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2013 11 mobile eating the world

A high-level view of the scale of mobile, tablets, ecosystems and mobile social and the dynamics that shape them.


Via Renaud MENERAT
Cecile Morel's insight:

Mobile is eating the world. a coole insight for Retailers that can drive in-store traffic thru fun mobile experiences.

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Mobile Technology for Retailers
finding exciting technologies to revamp brick&mortar stores. Know Your customers, serve them good, reward them right, make them love your stores so much they will forget about showrooming. How can technology help here?
Curated by Cecile Morel
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Amazon’s Fire Phone Introduces Firefly, A Feature That Lets You Identify (And Buy!) Things You See In The Real World | TechCrunch

Amazon’s Fire Phone Introduces Firefly, A Feature That Lets You Identify (And Buy!) Things You See In The Real World | TechCrunch | Mobile Technology for Retailers | Scoop.it

stWith the debut of the Amazon Fire Phone this afternoon, the company introduced a new feature called Firefly, which is largely designed to let you identify --..

Cecile Morel's insight:

Amazon's Fire Phone, the first shopping phone. A smart move to be in everyone's pocket...

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More Trouble For Square As Start-up Shutters Wallet App

More Trouble For Square As Start-up Shutters Wallet App | Mobile Technology for Retailers | Scoop.it
The news that Square has aborted its much-hyped, high concept app is the latest bad omen for the digital payment start-up.
Cecile Morel's insight:

End of a myth? For mobile payments to work, they must offer something that cash and credit cards dont offer.

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5 Insights about Mobile Shopping Technologies & Consumer Adoption

5 Insights about Mobile Shopping Technologies & Consumer Adoption | Mobile Technology for Retailers | Scoop.it
Cecile Morel's insight:

« 71% of mobile users say “please don't follow me” into a store.” With mobi rider, customers are free to receive offers in stores without being tracked.

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Amazon Dash scanner points to future of digital gadgets for the home

Amazon Dash scanner points to future of digital gadgets for the home | Mobile Technology for Retailers | Scoop.it
For years, I’ve had a mantra when it comes to gadgets: the fewer, the better. The smartphone made this sort of thinking possible. Not only was it a phone, it was also a camera, an HD videocamera, a music...
Cecile Morel's insight:

Agreed. I want one too. Very smart device that will change the way we do grocery shopping.

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Apple Releases iBeacon Specification - BEEKn

Apple Releases iBeacon Specification - BEEKn | Mobile Technology for Retailers | Scoop.it
Apple has released the iBeacon specification - allowing developers to affix the iBeacon name to their Bluetooth LE devices.
Cecile Morel's insight:

Checked again during MWC, Apple beacon requires an app to be downloaded first. No app install, no interaction in store.

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Seven reasons retailers don't need to be excited about iBeacons

Seven reasons retailers don't need to be excited about iBeacons | Mobile Technology for Retailers | Scoop.it
The central problem for retail is not how to communicate with customers but what to say to them. iBeacons offer just one more option for the former but don’t make any contribution to solving the la...
Cecile Morel's insight:

Another insight on iBeacon technology. Retailers need to find the right balance relevance and privacy. Make sure to send valued content to customers in an excited way. 

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Dominique Palacci's curator insight, January 13, 12:33 AM

La technologie n'est utile que si elle facilite un service qu'est prêt à adopter le consommateur.

Il faut donc réfléchir d'abord à ce qui va simplifier la vie des consommateurs. Et ensuite se demander quelle technologie va faire le job. Et non l'inverse.

Thibaud FAYARD's curator insight, January 13, 1:19 AM

Pourquoi il ne faut pas en attendre plus que ça du iBeacon, à court terme.

Penser Consommateur d'abord, service, puis seulement moyen....

Rescooped by Cecile Morel from Luxe 2.0 - Marketing digital - E-commerce
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Dior takes long route to Instagram after a month of posts - Luxury Daily - Internet

Dior takes long route to Instagram after a month of posts - Luxury Daily - Internet | Mobile Technology for Retailers | Scoop.it

Via Karim Bouhajeb
Cecile Morel's insight:

Sharing Digital Content the exclusive way. Dior now on Instagram.

