En Tongs : le Mag des Media Sociaux

How do marketers determine social media ROI?  

This a question asked by many CEO’s and business owners that challenges marketers to deliver value from social media and make a return on their investment. 

So it’s no surprise that 77% of CEO’s think that marketers don’t really talk about what matters; sales.

This Infographic by  InventHelp has some of the latest polls and interesting mini-case studies that show support for social media ROI.  

By Tom Crawshaw -- http://bit.ly/Med5y4

Source:  http://bit.ly/LWwK7o

Découvert par hasard il y-a maintenant une dizaine de mois, Buffer est rapidement devenu L’outil indispensable pour gérer le compte Twitter de Webmarketing & co’m.

Robin Good: Everytime I see a new post or article claiming to list the best content curation tools I know I am in for some disappointment.

Most of these lists just pick up names from other lists without even bothering to check, test or verify what these tools actually do, whether they are still available. Unfortunately the rush to put out "curated" list of tools and services has created more misinformation than useful lists. 

But if you, like me, are on the lookout for new and effective tools to curate your own content or the one of your customers, I have created a comprehensive map of all the curation tools available online and I keep it fresh and updated almost on a daily basis.

The map presently lists over 250 content curation tools which you can navigate much more easily than it was possible on my earlier versions of this map.

On the right side of the map you will find all of the news and content curation tools available online today. On the left side, you can find bookmarking, link lists builders, clippers and lots of tools to operate with RSS feeds (which are still at the heart of a curator's job).

Full map: http://bit.ly/ContentCurationUniverse  

Share it. 

Avec la montée en puissance de la prise de parole des consommateurs, les crises que doivent affronter les entreprises se déclarent sur des sujets très diversifiés et parfois inattendus ! Elles sont le plus souvent imprévisibles et les médias sociaux démultiplient leur diffusion et leur impact potentiel. Il est donc indispensable, plus que jamais, d’identifier le champ des possibles, d’anticiper ces crises et surtout de mettre en place les dispositifs permettant réactivité et efficacité, pour des réponses globales comme individuelles aux situations exceptionnelles.

Some sound best practices when creating video content on the social web courtesy of social video platform ebuzzing  

From The Article: "The key question here – as always – is whether or not Bing’s search results are good enough to steal market share away from Google.

Though the New Bing rollout appears to have affected the user interface only, the quality of its SERPs still receives mixed reviews.

Until the engine can get these quality concerns resolved, all the social integrations in the world won’t matter in terms of reclaiming any measurable amount of new users".

Read More Here: http://www.singlegrain.com/blog/why-bings-social-integration-is-better-than-googles/

Excerpted from article:

"To get good at driving real change, you’ve got to define a CRO methodology. The real trick to improving your conversion is pretty simple: identify, and target the core barriers to conversion and then, scientifically test the changes. This is the good path that we advocate for all inbound marketers to follow.

At the heart of conversion rate optimization is the notion of removing barriers to conversion. These are the forces stopping your site from converting visitors into sales.

Barriers to conversion can include usability errors, weak persuasive techniques and often, page relevancy issues.

Here’s how we do it:

Step 1 – Set up Funnels

Setup your funnels and analyse the points where your users enter, until the point they exit. Try to identify the “missing links” or barriers to conversion.

Step 2 – Analytics

Find out what’s actually happening when people land on your site, analyse what they do, what keywords they discovered you for and where they land.

Usability tools such as ClickTale are also great for funnels and their form analytics reveal where users drop off along your forms. CrazyEgg is another simple and effective tool that we use for click density analysis.

Step 3 - Barriers

To identify barriers to conversion, you’ve got to build up a profile of people’s objections and opinions.

Tools such as Kissinsights, Pop-Survey, Kampyle are really good for page level surveys and pretty simple to setup.

Step 4 – Go Offline

If we know our target then the objective becomes easier. Study your website and understand your customers.

Speak to sales staff to learn the likely barriers they face when they sell and use the site.

Step 5 – Prospect for Missing Links

Study your website carefully and consider what you’re missing. For example, showing expert reviews, customer reviews, testimonials, or even taking the time to build a community.

Step 6 – Strengthen Average Order Value (AOV)

Step 7 – Wireframe the Solutions

We use tools such as Balsamiq and Cacoo to wireframe the solutions and then prepare hypotheses for testing. Test scientifically, the most important thing to take away from testing is to learn what works and what doesn’t and to keep building structurally to increase conversion rate. No guesswork!

Step 8 - Testing

We primarily use Google Website Optimiser (which is now becoming content experiments) and Visual Website Optimiser. There’s loads of split testing and multivariate software. But remember: it’s not the testing tool that increases your conversion it’s the ideas you put into it.

Step 9 - Review

Review your test, analyse the analytics, click density and form analytics (ClickTale) and compare it to the original page, check the difference.

Tracking AOV and revenue is so important when testing. Structure your follow up tests and build on your success, or failure.

Step 10 – Rinse & Repeat

Repeat the process and keep building successful tests. Each time you test and find winning variations, you build up a portfolio of increases. Conversion rate optimization is an iterative process, which builds on the success of the previous test.

Read full article here: http://j.mp/MzYuQ9

I'm a big fan of persuing strategues out the big 3 and this infographic from Socialnomics to promote their whitepaper is a great way to get us thinking about the possibilities outside facebook youtube and twitter for a change. 

Download the whitepaper here http://bit.ly/N6e3dj