mojo 3
Follow
Find
629 views | +0 today
mojo 3
Curated by mojo3
Your new post is loading...
Your new post is loading...
Scooped by mojo3
Scoop.it!

Return on Investment Is Dead. Long Live Return on Emotion. - Forbes

Return on Investment Is Dead. Long Live Return on Emotion. - Forbes | mojo 3 | Scoop.it
Act 1 First, money was disconnected from economic and social reality. Euphoria, detached from common sense, swept over the financial markets. It was intoxicating: “We’ll take, take again and keep on taking….
more...
No comment yet.
Rescooped by mojo3 from visual data
Scoop.it!

Infographic Design: Finding a Guide

Infographic Design: Finding a Guide | mojo 3 | Scoop.it

The emphasis on infographics in content marketing is at an all-time high, and the idea of displaying information graphically to convey complex data is not new. Edward Tufte, the American statistician and noted pioneer in the field of data visualization, references in his book- The Visual Display of Quantitative Information- a diagram created in 1869 by Charles Joseph Minard which shows Napoleon’s march to Moscow in the War of 1812. Tufte considers this diagram as perhaps the best statistical graphic ever drawn, and it’s still in use as a teaching aide today.

With the flood of attention on infographics, it’s important for marketers to quickly adapt their content strategies. One of the most effective guides I’ve seen so far was published by Brafton. This guide does a great job of explaining the need for good design, ways to approach content and design, and most importantly to marketers, ways to measure effectiveness.
It takes strategic planning and great design to stand out among the other 592,999,999 infographics out there and these resources can help you...


Via Lauren Moss
more...
No comment yet.
Rescooped by mojo3 from Public Relations & Social Media Insight
Scoop.it!

Why You Need to Tell Stories | Inc

Why You Need to Tell Stories | Inc | mojo 3 | Scoop.it
Using stories to describe your product helps employees, customers, and press understand how it works in the real world, not in a presentation deck.

 

...Recently, we acquired an amazing social media marketing company called Roost. I had to tell my company about it at an all-hands meeting. I started to put together the presentation a few weeks before, and the bullets read:

- Post to Facebook, Twitter, and LinkedIn from one place
- Engage back with followers from one place
- Cultivate content by industry.

 

Boooorinnnnngggg. I bored myself with this one--as in almost hit my head falling asleep at my laptop.

 

Instead, I decided I needed to develop a story. This is the picture I painted in their heads, instead of bullets...

 

[Nice reminder. Why marketing and PR need storytelling ~ Jeff]


Via Jeff Domansky
more...
No comment yet.
Rescooped by mojo3 from Story and Narrative
Scoop.it!

The Content Paradox: Depth vs Brevity / Dragon vs Grasshopper

The Content Paradox: Depth vs Brevity / Dragon vs Grasshopper | mojo 3 | Scoop.it

We are the grasshopper. What does Master Po do when the grasshopper seeks deeper understanding? He shares stories. First a small fable that may be shared in a single phrase … “If a man dwells on the past, then he robs the present. But if a man ignores the past, he may rob the future.” Short, true, but challenging to apply in the real world. So as his student asks more in depth questions, Master Po offers a story. A story delivers context, deep meaning and narrative – in a simple package.


Via Gregg Morris
more...
No comment yet.
Rescooped by mojo3 from Public Relations & Social Media Insight
Scoop.it!

3 Obscure Skills You Need to Succeed in Social Media | Social Media Today

3 Obscure Skills You Need to Succeed in Social Media | Social Media Today | mojo 3 | Scoop.it

Social networks go in and out of style. Pinterest is all the rage this year. While Facebook stock is at an all-time low. And there's a new "must-use" tool that pops up every other week.

 

Fortunately, none of that really matters.

Because marketing's not about the tools or technology.

In fact, you don't even have to stay up with the news or "what's hot right now".
There are underlying principles you can use -- on any social network -- to get more fans, increase engagement and ultimately drive sales.
In fact, you can fit a lot of these principles into a single status update. See if you can spot them.

