Modern Marketing in Today's World
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Modern Marketing in Today's World
Changes in social media drive successful marketing efforts.
Curated by Ron Butts
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5 Creative Offline Marketing Techniques That Work

5 Creative Offline Marketing Techniques That Work | Modern Marketing in Today's World | Scoop.it
Offline marketing has been working for decades; it just doesn’t get the media coverage that new sexy apps and social media websites do.

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The 4 Cornerstones of Distinction in Distribution

The 4 Cornerstones of Distinction in Distribution | Modern Marketing in Today's World | Scoop.it
Distributors need to reimagine their role in the value chain to succeed.
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The 80/20 of B2B Marketing - It's the "How" Not the "What"

The 80/20 of B2B Marketing - It's the "How" Not the "What" | Modern Marketing in Today's World | Scoop.it
We all know the 80/20 rule... 80% of most results come from 20% of the input. 80% of most companies' revenues come from 20% of the clients. 80% of the sales are made by 20% of the sales force. and 80% of marketing results come from the 20% of...
Ron Butts's insight:

Have seen this many times- big investment in time and talent developing the next great idea, but people do want to invest the same time and talent into implementation.

 

 

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20 Social Media Marketing Tips From the Pros |

20 Social Media Marketing Tips From the Pros | | Modern Marketing in Today's World | Scoop.it
Would you like to improve your social media marketing? This article shares 20 ways to get results with social media marketing.
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Creative Review - Festival of Marketing 2014: How Lego uses social media

Creative Review - Festival of Marketing 2014: How Lego uses social media | Modern Marketing in Today's World | Scoop.it
The best in visual communication
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Are You Prepared for Visual Social Media Marketing?

Are You Prepared for Visual Social Media Marketing? | Modern Marketing in Today's World | Scoop.it
It's becoming clearer and clearer that images are the key to breaking through the clutter of social media and reaching consumers. So how can you take advantage of this trend? (Are You Prepared for Visual Social Media Marketing?
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A Fantastic Customer Experience Doesn’t End With the Sale - Multichannel Merchant

A Fantastic Customer Experience Doesn’t End With the Sale - Multichannel Merchant | Modern Marketing in Today's World | Scoop.it
Failing to fulfill customers’ orders in a timely fashion can spell disaster for retailers of any size. Delivering products late can kill sales, batter your reputation and destroy customer loyalty. It can also squander all of the time, money and resources you spent acquiring new customers. Which is exactly why merchants need to remember that the customer experience journey doesn't end with a sale.
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Why Are Printed Catalogs Still Around? - Forbes

Why Are Printed Catalogs Still Around? - Forbes | Modern Marketing in Today's World | Scoop.it
Just about every week, dozens of catalogs show up in my mailbox. Yesterday, there were 15 of them. I kept two: Gump’s and Smithsonian. A lot of people are surprised that catalogs even exist anymore.
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Google Study Identifies Keys to Good Management

Google Study Identifies Keys to Good Management | Modern Marketing in Today's World | Scoop.it

Via Daniel Watson
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Aziz Louksah's curator insight, December 8, 2013 2:10 AM

key finidings on managemenmt fueled by data from Google. worth reading

Jeff Hoffman's curator insight, December 8, 2013 7:44 AM

A business is people and if you care about people you will yield extroadinary results.

Graeme Reid's curator insight, January 22, 2014 5:54 PM

Very interesting list of factors which Google has identified in good managers.  It is essential to have the respect of the team, set clear goals, be focussed on the results and then support the team in reaching those goals.  Listening - not telling is the key skill.  It is not surprising to know that Google have a very strong coaching culture.

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7 Steps To Market Definition

7 Steps To Market Definition | Modern Marketing in Today's World | Scoop.it
No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Via Martin (Marty) Smith
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Lori Wilk's curator insight, December 6, 2013 10:40 PM

There is power in focus and it makes it easier for the consumers to identify you company with the one thing you do best. Consumers are so overwhelmed with messages that having a clear message about what your company does helps you to stand out#brand#influence#marketing

Jeremy Barton's curator insight, December 10, 2013 5:25 AM

No business can be all things to all customers, especially a small business. Here's how to find a niche to set up your company for success.

Kimberley Vico's curator insight, February 11, 2014 7:40 PM

Essentials to find a niche for your success.... follow the 7 steps!

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6 Secrets Of Super Productive To-Do Lists

6 Secrets Of Super Productive To-Do Lists | Modern Marketing in Today's World | Scoop.it

Via Daniel Watson
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Marie-Brigitte Souci's curator insight, August 21, 2013 6:40 PM

This is so true, the humble To-Do-List is one of the pivotal make or break day, week and month. It synchronises and organises your mind and helps you to prioritise all events in a timely and effective manner. #BrigitteSouci.

Donald Clark's curator insight, August 24, 2013 9:28 AM

To-do lists need to be effective, actionable, and stress reducing., This article offers up six secrets to help any business owner to become more productive every day.

Robert Jackson's curator insight, September 2, 2013 3:02 PM

This advice is pretty much essential reading for busy people.  Well worth a moment ot two to read!

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Thanks To Apple And Google, Wearable Technology Is On Track To Become A ... - Business Insider

Thanks To Apple And Google, Wearable Technology Is On Track To Become A ... - Business Insider | Modern Marketing in Today's World | Scoop.it
Daily Mail
Thanks To Apple And Google, Wearable Technology Is On Track To Become A ...
Business Insider
Credit Suisse released a massive report on Friday detailing the outlook of the wearable technology market.
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Are Marketers Starting to Be More Realistic About Social Media?

