“Generation Z is brand loyal up to an extent,” says Shreffler, “but because they’re so good with technology, they feel like they can always find another brand that is doing something better.” To build lasting brand loyalty, you have to “speak to who they are as consumers and what they need.”
Big hotel chains like Marriott and Hilton, with their ample marketing and advertising budgets, can scoff all they want about Expedia and Booking.com pay-to play programs for sort-order preference as the chains push direct bookings on their own sites. But small chains and independents will likely use the programs, seeking any small advantage they can wrangle.
Many times travel startups try to solve problems that don’t need solving, but these five startups propose solutions that are practical, necessary and even respond to needs that travelers have even if they don’t know they have them.
In July 2015, the bureau was the first ever to announce a formal partnership with Airbnb, based on the fact that Airbnb charges additional fees to contribute to the city’s transient occupancy fund (bed tax), albeit on a self-reported basis that the city cannot independently verify.
Sometimes when brands look at a problem in a way they never have, new creativity comes out and fresh ideas are hatched. It’s especially helpful to do this when considering problems that have plagued travelers for decades.
However, Google is indeed getting further into travel booking as a facilitator of hotel and flight transactions in the quasi-OTA TripAdvisor and Kayak mode, where consumers can book hotels on Google, although partners are the merchant of record and handle the customer.
Gone are the days when travel brands could rely on English as the lingua franca of independent travelers. As more consumers worldwide embrace digital tools to plan and book trips abroad, brands must offer multiple language options along each stage of the process, or lose ground to OTAs.
Book on Google is actually a big and important thing. So if you take a step back, one trend that we see across all of Google when we look back across all verticals, including travel, but not exclusively to travel, is a shift to mobile.
Priceline’s CEO says its “competitive moat is deep and wide.” His counterpart at Expedia believes his company needs to get more international. And TripAdvisor’s new CFO says it has ample resources for acquisitions. This all should make for an interesting 2016.
Sharing your scoops to your social media accounts is a must to distribute your curated content. Not only will it drive traffic and leads through your content, but it will help show your expertise with your followers.
How to integrate my topics' content to my website?
Integrating your curated content to your website or blog will allow you to increase your website visitors’ engagement, boost SEO and acquire new visitors. By redirecting your social media traffic to your website, Scoop.it will also help you generate more qualified traffic and leads from your curation work.
Distributing your curated content through a newsletter is a great way to nurture and engage your email subscribers will developing your traffic and visibility.
Creating engaging newsletters with your curated content is really easy.