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BRANDING - LOGO V.II - Champion Performance -

This is my last project for a branding a supplement product logo. This will replace the actual logo "Champion Nutrition". This is NOT the final one, since it hasn't been approved. This is the second version.

Via brandideas
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Rescooped by mojo3 from Public Relations & Social Media Insight
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Conversation Agent: Content Strategy Seen Through the Social Media and Marketing Lens

Conversation Agent: Content Strategy Seen Through the Social Media and Marketing Lens | mojo 3 | Scoop.it

In most organizations where I worked, the digital strategy group responsible for Web functionality and content rolls up to marketing and works alongside customer support and marketing communications, which in turn often include brand and public relations teams.

 

The size of the first group depends on the volume and percent of Web commerce as compared to direct or channel retail. Introduce social media and the plot thickens. Especially when it comes to content, every group should get involved and contribute based upon experience and visibility into data and customer feedback.

 

It's early days, and companies are still figuring out where they need to be and which digital experiences to tackle first....

 

[3 key themes for content marketing in 2013 ~ Jeff]


Via Jeff Domansky
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8 Ways SEO Should Influence Your Marketing Copywriting

8 Ways SEO Should Influence Your Marketing Copywriting | mojo 3 | Scoop.it
How SEO should factor into your marketing copywriting best practices.
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5 Media Relations Strategies that Help Get Your Brand Story Published | Social Media Strategy | Online PR | Proactive Report | Sally Falkow

5 Media Relations Strategies that Help Get Your Brand Story Published | Social Media Strategy | Online PR | Proactive Report | Sally Falkow | mojo 3 | Scoop.it
Remember the days when we read the newspaper over a cup of coffee every morning and watched the evening news on TV? We were quite happy to get our news just once a day. That’s no longer the case.
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Top Ten Characteristics of Brands That Will Succeed in 2013 | Business 2 Community

Top Ten Characteristics of Brands That Will Succeed in 2013 | Business 2 Community | mojo 3 | Scoop.it
As we prepare to downshift our minds for the holidays I thought it might be fun to create a snapshot of what brands that succeed in 2013 will look like.
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What You Can Learn From A Social Media Hellraiser

What You Can Learn From A Social Media Hellraiser | mojo 3 | Scoop.it
He’s the anonymous voice behind Condescending Corporate Brand Page.
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Study: Audiences favor press releases with visuals | Articles | Home

Study: Audiences favor press releases with visuals | Articles | Home | mojo 3 | Scoop.it
Adding multimedia content can increase by nearly tenfold the likelihood that your online pitch will be opened and viewed.
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Do Circles Overtake Squares In Logo Popularity History? - Fast Company

Do Circles Overtake Squares In Logo Popularity History? - Fast Company | mojo 3 | Scoop.it
Fast CompanyDo Circles Overtake Squares In Logo Popularity History?Fast CompanyBefore the 1960s, brand logos were often made in a slapdash way--sometimes drawn upon the back of a napkin.

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The Changing Goals of Data Visualization

The Changing Goals of Data Visualization | mojo 3 | Scoop.it

'The visual representation of data has gone through a number of phases, with its goals switching back and forth between analysis and presentation over time.

The first uses of graphics to represent data, interestingly, were very bare and abstract, and at the same time were mostly tools for communication. The abstract nature of these early charts is surprising when you consider the amount of ornamentation and decoration that was common with even simple household objects in the early to middle of the 19th century.'

 

The article goes on to briefly describe and provide examples for the following eras of 200 years in visualization theory and practice:

Early to Mid–1800s: Playfair, Nightingale, Snow, Minard 1920–30s: Neurath 1960–70s: Bertin and Tukey 1970–80s: Holmes 1980s: Tufte 2000s: INFOGRAPHICs vs. Visualization

A recommended read for anyone interested in a short history of data analysis and means of visual communication.