 

[I enjoyed this post and its refreshing reminder that it's NOT about the tools and the toys ~ Jeff]


Via Ivo Nový, Martin (Marty) Smith, Jeff Domansky
more...
Martin (Marty) Smith's comment, October 11, 2012 4:44 PM
Thanks For the Scoop on Ivo great find Jeff. Marty
Rescooped by mojo3 from branding
Scoop.it!

Social Media Infographic: Benefit of Followers, Fans and Likes for Brands

Social Media Infographic: Benefit of Followers, Fans and Likes for Brands | mojo 3 | Scoop.it
Learn the benefits of followers, fans and likes for brands in this social media infographic. Find out how purchasing decisions are influenced by a brans use of social media.

Via Torsten Flaegel
more...
No comment yet.
Rescooped by mojo3 from timms brand design
Scoop.it!

The Influence of Art and Design

The Influence of Art and Design | mojo 3 | Scoop.it
I was recently struck by the two Time Magazine covers dedicated to the upcoming Presidential elections. One featuring the Republican party and Mitt Romney and the follow up, a week later, covering ...

Via brandideas
more...
No comment yet.
Rescooped by mojo3 from Media_21
Scoop.it!

3 Reasons the Updated Google Trends Tool Will Benefit Journalists - 10,000 Words

3 Reasons the Updated Google Trends Tool Will Benefit Journalists - 10,000 Words | mojo 3 | Scoop.it

"Now we are merging Insights for Search into Google Trends, wrapping it all up in a clean new interface to give you a clearer view of what’s on the world’s mind. The new Google Trends now includes features from both products and makes it easier and more intuitive to dig into the data."
                                                          From Google’s blog post
 

Both Google Trends and Insights for Search have been useful tools in the industry for years, offering journalists a way to see popular search terms and compare keywords, respectively.

While each tool has separate and distinct functions, there are benefits to packaging them into one super tool.


Можете да посетите новия инструмент на Google тук:
http://www.google.com/trends/


Via Oggy Traeman
more...
No comment yet.
Rescooped by mojo3 from About Design
Scoop.it!

Fun Facts about Business Cards - Make your ideas Art

Fun Facts about Business Cards - Make your ideas Art | mojo 3 | Scoop.it
The fact is that business cards have been around since the Middle Ages and therefore have evolved somewhat over time! Continue on to discover a few little known facts about business cards from the middle ages to present day.

Via Spyros Thalassinos
more...
No comment yet.
Rescooped by mojo3 from Public Relations & Social Media Insight
Scoop.it!

Why You Need a Content Marketing Mission Statement

Why You Need a Content Marketing Mission Statement | mojo 3 | Scoop.it
You need a content marketing mission statement. Here are examples of companies who keep theirs front and center, so everyone knows why they do what they do.

 

In the dining room of our house, there is a mission statement on the wall. I refer to it often. So do my two boys, now ages nine and 11.

 

The mission statement is our family purpose. It’s what we strive to be today and into the future. I believe that mission statement has been crucial to our family’s success and happiness.

 

According to Wikipedia, a mission statement is a company’s reason for existence. It’s why the organization does what it does. Southwest Airlines’ mission statement has always been to democratize the travel experience. The mission statement for CVS is to be the easiest pharmacy retailer for customers to use. So, in simple terms, the mission statement must answer the question, “Why do we exist?“...


Via Jeff Domansky
more...
No comment yet.
Rescooped by mojo3 from Public Relations & Social Media Insight
Scoop.it!

The Beginners Guide To Social Media Marketing Strategy Development

The Beginners Guide To Social Media Marketing Strategy Development | mojo 3 | Scoop.it

Most businesses begin developing their social media marketing strategy the wrong way. Here’s what they’re doing wrong and how to do it the right way.


Via Helder Gonçalves, paulo oliveira, Fred Zimny, Barb Lack, Jeff Domansky
more...
No comment yet.
Rescooped by mojo3 from Social Media Content Curation
Scoop.it!

Curate Your Favorite Works Of Art From The Metropolitan With MyMet

Curate Your Favorite Works Of Art From The Metropolitan With MyMet | mojo 3 | Scoop.it

Robin Good: The Metropolitan Museum of Modern Art in New York offers a unique free feature to its registered users, allowing them to capture and collect their favorite artworks from the online MET exhibitions and save them into dedicated collections which can be shared with anyone online.

