You need a content marketing mission statement. Here are examples of companies who keep theirs front and center, so everyone knows why they do what they do.
In the dining room of our house, there is a mission statement on the wall. I refer to it often. So do my two boys, now ages nine and 11.
The mission statement is our family purpose. It’s what we strive to be today and into the future. I believe that mission statement has been crucial to our family’s success and happiness.
According to Wikipedia, a mission statement is a company’s reason for existence. It’s why the organization does what it does. Southwest Airlines’ mission statement has always been to democratize the travel experience. The mission statement for CVS is to be the easiest pharmacy retailer for customers to use. So, in simple terms, the mission statement must answer the question, “Why do we exist?“...
Via Jeff Domansky