Via Lauren Moss
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Social Media Isn't Just For Your Customers--It's For Your Employees, Too

Social Media Isn't Just For Your Customers--It's For Your Employees, Too | mojo 3 | Scoop.it
Capital is only one key resource of an organization and is by no means the scarcest one. The scarcest resource in any organization is performing people. -- Peter DruckerToday’s hottest growth companies become tomorrow’s failures all the time.
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Rescooped by mojo3 from Public Relations & Social Media Insight
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Tweet Smarter, Not Harder [INFOGRAPHIC] | AllTwitter

Tweet Smarter, Not Harder [INFOGRAPHIC] | AllTwitter | mojo 3 | Scoop.it

You’ve listened to the hype. You’ve read case study after case study. You’ve seen that little bird logo everywhere. And your brand could certainly use a little push. So, excitedly, you sign up for a Twitter profile for your business. And wait.

 

And wait. And wait. And nothing happens.

 

Does this sound familiar?...

 

[Terrific Twitter tips to transform your business ~ Jeff ]


Via Jeff Domansky
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The World's Top 20 Social Brands - Forbes

The World's Top 20 Social Brands - Forbes | mojo 3 | Scoop.it
If brands won social awards, then National Amusements, Inc., a Viacom company, would own the title of most powerful social business.
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42 Content Marketing Ideas for 2013 | Joe Pulizzi

42 Content Marketing Ideas for 2013 | Joe Pulizzi | mojo 3 | Scoop.it
Many marketers are searching for innovative ideas for 2013. In that spirit, here's a list of content marketing ideas you may want to execute for next year.

 

[Lots of ideas towork with ~ Jeff]


Via Jeff Domansky
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Rescooped by mojo3 from Social Media Content Curation
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12 Attributes of a Successful Content Curation Strategy

12 Attributes of a Successful Content Curation Strategy | mojo 3 | Scoop.it

 

Excerpted from article by Heidi Cohen:

"Content curation is like a great editor who brings his unique taste and understanding of his target audience to his selection of the best content for his readers. He provides context for the content so that it’s more than collection of information.


Content curation chooses the most relevant, highest quality digital information to meet your readers’ needs on a specific subject. It involves a process of assembling, categorizing, commenting and presenting the top content.

 

Content curation is a core content marketing element for the following three reasons:

- Offering your audience a combination of original and third party content provides a branded -context for your work.
- Curating other people’s content positions you and/or your organization as a tastemaker in your field.
- Creating sufficient content is a marketing and business challenge.

 

Here are twelve attributes your content curation strategy should have to insure success.

1) Has defined, measurable goals...
2) Targets a specific audience...
3) Contains red meat content, not filler...
4) Follows “the less is more” theory...
5) Incorporates original content... 
6) Adds real value...
7) Has a human touch...
8) Provides branded context for your information... 
9) Involves a community...
10) Offers information in small chunks... 
11) Sticks to a schedule...
12) Credits its creator...

 

Content curation puts your original content in a branded context for your target audience..."

 

Each attribute is analyzed with more information. Read full article here: http://heidicohen.com/12-attributes-of-a-content-curation-strategy/

 

Selected originally by Jan Gordon on "Curation, Social Business and Beyond" here: http://bit.ly/lBeRSF

 

 


Via janlgordon, Giuseppe Mauriello
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Joe Winpisinger's comment, January 26, 2013 11:31 PM
I see that you are making some of these into almost like blog posts too. Jan Gordon does the same thing. I think I am going to try it out...
Christian Forthomme's curator insight, June 20, 2013 12:32 AM

Very good summary of what's needed in content curation. 

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How to Ensure Originality in Your Content Marketing

How to Ensure Originality in Your Content Marketing | mojo 3 | Scoop.it
Creating original content is the biggest challenge for B2B marketers. Here are some tips to ensuring originality.
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Infographic: A 3-D Map Of Where Votes Were Cast Most

Infographic: A 3-D Map Of Where Votes Were Cast Most | mojo 3 | Scoop.it
Since the last election, you’ve seen all stripe of maps purporting to show us what really went on with the presidential race.
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Top 5 SEO Projections for 2013 | Business 2 Community

Top 5 SEO Projections for 2013 | Business 2 Community | mojo 3 | Scoop.it
2012 is coming to an end and Google has been very active with the latest Panda and Penguin updates during this year.
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Rescooped by mojo3 from visual data
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INFOGRAPHICS: 10 THINGS YOU NEED TO KNOW | Visual.ly

INFOGRAPHICS: 10 THINGS YOU NEED TO KNOW | Visual.ly | mojo 3 | Scoop.it

Kevin Akers design + imagery has just designed an infographic about infographics.
The list of top ten things everyone should know about the new marketing phenomenon clarifies how to create interesting,noteworthy infographics...


