"There are many schools of thought and methodologies defining what inbound marketing should look like. Most of them position content marketing, social media marketing and SEO as the core of inbound marketing. From a 20,000-foot view, this has definite merit. However, with the right technology, enough content, well-developed personae and a good understanding of the brand, inbound marketing strategy can be much more stratified and robust."
OK, I must admit I've never heard of TOFU, MOFU, and BOFU. If you haven't either, you should check out this post and infographic.
Via Antonino Militello, Mike Ellsworth, Martin (Marty) Smith, Jeff Domansky