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Why Healthcare Social Media Just Plain Works Best

Why Healthcare Social Media Just Plain Works Best | Modern Marketing in Financial Services | Scoop.it

ver 90% of all adults in the United States own a cell phone. Over 50% of the population over 18 years of age also owns a smartphone or other mobile device, such as a tablet. The Millennials who grew up with the Internet use mobile devices more than any other group. As usage increases across other demographics, so does the quality of services, products and apps. This is true across industry. In healthcare, however, social media is just beginning to have its lucrative potential tapped.

Social Media – the Power to Connect

From connecting families to offering limited specials to loyal clients, social media has wide appeal for connecting people instantly to one another, as well as to pertinent products and services.

Healthcare social media offers similar connections with a medical-related twist. Consider the following facts:

90% of Millennials report that they are comfortable with obtaining health-related advice over the Internet.19% of all smartphone owners have at least one health-related app on their phone.

There was a 30% decrease in depressive symptoms observed in one study that tracked older patients becoming active on the Internet.Understanding current trends can help healthcare executives plan strategies to harness the power of social media in order to promote their products and services.

Social Media in Healthcare Works Both Ways

It isn’t just that patients are able to seek out medical information over the Internet, share information on health forums and read reviews before choosing a doctor. Healthcare providers can also communicate with patients in variety of ways:

New mobile devices and apps allow patients with chronic conditions to report health data to primary care practitioners directly.Medical practitioners can use social media to report new products and services, post health-related articles and direct chronic condition support groups.

In isolated areas, healthcare social media is revolutionizing access to better health services. Through video chat consultation and other social media applications, health aid workers can instantly connect with doctors thousands of miles away from a remote clinic.

Social media applications in healthcare are evolving at a rapid pace. At all levels, highly trained professionals are needed to create valuable apps and train healthcare workers and patients how to use more sophisticated technologies. They can also show professionals how to properly market products and services in light of current industry trends.

Johns Hopkins Leading the Way with Healthcare Social Media

In order for social media to be effective it needs to be responsive and relevant. Johns Hopkins is setting industry standards with their social media use, which includes:

Professional blogs from leading doctorsPopular facebook page where Johns Hopkins’ professionals respond to questions and concerns Twitter, Instagram and YouTube connections aimed at reaching a variety of community members from students to residents to patients and surgeonsPresence on other highly-regarded sites such as ShareCareTop-ranked Johns Hopkins offers a diversified model for reaching all levels of community constituents through a variety of social media avenues.

As healthcare social media continues to gain popularity, it is important to understand the multi-faceted levels of potential patient/client engagement. In addition, devising a comprehensive strategy to utilize all tools available can help organizations reach as many people as possible while using marketing dollars wisely and supporting overall organizational goals.


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The Digital Crystal Ball: 5 Healthcare Marketing Trends to Watch for in 2014

The Digital Crystal Ball: 5 Healthcare Marketing Trends to Watch for in 2014 | Modern Marketing in Financial Services | Scoop.it

Increasingly, they’re on their computers and smartphones, on the Internet and on social media, researching procedures, reading reviews and narrowing the search for that one special provider who will perform the procedure they’re interested in.

Along the way, they’re encountering trends and technologies that help them become more empowered than ever, the same trends and technologies that you’ll need to monitor to ensure that your digital marketing efforts are in sync with their needs, concerns and online activity. Here are 5 that promise to grow in importance in the year ahead:

Online video

To say that online video is exploding is an understatement of epic proportions. Americans currently watch more than 1.2 billion videos a day and video content accounts for 50% of all mobile traffic. From video advertising to rolling selfies via Vine, Instagram and other platforms, those videos constitute the most actively shared content on the Internet. If you want aesthetic consumers to share your content, now’s the time to start recording.

Natural language search

The new movie, “Her,” about a man who falls in love with his operating system, is fictional but it’s safe to say that consumers are having an increasingly Siri-ous love affair with voice-based search. Rather than typing questions into a search box, they’re speaking into their devices, conducting so-called natural-language searches that promise to redefine the results they receive. Released six months ago, Google’s Hummingbird update is just the beginning.

Google+

Speaking of the 800-lb. gorilla of online search, Google+ will likely shed its “ghost town” image in the coming year. It already boasts more than 540 million users — more than Twitter, LinkedIn and Instagram — and it’s bound to grow for one simple reason: As the “social layer” for the rest of Google’s offerings (YouTube, Gmail, video Hangouts, etc.), it’s becoming increasingly embedded in the services millions of people use every day.

Price transparency

The average nose job or butt lift may not be covered by insurance, and therefore outside the realm of Obamacare; nevertheless, price transparency will increasingly become the norm forall medical treatments. Covered or not, patients already have ample access to pricing information, which will put more pressure on doctors to post their prices and/or explain how they focus on providing the best value not the lowest cost.

Wearable technology

Does Google Glass belong in the OR? Can a smart watch encourage healthier activity in your patients before and after surgery? At this point, there’s no clear answer but it’s increasingly clear that the combination of wearable tech and the rise of life-logging offers the potential to gather and share a tsunami of data regarding a patient’s lifestyle and medical history. How that information is used (or misused) will be another trend worth watching in 2014.


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The New Story of Marketing; What changed and What’s Next?

The New Story of Marketing; What changed and What’s Next? | Modern Marketing in Financial Services | Scoop.it
Marketing function, as we knew it has changed a lot since the time the first digital advert appeared almost two decade a… (Ever heard of "phygital" marketing? @mtarun discusses changes in the digital and physical landscapes of advertising.
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What the Responsys Acquisition Means for Oracle, Digital Marketing - CMSWire

What the Responsys Acquisition Means for Oracle, Digital Marketing - CMSWire | Modern Marketing in Financial Services | Scoop.it
What the Responsys Acquisition Means for Oracle, Digital Marketing
CMSWire
ExactTarget fit well into the Salesforce Marketing Cloud alongside earlier Salesforce scoop-ups BuddyMedia, Radian6 and Social.com.
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