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Ainsi, la marque "sooo cool" (c’est sur ce ton que vous êtes accueilli dans les magasins du groupe, où l’ambiance est du reste plus proche de celle d’une discothèque que d’une boutique C & A) a décidé de ne plus produire aucun vêtement au-dessus de 38.
Objectif: éviter les clients trop gros ou même un peu ronds, qui pourraient nuire à l’image jeune, branchée et cool d’Abercrombie & Fitch.
http://blogs.lecho.be/buzness/2013/05/abercrombie-une-marque-sooo-cool.html#ixzz2TTF3kIFi