 

How to use MyMet:

1. Click the gold "MyMet" tab located in the top right-hand corner of every page on the site and either sign in or register to create an account.

2. Browse the collections and add your favorite works of art by clicking the "Add to MyMet" button on each individual object page.

3. Click the gold "MyMet" tab located in the top right-hand corner to view recently saved items; select "View all your items & recommendations here" to return to your "MyMet" page.

4. Create a set and name it "MyMet." Under Notes, complete the phrase, "My Met. My ___________." You may also add a description about what the Met means to you.

5. To add a saved object to your set, hover over it with your mouse and click "Add or remove this item from sets," and then save it to your "MyMet" set.

6. Share your set on Facebook or Twitter. On Facebook, tag The Metropolitan Museum of Art. On Twitter, include @metmuseum and #MyMet in your tweet.

7. You may also share your set via email.

 

The service is free to use.

 

 

Examples of user curated sets: http://www.metmuseum.org/mymet/whats-your-met/featured

 

More info: http://www.metmuseum.org/mymet/whats-your-met

 

Video intro: http://www.metmuseum.org/mymet/

 

Sign-up here: https://www.metmuseum.org/mymet/sign-up

 

 


Via Robin Good, Giuseppe Mauriello
more...
Rebekah Ellis's curator insight, June 12, 2013 9:20 AM

Use this to create a list of your favorite pieces from the MET!

Rescooped by mojo3 from visual data
Scoop.it!

Data Visualization - The New Art Of Understanding

Data Visualization - The New Art Of Understanding | mojo 3 | Scoop.it

As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a not-so-apparent shift will take place in the background where the traditional ‘analyst’ role slowly morphs to give way to a new breed — the storytellers — who will be more strategic and consultative in nature and not data-waiters, statisticians or always comfortable with extreme analytics.

Visualization, as we know it, is starting to spread through individual contributors and niche companies forging the path. A lot of these individuals are learning as they go and using available tools and technologies, but invariably data access and computing capabilities to specific information are limitations that still require heavy investments.

As people begin to experiment with the creation and interpretation of visualizations and including them in presentations, a not-so-apparent shift will take place in the background where the traditional ‘analyst‘ role slowly morphs to give way to a new breed — the storytellers — who will be more strategic and consultative in nature and not data-waiters, statisticians or always comfortable with extreme analytics, but can create, interact, discover and explain relationships in the information and become the go-to people leadership looks for to understand and make quick decisions for their business through data...


Via Lauren Moss
more...
No comment yet.
Rescooped by mojo3 from Public Relations & Social Media Insight
Scoop.it!

Big Risk, Big Reward: Felix Baumgartner and Red Bull Deserve All The Marketing Buzz They Get | Forbes

Big Risk, Big Reward: Felix Baumgartner and Red Bull Deserve All The Marketing Buzz They Get | Forbes | mojo 3 | Scoop.it

 

...In the apex of the age of consumerism, we’re just drowning in pitches to buy.

 

Then comes today, with Red Bull. Yeah, as one friend just said to me, “I thought it was just some stunt,” — and it was. But what a stunt. Jumping from a balloon in near-space to fall more than 23 miles while breaking the sound barrier, risking his life, setting records, Heroic Stuff! The Right Stuff! And all brought to you by Red Bull.

 

In this new age of attempted authenticity (just act natural! CEOs Tweeting! People Like my new product!) they just absolutely killed it by being absolutely, totally, truly, over-the-top authentic. They backed a guy in an insanely risky, old-school kind of venture that was elegantly simple in its principles (go higher than anyone else, jump, live) yet so hair-raisingly sophisticated in its execution (pressure suit, capsule, hours of countdown, etc.) that it grabbed the world’s attention and kept a good part of it on pins and needles for a week, and talking about their brand. Why’d we watch, why’d we care? ‘Cause it was, in the words of Van Morrisson circa 1971, really, really, really, real (Lord have mercy).

