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Anatomy of Tomorrow's Inbound Marketing Strategy Happening Today

Anatomy of Tomorrow's Inbound Marketing Strategy Happening Today | mojo 3 | Scoop.it

"There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing. From a 20,000-foot view, this has definite merit. However, with the right technology, enough content, well-developed personae and a good understanding of the brand, inbound marketing strategy can be much more stratified and robust."

 

OK, I must admit I've never heard of TOFU, MOFU, and BOFU. If you haven't either, you should check out this post and infographic.


Via Antonino Militello, Mike Ellsworth, Martin (Marty) Smith, Jeff Domansky
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Martin (Marty) Smith's comment, October 21, 2012 7:52 PM
Thanks Jeff.
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Top 10 tools for content curation 2012

Top 10 tools for content curation 2012 | mojo 3 | Scoop.it
Just a reminder of what's Content Curation: Content Curation is the process to discover, grab and organize digital content for a specific niche or matter.
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The SEO Puzzle 2012

The SEO Puzzle 2012 | mojo 3 | Scoop.it
Content: The key to a successful website is unique and relevant content Keyword Research: Analyse and choose the appropriate keywords for your site.
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AOL May Have Invented Email’s Next UI Paradigm

AOL May Have Invented Email’s Next UI Paradigm | mojo 3 | Scoop.it
Bill Wetherell, a senior director of UX design at AOL, is struggling to find a recent message from his wife in his Gmail inbox. He’s mashing and mashing and mashing on the down-arrow key while squinting at his laptop screen.
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“Monsters University” Schools You On How Movie Tie-In Websites Should Look

“Monsters University” Schools You On How Movie Tie-In Websites Should Look | mojo 3 | Scoop.it
The curriculum this fall at Monsters University is heavy on Science, Engineering, Business, and Scaring--the four pillars of the school’s educational foundation.
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What Marketers Are Getting Wrong About Loyalty

What Marketers Are Getting Wrong About Loyalty | mojo 3 | Scoop.it
The biggest mistake brands make with loyalty programs is to model them on human loyalty. Human loyalty is an admirable, deeply emotional bond that unites us. It’s irrational, inexplicable and often counters our survival instinct.
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The Best Tips for Transforming Your Business

The Best Tips for Transforming Your Business | mojo 3 | Scoop.it
The small-business author and MSNBC host brings you some of her favorite business tips from her new book.
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Why Infographics Are Great for Marketing | Contently

Why Infographics Are Great for Marketing | Contently | mojo 3 | Scoop.it
The mind filters out 99 percent of information, but infographics tend to stick.

 

How meta: An infographic on infographics! 

 

Neo Mammalian Studios has produced this infographic on how they are great marketing tools for businesses.

 

It’s full of fascinating facts. For example, it states that on average, a person is exposed to the equivalent of 174 newspapers filled with information daily, and that “99 percent of all sensory information is filtered out by the brain almost immediately.”

 

Infographics, apparently, help information get into that one percent that sticks.

 

According to Neo Mammalian, in a little more than two years, infographic search volumes on Google have increased by over 800 percent, and “publishers who use infographics grow in traffic an average of 12 percent more than those who don’t.”...

 

[Check note this infographic on infographics. Seriously. ~ Jeff]


Via Jeff Domansky
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http://www.thecmosite.com/author.asp?section_id=1444&doc_id=252451&cm_sp=thecmosite_sitedefault

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Going Mobile? Make It More Than a Marketing Strategy

Going Mobile? Make It More Than a Marketing Strategy | mojo 3 | Scoop.it
Smartphones and tablets are becoming an important tool for satisfying your customers' needs, not just for trying to sell to them. Are you ready?
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The Branding Source: Logo round-up: September 2012

The Branding Source: Logo round-up: September 2012 | mojo 3 | Scoop.it
September is usually the time of the year when companies are the most active in unveiling new logos, and that was the case this year as well. Most of the major international brand identity networks were involved in at least ...

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BRANDING: Storytelling as a marketing technique | b2bmarketing.net

BRANDING: Storytelling as a marketing technique | b2bmarketing.net | mojo 3 | Scoop.it
Where the B2B marketing community comes together to share information, news, insights and knowledge of B2B marketing issues.
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The Latest Victims In Famous Logo Rebrands

The Latest Victims In Famous Logo Rebrands | mojo 3 | Scoop.it
Rebranding must ask certain questions to be successful. It isn’t a whim or a cosmetic facelift. It’s strategic and intelligently conceived, not just something the spouse of a CEO has demanded during pillow talk.When Did Branding Get Stupid?
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57% Of Marketers Have Trouble Finding Social Media ROI [Infographic]

57% Of Marketers Have Trouble Finding Social Media ROI [Infographic] | mojo 3 | Scoop.it
In a new survey, 469 marketers from different industries, small to large sized companies, and varying levels of expertise, were asked about the current state of Social Media Marketing. 57 percent of m...
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Facebook Brand Page: You're (Probably) Doing It Wrong

On average, only 6% of a brand's Facebook fans engage with its Facebook Page content.
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How Marketers Are Measuring Content [Infographic]

How Marketers Are Measuring Content [Infographic] | mojo 3 | Scoop.it

In a recent survey of over 1,000 marketing professionals, Econsultancy set out to assess the current state of content marketing strategy and how marketers are attempting to measure their results. We have put together the infographic below based on some of the survey's key findings to create a clearer picture of where marketers are performing well and where they need to improve....

