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The Changing Goals of Data Visualization

The Changing Goals of Data Visualization | mojo 3 | Scoop.it

'The visual representation of data has gone through a number of phases, with its goals switching back and forth between analysis and presentation over time.

The first uses of graphics to represent data, interestingly, were very bare and abstract, and at the same time were mostly tools for communication. The abstract nature of these early charts is surprising when you consider the amount of ornamentation and decoration that was common with even simple household objects in the early to middle of the 19th century.'

 

The article goes on to briefly describe and provide examples for the following eras of 200 years in visualization theory and practice:

Early to Mid–1800s: Playfair, Nightingale, Snow, Minard 1920–30s: Neurath 1960–70s: Bertin and Tukey 1970–80s: Holmes 1980s: Tufte 2000s: INFOGRAPHICs vs. Visualization

A recommended read for anyone interested in a short history of data analysis and means of visual communication.


Via Lauren Moss
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Data Visualization: Degrees of Interactivity in Infographics

Data Visualization: Degrees of Interactivity in Infographics | mojo 3 | Scoop.it

With the ever-evolving technological capacities of the Internet we have seen a trend towards interactivity and rich media on the web. Data visualization design is following suit with highly interactive infographics.

 

Data visualization has always been an effective method of representing information. We can date the earliest versions of graphs and information mapping back to the early 1600’s, when Christoph Scheiner and his peers began using diagrams to represent his astronomical research of the sun’s rotation. Technology has given us the ability to visually represent data much more easily with programs like Microsoft Excel, Tulip, Tableau, OmniGraffle and Adobe Illustrator. Software of this nature enables the creation of really stunning and artistic infographics.

 

Additionally, with the ever-evolving technological capacities of the Internet, we have seen a trend towards interactivity and rich media on the web. Dynamic content with high engagement is the most impactful with web viewers, positively affecting user retention and click-through rates. Interactive infographics are essentially a new branch of user experience design using our familiar friends: CSS, HTML, and JavaScript. There are different degrees of interactivity in dynamic infographics: passive viewer, interactive, and highly interactive.

 

Read the complete article for examples and more details on interactive data visualizations...


Via Lauren Moss
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