 

You can’t tell immediately how many views this live stream of the jump on their site pulled in, but over on the YouTube live stream, at the peak of coverage, there were 8 million concurrent viewers from around the world watching. The walkup videos in the months ahead of today pulled in more than 5 million views, and got shared, of course, like crazy. Red Bull hasn’t said what all this cost, and it couldn’t have been cheap, but it certainly would be in line with a couple minute spots on the Super Bowl....

 

[Good insight into Red Bull's marketing grand slam ~ Jeff]


Via Jeff Domansky
more...
No comment yet.
Rescooped by mojo3 from timms brand design
Scoop.it!

The Rise Of Visual Social Media

The Rise Of Visual Social Media | mojo 3 | Scoop.it
Social media sites like Facebook, Instagram, and Pinterest have ushered in visual marketing as the breakout trend for 2012.

Via brandideas
more...
No comment yet.
Rescooped by mojo3 from timms brand design
Scoop.it!

4 Steps To Building An Enduring Brand: Lessons From Hermes - Forbes

4 Steps To Building An Enduring Brand: Lessons From Hermes - Forbes | mojo 3 | Scoop.it
What makes a brand endure? When I consider this question, I immediately look to one of my favorites as an example: Hermes. Currently, this 175-year-old company is the world’s second most valuable luxury brand.

Via brandideas
more...
No comment yet.
Rescooped by mojo3 from Story and Narrative
Scoop.it!

Power of Myth: Why Storytelling in Business Works

Power of Myth: Why Storytelling in Business Works | mojo 3 | Scoop.it
In 1949 Joseph Campbell published his seminal work in comparative mythology titled ‘The Hero with a Thousand Faces.’ (Wikipedia Link) This publication laid bare the common thread amongst all human myth, stories and religions- that is the tale of the Hero’s Journey.

 

Countless well known writers, film makers and more have successfully applied this knowledge with massive success.

 

George Lucas based his Star Wars series on the work of Campbell and attributed his success and debt he owed to the work of Campbell.

 

Time Magazine placed this book in the top 100 books in English of all time. (Best and Most influential).

 

Surprisingly very few people know or understand the power behind storytelling and myth. Here I try to explain what this can mean for your business, and how it relates to the Social Enterprise.


Via Gregg Morris
more...
No comment yet.
Rescooped by mojo3 from About Design
Scoop.it!

How Social Media Can Inspire Your Print Collateral - Make your ideas Art

How Social Media Can Inspire Your Print Collateral - Make your ideas Art | mojo 3 | Scoop.it
Social media doesn't have to remain online. More and more small businesses are using social media to inspire their print collateral.

Via Spyros Thalassinos
more...
No comment yet.
Rescooped by mojo3 from timms brand design
Scoop.it!

A Radical Police Rebranding That Starts With A Superb Website

A Radical Police Rebranding That Starts With A Superb Website | mojo 3 | Scoop.it

If the DMV is the physical manifestation of an inefficient and needlessly bureaucratic government, the websites of most government agencies do a fine job of bringing that frustration into the digital world. The overwhelming majority of them are disorganized, unsightly, and bursting at the seams with sections, sub-sections, buttons and links (often times in underlined blue text, betraying how hopelessly dated the pages really are). But the new website for the Milwaukee Police Department is different. It has a striking design, with vivid background images that stretch across the screen. A parallax scrolling effect makes photographs of officers and squad cars slide dynamically into place. And in perhaps the most radical departure from a typically labyrinthine police department site, Milwaukee Police News has only five different sections, and you don’t have to click any buttons or links to get to them.

 

The project began about a year ago, when Milwaukee Police Chief Edward Flynn visited the local office of design agency Cramer-Krasselt to talk about building a new site for the force.

 

(...)

 

http://www.milwaukeepolicenews.com


Via Niels Biersteker, brandideas
more...
No comment yet.
Rescooped by mojo3 from Transformational Leadership
Scoop.it!

John Maeda: How art, technology and design inform creative leaders | Video on TED.com

TED Talks John Maeda, President of the Rhode Island School of Design, delivers a funny and charming talk that spans a lifetime of work in art, design and technology, concluding with a picture of creative leadership in the future.

Via Dr. Susan Bainbridge
more...
No comment yet.
Scooped by mojo3
Scoop.it!

