Plus Size Fashion - Mode Grande taille
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On the Plus Side: New Fashion Choices for Size 18

On the Plus Side: New Fashion Choices for Size 18 | Plus Size Fashion - Mode Grande taille | Scoop.it

Impatience is growing with the dearth of plus-size fashion options, and some small companies are stepping in to fill the gap.

"If you have 65% to 70% of consumers who could use the product and only 14% do use it, that is an underserved market," says Marshal Cohen, a fashion industry analyst at NPD Group, referring to the share of U.S. women who wear sizes bigger than 16—yet represent a morsel of apparel sales.

Plus-size clothes have long been a lonely corner of the fashion industry, left to specialty retailers such as Lane Bryant. But a slow shift is taking place behind the scenes of the fashion world. Impatience is growing with the dearth of plus-size fashion options, and some small companies are stepping in to fill the gap.

Read the full article at: http://online.wsj.com/article/SB10001424127887323949904578540002476232128.html

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Photo by kenyattajones • Instagram

Watch me on my new reality show House of Curves premiering June 13th 10/9c on WEtv! Plus size fashion finally has a voice and a platform! Pass the word!
kenyattajones's photo on Instagram (RT @KENYATTAJONES: Watch me on my new reality show House of Curves premiering June 13th 10/9c on WEtv!
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‘Miss Big Arabian Beauty’: Arabs crown their first plus-size queen

‘Miss Big Arabian Beauty’: Arabs crown their first plus-size queen | Plus Size Fashion - Mode Grande taille | Scoop.it
The ‘Miss Big Arabian Beauty’ competition, held in Lebanon, hosted 10 contestants from different Arab countries, all competing to win the crown and become the region’s first plus-size beauty queen.

Via Ana Cristina Pratas
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Sibellissima-lingerie's curator insight, December 29, 2013 6:17 AM

Compétition "Miss Arabian Beauty" - Qui sera la reine de beauté grande taille parmi 10 différents pays arabes?

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Plus Size Model Launches Masterclass For Beginners In The Industry

Plus Size Model Launches Masterclass For Beginners In The Industry | Plus Size Fashion - Mode Grande taille | Scoop.it
After years of silence on the matter, the fashion industry finally seems poised to embrace fuller, less svelte figures.
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'Fatkini' blogger designs stylish plus-size bikinis

'Fatkini' blogger designs stylish plus-size bikinis | Plus Size Fashion - Mode Grande taille | Scoop.it

For many women, the bikini is either something to loathe or love. Gabi Gregg is firmly in the latter camp: the 26-year-old loves a fashionable two-piece.

The only problem, says the fashion blogger, is the lack of trendy choices for her size 18. More often than not, she told TODAY, department stores carry “terrible” swimsuits for plus-size women.

 

“They’re matronly or skirted suits or Hawaiian or floral prints,” Gregg said. “Or it’s the ruched Marilyn Monroe look. That’s cute and all, but we want the option to have statement pieces as well.”

Now Gregg, who lives in Chicago, is doing her part to liven up the plus-size swimsuit industry. She has partnered with the company swimsuitsforall and produced a collection of four colorful, form-flattering bikinis and a cover-up.

 

It’s not the first time Gregg has lobbied for plus-size women to hit the beach in a two-piece. For the past four years, Gregg has posted a photo of herself looking playful but confident in a chic bikini. These images are among the most popular posts on her blog.

Last year her efforts went viral when she invited other women to share their own self-portraits, or “fatkinis,” and entitled the gallery “31 Hot Sexy Fat Girls in Skimpy Swimwear.”

 

Gregg hopes that as those photos inspired women to find the confidence to wear a bikini no matter their shape or size, her new collection will have the same effect.

She describes the line, which launches May 15, as “very young and fresh and bright.” Gregg favored a retro look, using a high waistline to flatter curvier shapes. There are adjustable bikinis in neon, a hot trend in swimwear. She modeled the “Galaxy” suit with a punchy print of the universe and mesh cutouts. The bikinis are available in sizes 10 through 24 for $68.

 

Gregg told TODAY that she wanted to help plus-size women, who may be accustomed to wearing dark colors, to “break out of that shell.” She said that many designers assume these consumers “just want to cover up, that we don’t like ourselves.”

Marcy Guevara, a plus-size style expert in the Los Angeles area, said that while Gregg’s designs may not be for everyone, it’s refreshing to see more diversity in the selection.

