the peak of coverage, there were 8 million concurrent viewers from around the world watching. The walkup videos in the months ahead of today pulled in more than 5 million views, and got shared, of course, like crazy. Red Bull hasn’t said what all this cost, and it couldn’t have been cheap, but it certainly would be in line with a couple minute spots on the Super Bowl....

 

[Good insight into Red Bull's marketing grand slam ~ Jeff]


Via Jeff Domansky
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Why You Need a Content Marketing Mission Statement

Why You Need a Content Marketing Mission Statement | mojo 3 | Scoop.it
You need a content marketing mission statement. Here are examples of companies who keep theirs front and center, so everyone knows why they do what they do.

 

In the dining room of our house, there is a mission statement on the wall. I refer to it often. So do my two boys, now ages nine and 11.

 

The mission statement is our family purpose. It’s what we strive to be today and into the future. I believe that mission statement has been crucial to our family’s success and happiness.

 

According to Wikipedia, a mission statement is a company’s reason for existence. It’s why the organization does what it does. Southwest Airlines’ mission statement has always been to democratize the travel experience. The mission statement for CVS is to be the easiest pharmacy retailer for customers to use. So, in simple terms, the mission statement must answer the question, “Why do we exist?“...


Via Jeff Domansky
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Marketing Trend - The Rise of the Social Website | b2bmarketing.net

Marketing Trend - The Rise of the Social Website | b2bmarketing.net | mojo 3 | Scoop.it

You might be asking 'what are the biggest marketing trends for 2013?' or 'how can I leverage the latest marketing initiatives to improve my business?' Well I think the biggest shift change in how we go to market will be all about the social website. And that doesn't mean adding a share or like button to your home page.

 

I honestly believe that within 3 years more consumers will be finding product information, reviews, news and information on your business through already established social networks than through company owned websites. The days of www.yourbusiness.com are limited. Imagine LinkedIn.com/yourbusiness, Facebook.com/yourbusiness or Pinterest.com/yourbusiness as 3 examples....

 

[Thoughtful reflection on the future of marketing through social media ~ Jeff]


Via Jeff Domansky
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Why Infographics Are Great for Marketing | Contently

Why Infographics Are Great for Marketing | Contently | mojo 3 | Scoop.it
The mind filters out 99 percent of information, but infographics tend to stick.

 

How meta: An infographic on infographics! 

 

Neo Mammalian Studios has produced this infographic on how they are great marketing tools for businesses.

 

It’s full of fascinating facts. For example, it states that on average, a person is exposed to the equivalent of 174 newspapers filled with information daily, and that “99 percent of all sensory information is filtered out by the brain almost immediately.”

 

Infographics, apparently, help information get into that one percent that sticks.

 

According to Neo Mammalian, in a little more than two years, infographic search volumes on Google have increased by over 800 percent, and “publishers who use infographics grow in traffic an average of 12 percent more than those who don’t.”...

 

[Check note this infographic on infographics. Seriously. ~ Jeff]


Via Jeff Domansky
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Why You Need to Tell Stories | Inc

Why You Need to Tell Stories | Inc | mojo 3 | Scoop.it
Using stories to describe your product helps employees, customers, and press understand how it works in the real world, not in a presentation deck.

 

...Recently, we acquired an amazing social media marketing company called Roost. I had to tell my company about it at an all-hands meeting. I started to put together the presentation a few weeks before, and the bullets read:

- Post to Facebook, Twitter, and LinkedIn from one place
- Engage back with followers from one place
- Cultivate content by industry.

 

Boooorinnnnngggg. I bored myself with this one--as in almost hit my head falling asleep at my laptop.

 

Instead, I decided I needed to develop a story. This is the picture I painted in their heads, instead of bullets...

 

[Nice reminder. Why marketing and PR need storytelling ~ Jeff]


Via Jeff Domansky
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Data Visualization - The New Art Of Understanding

Data Visualization - The New Art Of Understanding | mojo 3 | Scoop.it

As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a not-so-apparent shift will take place in the background where the traditional ‘analyst’ role slowly morphs to give way to a new breed — the storytellers — who will be more strategic and consultative in nature and not data-waiters, statisticians or always comfortable with extreme analytics.

Visualization, as we know it, is starting to spread through individual contributors and niche companies forging the path. A lot of these individuals are learning as they go and using available tools and technologies, but invariably data access and computing capabilities to specific information are limitations that still require heavy investments.

As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a not-so-apparent shift will take place in the background where the traditional ‘analyst‘ role slowly morphs to give way to a new breed — the storytellers — who will be more strategic and consultative in nature and not data-waiters, statisticians or always comfortable with extreme analytics, but can create, interact, discover and explain relationships in the information and become the go-to people leadership looks for to understand and make quick decisions for their business through data...


Via Lauren Moss
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