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Why You Need a New Media Relations Strategy | Social Media Strategy | Online PR | Proactive Report | Sally Falkow

Why You Need a New Media Relations Strategy | Social Media Strategy | Online PR | Proactive Report | Sally Falkow | mojo 3 | Scoop.it
From www.proactivereport.com - November 19, 2012 9:48 AM
Social media has changed the way news is gathered and reported.  In this  video top journalists and bloggers such as Jeff Jarvis and Chris Anderson talk about the non-stop media cycle and the impact it is having on reporting the news.

 

Just as media companies have had to adapt to this always-on news cycle, so do PR pros. Dealing with the media now, and getting earned media mentions, is a far cry from what it was even five years ago. It’s time to rethink your media relations strategy for 2013....

 

[Sally Falkow shares a video with useful media relations insight ~ Jeff]


Via Jeff Domansky
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How to Think like a Data Journalist [Datablog]

How to Think like a Data Journalist [Datablog] | mojo 3 | Scoop.it
From www.guardian.co.uk - November 20, 2012 9:07 AM

Whilst preparing for her Strata keynote, Google's Kathryn Hurley spent a week with the Datablog team and here are a few key takeaways from that experience...

 

Exploring the methods and tools that a data journalist uses in their day to day activity at the Guardian Datablog: The fast-paced environment means data analysis tools that are quick and easy to use reign supreme. There are really three major steps of the Guardian Datablog's process that drive the tools and resources they use:

Getting the data Telling the story Sharing the data

Read further for more details on the data journalism process and associated resources and links, as well as how you can apply some of these data analysis techniques to your own work...
Via Lauren Moss
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