The Content Boss: Who Heads Content Marketing And What Falls Into Their Purview?

The Content Boss: Who Heads Content Marketing And What Falls Into Their Purview? | mojo 3 | Scoop.it
Content marketing has been embraced by businesses large and small. There’s far less of a need to buy media when you can create it yourself.

 

Content is the germ from which other marketing initiatives grow and flourish, but who owns responsibility for its development? That's the topic this article addresses. 

more...
No comment yet.
Rescooped by mojo3 from visual data
Scoop.it!

Visualization Trends from the Inaugural 'Information is Beautiful' Awards

Visualization Trends from the Inaugural 'Information is Beautiful' Awards | mojo 3 | Scoop.it
David McCandless, founder of popular data visualization website Information is Beautiful, has decided to divvy out a $30,000 cash money dollar pot to the winners of the inaugural Information is Beautiful awards.

The awards provide a great idea of how the world of visualization is evolving. Writes McCandless: “…with much toil and heartache, we managed to boil down each of the six categories to a shortlist of the best, most representative, most emblematic and most excellent work.”

 

The categories are:

-Data visualization – A singular visualisation of data or information.
-Infographic – Using multiple data visualisations in service to a theme or story
-Interactive visualization – Any viz where you can dynamically filter or explore the data.
-Data journalism – A combination of text and visualizations in a journalistic format.
-Motion infographic – Moving and animated visualizations along a theme or story.
-Tool or website – Online tools & apps to aid datavizzing.

 

Visit the complete article for more about these categories, as well as links to the shortlisted projects and visualizations...


Via Lauren Moss
more...
No comment yet.
Rescooped by mojo3 from Public Relations & Social Media Insight
Scoop.it!

Social Media For Social Good [INFOGRAPHIC] - AllTwitter

Social Media For Social Good [INFOGRAPHIC] - AllTwitter | mojo 3 | Scoop.it

Social media has changed the business world in a big way, but it’s also had a significant impact on the social good and charity arena. Those undertaking grassroots campaigns to help others have found a friend in Twitter, Facebook, YouTube and other social networks, and this infographic explores just how charity campaigns have harnessed the power of social media.

 

This infographic was put together by the University of North Carolina Chapel Hill’s School of Government’s new online Masters in Public Administration program, and it explores several high profile social good campaigns to draw lessons for the future of giving....

 

[How to get grassroots going in social media ~ Jeff]


Via Jeff Domansky
more...
No comment yet.
Rescooped by mojo3 from Public Relations & Social Media Insight
Scoop.it!

How to Write a Good Case Study | BriteWeb

How to Write a Good Case Study | BriteWeb | mojo 3 | Scoop.it
The dreaded Case Study. They're the business equivalent of a trip to the dentist, essential for your business' growth, but painful to do.

 

...Just because you’re writing a business document doesn’t mean that it can’t read like a good story. One of our favorite books around the office lately is Peter Guber’s Tell to Win. Throughout the book he talks about the importance of telling Purposeful Stories, which he describes as the best way to connect with your audience and inspire them to respond.

 

One of the key components of a Purposeful Story is structure. For thousands of years, popular fables, novels, plays and movies have followed a three-act format that you can use to make your Case Studies interesting and engaging...


Via Jeff Domansky
more...
No comment yet.
Rescooped by mojo3 from visual data
Scoop.it!

The Convergence of Information and Storytelling

The Convergence of Information and Storytelling | mojo 3 | Scoop.it

 Everyday our lives and businesses generate vast amounts of data and the rise of cloud computing and the internet has enabled us to store and retrieve this information easily. The challenge has always been to enable people to use data and to communicate simply. There are a few visionaries that have mastered the art of data visualisation like Edward Tufte and Stephen Few. The future depends on the blend of this fusion of information and storytelling.

 

[Photo credit: IvanWalsh.com]


Via Gregg Morris, Lauren Moss
more...
Pagina Uno's curator insight, March 26, 2013 2:26 AM

Il futuro sta nella fusione di informazione, grafica e narrazione di storie. Il futuro è da scrivere, oltre le consuete categorie.