Modern Marketing and PR
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Modern Marketing and PR
Trends in communications, marketing, and advertising.
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How Media Buzz For Startups Can Mean Millions In Venture Capital

How Media Buzz For Startups Can Mean Millions In Venture Capital | Modern Marketing and PR | Scoop.it
One of the more popular questions I hear as a technology reporter covering the D.C. area’s startup scene is:...
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Torches of Freedom: How the world’s first PR campaign came to be

Torches of Freedom: How the world’s first PR campaign came to be | Modern Marketing and PR | Scoop.it
Start ups may be a twenty first century phenomenon, but entrepreneurs do not have a monopoly on innovation. The story of the world's first PR campaign will reinforce that true genius is timeless.
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Get Your Pitch Noticed by a Major Publisher

Get Your Pitch Noticed by a Major Publisher | Modern Marketing and PR | Scoop.it
A survey reveals what writers really want to see.
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Don’t Sell a Product, Sell a Whole New Way of Thinking

Don’t Sell a Product, Sell a Whole New Way of Thinking | Modern Marketing and PR | Scoop.it

Companies that successfully market and sell innovation are able to shift how people think not only about their product, but about themselves, the market, and the world.

 

Shifts in thinking don’t happen overnight, any more than going to a weekend yoga workshop makes you flexible. Think of it like learning a second language or building a new habit – in this case a mental habit. People need to see how the new way of thinking plays out in different contexts and situations.

 

 


Via Kenneth Mikkelsen
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Miklos Szilagyi's curator insight, July 21, 2014 3:46 PM

"The problem is that data, information, and value propositions are not enough to sell innovative products. We all know the saying, “I’ll believe it when I see it.” But when it comes to innovation, the truth is often “I’ll see it when I believe it.” To sell your idea to executives, buyers, and users, you have to change not only what they think, but how they think. Without the right mental model, they won’t see the problem, understand the benefits, or make the change."

DareDo's curator insight, August 7, 2014 3:31 AM

Une ambition à poursuivre pour DareDo.

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The Ideal Length for All Online Content

The Ideal Length for All Online Content | Modern Marketing and PR | Scoop.it
Learn the ideal length of Facebook posts, tweets, blog posts, Google+ headlines, title tags, paragraphs, and so much more.
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7 Critical Mistakes You're (Almost Certainly) Making On Social Media

7 Critical Mistakes You're (Almost Certainly) Making On Social Media | Modern Marketing and PR | Scoop.it
If you are marketing on social media and you should be you are probably making some of these mistakes. Here's how to recognize and fix them--from the...
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Forresters ThreeStep Recipe for CMO, CIO Alignment

Forresters ThreeStep Recipe for CMO, CIO Alignment | Modern Marketing and PR | Scoop.it
Marketing and IT need to ditch the everymanforhimself strategy and work together.
Jill Barrett Melnicki's insight:

Where to start

Meet on a regular basisCreate a marketing technology blueprintEstablish shared goals and an end-of-the-year bonus modifierHire a referee
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Image archive | iainclaridge.net

Image archive | iainclaridge.net | Modern Marketing and PR | Scoop.it
Jill Barrett Melnicki's insight:

Exceptional images for a little inspiration...

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focus on the image: maximizing social influence through visual content

Presentation created for ASTRA {American Specialty Toy Retailer Association} to discuss integrating visual content into social media strategy.
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Digital Media & Interactive Marketing for Online Brands - Advertising Age Advertising and Marketing News White Papers

Digital Media & Interactive Marketing for Online Brands - Advertising Age Advertising and Marketing News White Papers | Modern Marketing and PR | Scoop.it
How digital is changing the way all media are bought and sold
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Customers Don't Want Ads, They Want A Conversation

Customers Don't Want Ads, They Want A Conversation | Modern Marketing and PR | Scoop.it
It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration.
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6 Tips for Designing Happiness

6 Tips for Designing Happiness | Modern Marketing and PR | Scoop.it
The secret to consumer loyalty? It's less about the moment of interaction and more about what comes before and after, says Lippincott.
Jill Barrett Melnicki's insight:

1. Tease

2. Tempt

3. Make it Special

4. Surprise

5. Crescendo

6. Displace

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Freud's Nephew and the Origins of Public Relations

In the 1920s and '30s, Sigmund Freud's nephew Edward Bernays used his uncle's ideas -- sometimes to Freud's consternation -- to help create the new field of public relations. His influence can be felt today, including the very notion of a hearty breakfast.
Jill Barrett Melnicki's insight:

This piece leaves me with the question: is it ethical to knowingly manipulate people based on their psychology for corporate gain?

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Moving Ideas to the Mainstream (SSIR)

Three steps to changing societal norms to create massive scale.
Jill Barrett Melnicki's insight:

1) Define your movement

2) Prove with a pilot, then showcase your success

3) Create a coalition of changemakers to scale your idea

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How to Find, Assess, and Hire the Modern Marketer

How to Find, Assess, and Hire the Modern Marketer | Modern Marketing and PR | Scoop.it
The best candidates think more like engineers, architects, and scientists.
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It's not the size of a person's network that matters; it's what they do with it (Wired UK)

It's not the size of a person's network that matters; it's what they do with it (Wired UK) | Modern Marketing and PR | Scoop.it
Companies should be looking beyond predicted customer lifetime values and towards customer network lifetime values, which factor in an individual's influence over their peers
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5 Questions All Marketers Need To Ask Themselves

5 Questions All Marketers Need To Ask Themselves | Modern Marketing and PR | Scoop.it
In order for your campaign to really cut through the noise you need to know what your customer wants--not what you want.
Jill Barrett Melnicki's insight:

1. What is your customer doing during his day?

2. What is keeping her up at night?

3. What will catch his attention?

4. What action will she most likely take?

5. How will you keep him engaged?

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25 Twitter Tips To Help You Tweet Like A Pro

25 Twitter Tips To Help You Tweet Like A Pro | Modern Marketing and PR | Scoop.it
Almost everyone we know has a Twitter account and have a multitude of reasons for what and why they use Twitter.
Jill Barrett Melnicki's insight:

Lots of great tips here

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Social Media Plan – 10 Steps to Get a Grip | Social Media Today

Social Media Plan – 10 Steps to Get a Grip | Social Media Today | Modern Marketing and PR | Scoop.it
social media plan to get a grip Do you feel as though your social media program has taken on a life of it’s own? Do you feel the chances of you getting a grip on social media in your lifetime are well… slim to none?
Jill Barrett Melnicki's insight:

A very thorough 10 steps. Read and re-read.

 

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64 Sites for Digital Storytelling Tools and Information

64 Sites for Digital Storytelling Tools and Information | Modern Marketing and PR | Scoop.it
"Julie Greller's blog A Media Specialist's Guide to the Internet features some great content for teachers. Posts are sorted by subject and grade level, and there's also a link to some free ebooks. ...

Via TechSoup.org
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10 Keys To A Successful Content Marketing Campaign - SEO.com

10 Keys To A Successful Content Marketing Campaign - SEO.com | Modern Marketing and PR | Scoop.it
There's more to a great content strategy than just great content. Shay Wright discusses the importance of planning a holistic content marketing campaign.
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