Social networks go in and out of style. Pinterest is all the rage this year. While Facebook stock is at an all-time low. And there's a new "must-use" tool that pops up every other week.
Fortunately, none of that really matters.
Because marketing's not about the tools or technology.
In fact, you don't even have to stay up with the news or "what's hot right now".
There are underlying principles you can use -- on any social network -- to get more fans, increase engagement and ultimately drive sales.
In fact, you can fit a lot of these principles into a single status update. See if you can spot them.
[I enjoyed this post and its refreshing reminder that it's NOT about the tools and the toys ~ Jeff]
Via Ivo Nový, Martin (Marty) Smith, Jeff Domansky