Nielsen is the source of all sorts of thought-provoking data about how we use technology, and its latest Social Media report for 2012--jammed with hundreds upon hundreds of statistics on how we use the social web--is no different....
...Nielsen's data proves how enormously influential this market could be: 41% of U.S. tablet owners and 38% of smartphone owners use their device daily while watching TV. Those are not statistics associated with a temporary fad--they're stats reporting a serious habit among hundreds of millions of consumers.
4% of these dual-screen tablet users were using social media while watching TV, presumably either chatting about the show or distracting themselves during less interesting bits on the big screen. 35% were checking data about the show they were watching, and just 26% checked out product information for something they'd seen advertised on TV. That's a stat that will be viewed in interest in ad agencies up and down the land. Smartphone users did all the same acts, but in lower percentages--proving the tablet has become king of second screens....
"I’ve long maintained that phenomena like “social media” are behaviors, more so than channels or applications or types of media inventory, what have you. There are extrinsic factors at play like market movements, various forms of scarcity, supply and demand levers, etc. and there are intrinsic factors like human emotion that are rarely, if ever, discussed when it comes to making investments in these types of ventures."
My colleague and fellow curator Jan L. Gordon originally shared this post and I thought it would be great to include here also.
Why? Because effective storytelling is about conveying emotions. Yet when we share our biz stories, what emotions should we be focusing on? It is easy to default to hope. Or confidence.
What I like about this chart and post is that it addresses the common emotions people experience as they interact and share online -- both positive and negative.
It seems logical to me that in knowing this information, we should be paying attention to whether the emotions we are conveying in our biz stories online are connecting with the emotional experiences of people. This chart can help us figure it out.
Now, I wouldn't want to be limited to slavishly sticking to this chart. But it is a good place to begin!
As the author, Gunther Sonnenfeld says, "I believe that any great technology venture (any great company, really) must provide doors to perception and discovery that look well beyond transactional or even relationship benefits to some degree." Yeah! Treating business storytelling as purely transactional or relational is only the first rung of effectiveness.
And don't forget to read the comments at the end of the post. They are chock full of great insights and discussion about online storytelling, branding, and emotion.
HeY there! I've worked in Children's Publishing for over 20 years as an editor, book designer and author/illustrator of picture books. I believe publishing + transmedia + creative curriculum is a killer combo for delivering & extending imersive book experiences for kids. These are my notes.
The following is a collection of thoughts regarding the concept of a ‘story telling’ image. Rather than an in-depth instructional tutorial, the following is more of a rhetoric that seeks to persuade and inspire you to develop your creativity and to start taking shots that matter; shots that communicate something meaningful to the viewer.
Here is what I like about this article -- it reminds us that as we go about our work in the world, there are plenty of places to take photos that can be used as story triggers.
If we can stop, pause, take a breath, look around, and approach our world with curiosity and creativity, we will often find photo opportunities that begin to share a story.
I make the distinction between a photograph telling a story and one that triggers a story because I think most photos trigger stories. You can see this happening in the examples the author shares. First, the photos need interpretation, which the author does. 2 of the 3 photos shared are about Australia and without the context of the culture and history of Australia the immediate impact of the photos on me sitting here in in the US are minimal. The 3rd photo is intriguing and does get me to interpret the photo on my own and start creating stories about it.
The take-aways for us in business? Stop and see what is around you, notice opportunities in your work for taking photos, get creative, and snap images that you can use as story triggers to share with the world about your work.
There are some nice additional insights here to get your creative juices flowing, so don't miss reading the rest of this post!
Thank you Giuseppe Mauriello for finding this article!
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