Are Marketers Starting to Be More Realistic About Social Media? | Modern Marketing in Today's World | Scoop.it
Every service in the Internet age hits a point where the newness of the product / offering / channel wears ...
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61 Best Social Media Tools for Small Business

61 Best Social Media Tools for Small Business | Modern Marketing in Today's World | Scoop.it

Via Daniel Watson
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John Norman's curator insight, May 11, 2015 8:22 PM

Just getting to grips with just one social media tool can be a challenge so you will be glad someone else has done to legwork for you

malek's curator insight, May 12, 2015 7:32 AM

A complete list of social media tools for small business that are easy, useful, and affordable (or free!).

Elías Manuel Sánchez Castañeda's curator insight, May 27, 2015 7:08 AM

If you have a small business a lot of knowledge you need to increase the degree of competition already exists on the Internet, the challenge is to locate that knowledge, experts in the field (eg Paul Belly) state that it is "knowledge management". According to the master Bulmaro Adrian Morales Fuentes (2010) "is intended to transfer knowledge from the place where it is generated (or is. In this case at some receptorio Internet) to the place where it is to use." "This involves the development of skills needed within organizations to share and use among its members as well as to value and assimilate if it is on the outside of these" (Wikipedia).

Kevan Lee has done the integration work and shares "The list of top 61 social media tools (social media) for small businesses", corresponding to the entrepreneur use and improve the performance of their companies.

If you want to know the tools link is:

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Traditional marketing in a digital age

Traditional marketing in a digital age | Modern Marketing in Today's World | Scoop.it
Find out how to promote your small business using traditional marketing strategies.

Via The Fish Firm
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10 Marketing Predictions for 2015 [INFOGRAPHIC]

10 Marketing Predictions for 2015 [INFOGRAPHIC] | Modern Marketing in Today's World | Scoop.it
There have been many changes in the digital marketing space over 2014, and that has marketers preparing to revise their strategies as we approach 2015. So what is the future of SEO, social media, content marketing, and mobile marketing?
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Using Social Media for Word of Mouth Marketing

Using Social Media for Word of Mouth Marketing | Modern Marketing in Today's World | Scoop.it
Never before has it been so easy for people to discuss and recommend products and services to their friends and family. Tips to help social media strategy.
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4 Ways to Use Traditional Marketing Techniques in the Digital World

4 Ways to Use Traditional Marketing Techniques in the Digital World | Modern Marketing in Today's World | Scoop.it
Traditional marketing techniques involving tradeshows, events, direct mail etc. are still very prevalent, and they are heavily used by many companies to market their product and service offerings. While online marketing is gaining a much larger share of the marketers’ budget – it would be imprudent to ignore the traditional marketing techniques that are still …

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The Story Behind The THX Deep Note

How 20,000 lines of code turned into the world's most widely recognized piece of computer-generated music.

Via Marty Koenig
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Iron Dane Richards's curator insight, March 17, 2014 8:30 AM

Great Scoop of Trivia on that Famous Sound On DVD's THX Intro Note. Re-Scooped by Iron Dane Richards www.isg3.com for Business Loans and Funding

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The Unexpected Profit Engine

The Unexpected Profit Engine | Modern Marketing in Today's World | Scoop.it
It’s so easy to credit the usual suspects within a company for generating profits: product, sales, etc.Yet almost no one includes customer service as a superstar, tagging it instead as a “cost center
Ron Butts's insight:

Customer service is indeed considered a cost center by many organizations, and many skimp on staffing, resources, etc. 

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How marketers use Pinterest and Instagram to win customers

How marketers use Pinterest and Instagram to win customers | Modern Marketing in Today's World | Scoop.it
Social media plus strong imagery makes a compelling combination (How marketers use Pinterest and Instagram to win customers http://t.co/kLAHHjfXL8)
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4 Ways Great Customer Service Will Grow Your Business

4 Ways Great Customer Service Will Grow Your Business | Modern Marketing in Today's World | Scoop.it

Via Daniel Watson
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malek's curator insight, December 9, 2013 8:11 AM

Don’t be afraid to experiment with community platforms to get conversation flowing about a new product or service, and you may be able to build a community of users that can answer customer inquiries on your behalf.

Sigrid de Kaste's curator insight, December 10, 2013 10:01 PM

Without customers you have no business...so know what great customer service is to your customers...not you!

Kas Gadsden, MBA's curator insight, December 16, 2013 10:01 PM

#customerservice

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Boulder is America’s startup capital | Impact Lab

Boulder is America’s startup capital | Impact Lab | Modern Marketing in Today's World | Scoop.it
Downtown Boulder, Colorado Boulder, Colorado has become an entrepreneurial powerhouse. The high-tech startup culture has given Boulder a prosperous economy

Via Marty Koenig
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Angela Heath's curator insight, December 10, 2013 3:42 PM

Boulder is a great pace for boomer business growth.  Especially if you are in the tech industry, check out the possibility of a corporate relocation.

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Salesforce Races to Create One-Stop Shop for Marketing Data ...

By acquiring ExactTarget, Salesforce just entered an escalating battle for control of the marketing stack.
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Solar Chaser Toy Uses Sun to Play With Your Cat

Solar Chaser Toy Uses Sun to Play With Your Cat | Modern Marketing in Today's World | Scoop.it
Think it's too much work to wave a laser or string in the air to keep your cat entertained? Consider the Solar Chaser toy powered by the sun.
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