 

Read more at: http://www.today.com/style/fatkini-blogger-designs-stylish-plus-size-bikinis-6C9708421

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Hey retailers, where are the plus-sized fashions?

Hey retailers, where are the plus-sized fashions? | Plus Size Fashion - Mode Grande taille | Scoop.it

A third of Canadian women are ‘plus-sized,’ research shows. Yet for size 14s and larger, shopping can be a disappointing experience, limited to a small-number of boutiques and online browsing....

 

The shared sentiment among the bloggers is that traditional plus-size retailers like Penningtons and U.S.-based Lane Bryant have lagged in the style department, although some in the category are making a concerted effort to change that. Addition Elle, for instance, recently relaunched its flagship in Toronto and is redesigning a number of its stores, hoping to attract a younger demographic. To that end, the retailer wooed influential bloggers at a dinner before the Toronto store’s launch party and has also started collaborating with Killer Kurves’ Johnson on regular blog posts about her favourite Addition Elle items.

According to Toronto-based Karen Ward, the blogger known as Curvy Canadian, mainstream straight-size retailers ought to follow suit. It’s not that they’re indifferent to the plus-size market, she notes. Several, including Old Navy, Gap and American Eagle Outfitters, produce plus-sized lines, but they sell them online only. A few designers, such as Roberto Cavalli and Michael Kors, also cater to the category, although Cavalli doesn’t include its plus-size line on its website – it is carried by thirdparty e-tailers only – while the Kors site shows conventionally thin models wearing pieces that come in “special sizes,” making it difficult for shoppers to imagine how the cuts will sit on fuller figures.

Ward, who wears sizes 18 to 20, resents the way this online-only approach blocks plus-sized women in Canada from being able to shop the way women sized 0 to 12 do – travelling from store to store, trying things on, shopping socially with friends. The message in her view is: “Stay out of our stores because we don’t want you messing up our brand identity.”

Reitmans, based in Montreal, is one of the few straight-size retailers that carries plus-size fashion in its stores as well as online. In response to what a spokesperson describes as considerable demand, Sweden’s H&M also announced recently that it will be carrying sizes 18 to 28 in select Canadian stores come September. Old Navy and Gap, meanwhile, ship larger sizes to Canada from the United States and offer free in-store returns, but do not carry the larger sizes in any of their stores here. Hume, for her part, wears American Eagle Outfitters jeans almost exclusively. Because they’re size 16 long, however, Canadian stores don’t carry them, so she has to order an “extended size” online.

Even in straight-size stores that do carry a selection of plus-size fashion, it’s often at the back of the shop in a poorly lit area, Ward says. “You have to do the walk of shame to the back of the store to go shopping,” she complains.

Often, Ward adds, retailers will charge more for plus-size clothing, attributing the cost to the additional amount of fabric used, even though a size 2 is the same price as a size 12. In her own effort to give plus-sized women a more positive shopping environment, she opened a Toronto boutique in December called Your Big Sister’s Closet, which caters to sizes 12 to 24.

As a retailer, Ward empathizes – to a degree – with the fear among straightsize retailers that carrying plus-sized clothing is a risky venture. But the idea that plus-sized women won’t spend money on clothes because they are hoping to lose weight is a misconception, says Ben Barry, assistant professor at Ryerson University’s School of Fashion and the founder of Ben Barry Agency, which represents models of all sizes.

Clearly, the clamouring among plus-sized bloggers for stylish fashion and greater shopping options reinforces his point. “It’s not diversity just for the sake of diversity,” Barry says. “It’s diversity for the sake of business.”

Read entire article at: http://www.theglobeandmail.com/life/fashion-and-beauty/fashion/hey-retailers-where-are-the-plus-sized-fashions/article10855997/

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Plus-Size Vintage Modern Tulle Skirt: Elegant Plus Fashion Flash, Sizes 12-34W

Plus-Size Vintage Modern Tulle Skirt: Elegant Plus Fashion Flash, Sizes 12-34W | Plus Size Fashion - Mode Grande taille | Scoop.it

Who's that girl?! A classic vintage silhouette, this tulle crinoline skirt is a pretty option for spring events.  Give the look a modern twist with a feminine chiffon blouse and on trend gold snakeskin clutch.  Add elegant colored baroque pearls and patent pumps in yellow for subtle flair.  This look is perfect for parties and special spring events!

For more details and purchase information visit: http://www.elegantplus.com/Plus-Size-Fashion-Flash/Tulle-Plus-Size-Skirt-4-17-2013.htm

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