Via Lauren Moss
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What next for SEO? Five search trends for 2013

What next for SEO? Five search trends for 2013 | mojo 3 | Scoop.it
2012’s most attention grabbing digital marketing headlines were once again reserved for social media news and trends. But there were also...
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Rescooped by mojo3 from About Design
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Why Good Design Is The Best Investment You Can Make In Your Business

Why Good Design Is The Best Investment You Can Make In Your Business | mojo 3 | Scoop.it

A century ago, the possession of beautifully designed objects was limited to the wealthier echelons of society. The businesses regarded as prestigious invested as much care in the design and quality of their products as they did in the design of their branding; take the instantly recognisable and memorable logos of Rolls Royce or Harrods, for example, and the associations with pedigree, quality and reliability that they conjure up....


Via Spyros Thalassinos
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Storytelling and Real Storytelling

Storytelling and Real Storytelling | mojo 3 | Scoop.it

There's a lot of talk about storytelling going around these days. Over the past several years, this timeless and infinitely familiar craft has become somewhat of a darling in the corporate world, with more and more companies looking to use storytelling in their communications and branding efforts.

 

The fact that storytelling is in fashion is not surprising. Since man first started communicating with each other, stories have been the way we most readily and naturally share thoughts, feelings and experiences with others. Throughout history, great leaders have used storytelling to connect people to ideas, to each other and to a vision of the future they feel inspired and empowered to make real. (Watch Martin Luther King's "I have a dream" speech, and you'll see what I mean) Storytelling works because it's already in our nature, and a well-crafted story well told has a way of reaching through and touching us in ways that the typical advertising campaign or mission statement simply can't.

 

With that said, there is a big difference between storytelling and strategic storytelling. In many instances, the term storytelling has simply become a euphemism for corporate communications or advertising, with hopes of putting a fresh spin on increasingly stale practices. In contrast, strategic storytelling leverages the inherent power of this timeless art of humanity and uses it to shape the way people think, focus their understanding, and compel them towards desired actions. Storytelling on its own typically involves telling any story. In contrast, strategic storytelling involves envisioning, finding and telling the right stories.


Via Gregg Morris
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5 Social Media Publishing Lessons Brands Learned This Year

5 Social Media Publishing Lessons Brands Learned This Year | mojo 3 | Scoop.it
Social media is still in its infancy as a marketing tool and we're all still learning. Here are 5 social media publishing lessons some brands learned this year.

 

...as you’d expect, many brands aren’t yet ready to take the stabilizers off yet. In 2012, there were some great examples of how to use social networks and social media publishing processes to promote products, content, and services. But companies can also learn how to do it right from those who did it (very) wrong....

 

[Whoa! Lots of learning here ~ Jeff]


Via Jeff Domansky
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TweetDeck for Mac gets updated with Twitter Cards support, keyboard shortcuts and search editing

TweetDeck for Mac gets updated with Twitter Cards support, keyboard shortcuts and search editing | mojo 3 | Scoop.it
Following updates to its PC and Chrome app, Twitter has released version 2.1 of its TweetDeck app for the Mac, featuring Photo and Player Card support, keyboard shortcuts, search editing ...
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5 Reasons Why Your Online Presence Will Replace Your Resume in 10 years - Forbes

5 Reasons Why Your Online Presence Will Replace Your Resume in 10 years - Forbes | mojo 3 | Scoop.it
Image by Getty Images via @daylife We're seeing more and more recruiters use the web as a place to search for talent and conduct employment background searches.
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