 

[Useful overview of social media measurement ~ Jeff]

 


Via sandrinea, Jesús Hernández, Martin (Marty) Smith, Jeff Domansky
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Martin (Marty) Smith's comment, October 19, 2012 4:14 PM
Thanks Jeff. Great weekend. Marty
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50 Smart Logos With Hidden Symbolism

50 Smart Logos With Hidden Symbolism | mojo 3 | Scoop.it
Nowadays, many things have a double meaning or symbolism hidden in their design/logo. This adds to the enigma of things and thus makes them a lot more catchy and attracting people to it.

Via brandideas
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3 Content Mistakes that are Killing Your Social Media Department | Social Media Today

3 Content Mistakes that are Killing Your Social Media Department | Social Media Today | mojo 3 | Scoop.it

Best article I've read on what not to do with your content marketing efforts. It's succinct and prescribes tactics to fix the problem. Well worth reading. 

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Fascinating Infographics about the Internet

Fascinating Infographics about the Internet | mojo 3 | Scoop.it

This link is a collection of inforgraphics about the Internet.

The gallery of visualizations looks at global web browser statistics, user behavior, online entertainment and more.

A few examples: Firefox is losing a slice of its share to other web browsers, while Internet Explorer still somehow holds on to roughly 50% of the market. Also how productivity is affected as a result of the internet and social networks, with the most unproductive apps and websites being Twitter and Facebook.


Via Lauren Moss
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Interbrand Reveals Top 100 Global Brands in 2012 « Branding Magazine

Interbrand Reveals Top 100 Global Brands in 2012 « Branding Magazine | mojo 3 | Scoop.it

[Image: top 36 brands]

 

Branding Magazine

 

October 2, 2012

By Dorian Cioban

 

Interbrand, one of the world’s leading brand consultancy just revealed their list of Best 100 Global Brands for 2012. Compared to the results of previous year, the companies that made the biggest leap are Apple (+129%), Amazon (+46%), Samsung (+40%) and Oracle (+28%). The report took into consideration various major events that happened during the course of this year and how they reflected on certain brands.

(...)

 

http://www.interbrand.com/en/best-global-brands/2012/Best-Global-Brands-2012-Brand-View.aspx

 


Via Niels Biersteker, brandideas
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Inspirational Breakdown: 60 Typography-Driven Websites | Design Web Kit

Inspirational Breakdown: 60 Typography-Driven Websites | Design Web Kit | mojo 3 | Scoop.it
Today it’s quite hard to deny the fact that the world has a really powerful influence on the way of thinking. Therefore, a style and a manner of the text typing is a great instrument to influence on users’ behaviour.

 

[Here's a great list of very creative websites guaranteed to get your creative juices flowing. ~ Jeff]


Via Ana Cristina Pratas, Jeff Domansky
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The 15 top logo and branding design trends for 2012

The 15 top logo and branding design trends for 2012 | mojo 3 | Scoop.it
Picking out the latest trends in branding, identity and logo design in 2012.

 

Logo design and branding trends are all around us - and whether you work as an identity designer or are just interested in the intricacies of branding design, we've trawled the web and blogs to bring you the latest trends in logo and branding design.

 

Notable sources are Bill Gardner's excellent Logo Lounge and its 2012 trend report, which includes many excellent insights – and is pretty much the authority on logo design trends) and Franklin Till's trend report for Computer Arts Collection.

 

The 15 top logo and branding design trends for 2012


Via brandideas
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6 Ways to Spoil Great PR Opportunities

Recognize any of the behaviors on this list? If so, you might be getting in the way of your company getting good PR.
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Create stunning infographics with this collection of tips & tutorials...

Create stunning infographics with this collection of tips & tutorials... | mojo 3 | Scoop.it

Infographics represent graphically where data and information meets design. These visual representations are able to quickly and effectively share knowledge with your audience.

 

In this post, learn how to create stunning infographic with these very useful tutorials and articles. They will arm you with all the latest techniques and information to help you achieve your infographic design creation...

 


Via Lauren Moss
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7 tools to monitor the effectiveness of your tweets | Ragan.com

7 tools to monitor the effectiveness of your tweets | Ragan.com | mojo 3 | Scoop.it
Don't just tweet and hope for the best. Use these tools to see how many people saw your tweet, if they visited your website, and more.

 

How effective are the tweets you send for business? How do you monitor their effectiveness?


By monitoring what happens to your tweets, you'll begin to understand what works and what doesn't, and make improvements.

 

Here are seven useful tools to monitor the effectiveness of your tweets...

 

[Cool tools you can use to listen up on Twitter ~ Jeff]


Via Jeff Domansky
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