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Tall Tales: The strength of storytelling

Tall Tales: The strength of storytelling | Modern Mythology | Scoop.it
Storytelling skills as important as ever. Implications for the #mrx workshop / debrief http://t.co/1SOMsvuF … #cmo

Via Karen Dietz, Hans Heesterbeek
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Karen Dietz's curator insight, January 22, 2013 1:40 PM

I like this post. It is a thoughtful read about the popularity of business storytelling, and the resistance to it by many business people and organizations.


Knowing about and understanding resistance to business storytelling will help us all -- whether you are an entrepreneur, small business, or working in an enterprise. Because we can then find work-arounds for the resistance.


I hope your awareness is expanded by this article, and you get some good tips about how to work with any resistance you encounter as you share your stories and advocate for more business storytelling.


This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it 

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We Love Our Tablet Second Screens During TV, Says Nielsen's Data

We Love Our Tablet Second Screens During TV, Says Nielsen's Data | Modern Mythology | Scoop.it

Nielsen is the source of all sorts of thought-provoking data about how we use technology, and its latest Social Media report for 2012--jammed with hundreds upon hundreds of statistics on how we use the social web--is no different....

 

...Nielsen's data proves how enormously influential this market could be: 41% of U.S. tablet owners and 38% of smartphone owners use their device daily while watching TV. Those are not statistics associated with a temporary fad--they're stats reporting a serious habit among hundreds of millions of consumers.

 

4% of these dual-screen tablet users were using social media while watching TV, presumably either chatting about the show or distracting themselves during less interesting bits on the big screen. 35% were checking data about the show they were watching, and just 26% checked out product information for something they'd seen advertised on TV. That's a stat that will be viewed in interest in ad agencies up and down the land. Smartphone users did all the same acts, but in lower percentages--proving the tablet has become king of second screens....


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Transmedia Requires New Breed of Writers, Publishers | Digital Book World

Transmedia Requires New Breed of Writers, Publishers | Digital Book World | Modern Mythology | Scoop.it
By Alison Norrington || For transmedia novelists (and publishers) to retain creative control will require more than a repurposing of content.

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Transmedia as foresighting. transmedia futures event s lab ocadu

A talk given July 31 2012, at the Transmedia Futures event, sLab OCADU...

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Is great storytelling losing out in the move to digital? - iMedia Connection (blog)

Is great storytelling losing out in the move to digital? - iMedia Connection (blog) | Modern Mythology | Scoop.it
Is great storytelling losing out in the move to digital?i Media Connection (blog) Advertising has long been (implicitly) aware of the power of storytelling.
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The Emotional Cycle of Digital Interactivity

The Emotional Cycle of Digital Interactivity | Modern Mythology | Scoop.it

"I’ve long maintained that phenomena like “social media” are behaviors, more so than channels or applications or types of media inventory, what have you. There are extrinsic factors at play like market movements, various forms of scarcity, supply and demand levers, etc. and there are intrinsic factors like human emotion that are rarely, if ever, discussed when it comes to making investments in these types of ventures."

 

My colleague and fellow curator Jan L. Gordon originally shared this post and I thought it would be great to include here also.

 

Why? Because effective storytelling is about conveying emotions. Yet when we share our biz stories, what emotions should we be focusing on? It is easy to default to hope. Or confidence. 

 

What I like about this chart and post is that it addresses the common emotions people experience as they interact and share online -- both positive and negative.

 

It seems logical to me that in knowing this information, we should be paying attention to whether the emotions we are conveying in our biz stories online are connecting with the emotional experiences of people. This chart can help us figure it out.

 

Now, I wouldn't want to be limited to slavishly sticking to this chart. But it is a good place to begin!

 

As the author, Gunther Sonnenfeld says, "I believe that any great technology venture (any great company, really) must provide doors to perception and discovery that look well beyond transactional or even relationship benefits to some degree." Yeah! Treating business storytelling as purely transactional or relational is only the first rung of effectiveness.

 

And don't forget to read the comments at the end of the post. They are chock full of great insights and discussion about online storytelling, branding, and emotion.

 

Thank you Jan for finding this gem! @janlgordon

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Ana Cristina Pratas, Jack Patterson, Dennis T OConnor, Gust MEES, Gianfranco D'Aversa, Louise Robinson-Lay, Rosário Durão, Fred Zimny, janlgordon, Karen Dietz, Lauren Scime, Margaret Doyle
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ghbrett's comment, November 2, 2012 11:43 AM
Thanks Jumun Gimm for this pointer!
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TransmediaKIDS.com Interactive Storytelling in Children's Media

TransmediaKIDS.com Interactive Storytelling in Children's Media | Modern Mythology | Scoop.it

HeY there! I've worked in Children's Publishing for over 20 years as an editor, book designer and author/illustrator of picture books. I believe publishing + transmedia + creative curriculum is a killer combo for delivering & extending imersive book experiences for kids. These are my notes.


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Joseph Campbell--Myth As the Mirror for the Ego

http://www.jcf.org Myth lets you know where you are across the ages of life--at 40 or at 80... This video is a brief excerpt from interviews filmed with Jose...
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The Magic of Visual Storytelling: A Rhetoric for Beginners

The Magic of Visual Storytelling: A Rhetoric for Beginners | Modern Mythology | Scoop.it

The following is a collection of thoughts regarding the concept of a ‘story telling’ image. Rather than an in-depth instructional tutorial, the following is more of a rhetoric that seeks to persuade and inspire you to develop your creativity and to start taking shots that matter; shots that communicate something meaningful to the viewer.

 

Here is what I like about this article -- it reminds us that as we go about our work in the world, there are plenty of places to take photos that can be used as story triggers.

 

If we can stop, pause, take a breath, look around, and approach our world with curiosity and creativity, we will often find photo opportunities that begin to share a story.

 

I make the distinction between a photograph telling a story and one that triggers a story because I think most photos trigger stories. You can see this happening in the examples the author shares. First, the photos need interpretation, which the author does. 2 of the 3 photos shared are about Australia and without the context of the culture and history of Australia the immediate impact of the photos on me sitting here in in the US are minimal. The 3rd photo is intriguing and does get me to interpret the photo on my own and start creating stories about it.

 

The take-aways for us in business? Stop and see what is around you, notice opportunities in your work for taking photos, get creative, and snap images that you can use as story triggers to share with the world about your work.

 

There are some nice additional insights here to get your creative juices flowing, so don't miss reading the rest of this post!

 

Thank you Giuseppe Mauriello for finding this article!

 

This review was written by Karen Dietz for her curated content on business storytelling at www.scoop.it/t/just-story-it ;


Via Karen Dietz, Hans Heesterbeek
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5 Storytelling Mistakes to Avoid when Marketing Your Startup | Marketing Before Funding

5 Storytelling Mistakes to Avoid when Marketing Your Startup | Marketing Before Funding | Modern Mythology | Scoop.it

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