Using stories to describe your product helps employees, customers, and press understand how it works in the real world, not in a presentation deck.
...Recently, we acquired an amazing social media marketing company called Roost. I had to tell my company about it at an all-hands meeting. I started to put together the presentation a few weeks before, and the bullets read:
- Post to Facebook, Twitter, and LinkedIn from one place
- Engage back with followers from one place
- Cultivate content by industry.
Boooorinnnnngggg. I bored myself with this one--as in almost hit my head falling asleep at my laptop.
Instead, I decided I needed to develop a story. This is the picture I painted in their heads, instead of bullets...
[Nice reminder. Why marketing and PR need storytelling ~ Jeff]
Via Jeff Domansky