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Karim Bouhajeb's curator insight, January 2, 7:40 AM

Dior created its Instagram Nov. 15, but waited to direct its fans on other channels to its account on the photo-sharing application until a month had passed, giving the brand time to generate content. By not jumping to publicize its Instagram, Dior gave its followers of its other social media accounts more of a reason to follow the brand on an additional platform.

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Report Estimates 250M iBeacons Could Be In Use By 2014

Report Estimates 250M iBeacons Could Be In Use By 2014 | Mobile Technology for Retailers | Scoop.it
More than 250 million Apple iBeacons could be in use at U.S. stores by 2014, a new report from TechCrunch revealed.
Cecile Morel's insight:

Brands and Retailers need to first solve the  app discovery and app install challenges to make their customers experience iBeacons. Also curious to see how multiple notifications shall be managed intelligently. New customer experience in store is getting HOT! Stay tuned.

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Early Experiences with Apple Retail Store iBeacon Technology Prove Mixed

Early Experiences with Apple Retail Store iBeacon Technology Prove Mixed | Mobile Technology for Retailers | Scoop.it
Earlier today, Apple launched its "iBeacon" initiative in its U.S. retail stores, allowing users of the company's iPhone app to opt in to...
Cecile Morel's insight:

Staying elegant is key in customer interaction. Spam is not an alternative. Multiple notifications inside one store can definitively be a killer.

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Is iBeacon ready for prime time retail? Three key considerations

Is iBeacon ready for prime time retail? Three key considerations | Mobile Technology for Retailers | Scoop.it

"any mobile app could be designed to pick up a retailer’s location broadcast, including apps developed by competitors or unscrupulous third party developers. These apps could use that broadcast information to locate and track a user, possibly without their permission."

Cecile Morel's insight:

iBeacon is a cool technology but lots to learn and test before full stream. App discovery will remain the very first step. Can also wonder if consumers dont want to stay in command and act when they feel like it. So many exciting things to exprience in-store.

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Jérôme MONANGE's curator insight, December 1, 2013 2:37 PM

I believe that in-store beacons will radically change the shopping experience by enabling retailers to deliver personalized offers and content precisely when the shopper is most engaged and ready to spend.

 

Jérôme MONANGE ; Management et Communication LAB RETAIL 2025
Marketing Project Manager & Retail & Shopper & Omni-Canal

http://www.linkedin.com/groups?home=&gid=4867620&trk=anet_ug_hm

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Macy’s is the first retailer to use Apple’s iBeacon for in-store presence

Macy’s is the first retailer to use Apple’s iBeacon for in-store presence | Mobile Technology for Retailers | Scoop.it
Mobile retail app developer Shopkick is selling iBeacon devices to businesses that will let them track and interact with customers as they move throughout their stores. Macy’s is its first trial partner.
Cecile Morel's insight:
iBeacon is COOL but first step is to make sure to have the app at the right right time at the right moment. App discovery a hot topic :-).
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Start-Ups Are Mining Hyperlocal Information for Global Insights

Start-Ups Are Mining Hyperlocal Information for Global Insights | Mobile Technology for Retailers | Scoop.it
Start-ups are gathering data and analyzing it much faster than was possible even a couple of years ago, aiming to project economic trends from seemingly unconnected information.
Cecile Morel's insight:

A serious look at hyper local data... 

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2013 11 mobile eating the world

A high-level view of the scale of mobile, tablets, ecosystems and mobile social and the dynamics that shape them.


Via Renaud MENERAT
Cecile Morel's insight:

Mobile is eating the world. a coole insight for Retailers that can drive in-store traffic thru fun mobile experiences.

more...
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This Could Be The Biggest Thing In Retail And It's Not Mobile

This Could Be The Biggest Thing In Retail And It's Not Mobile | Mobile Technology for Retailers | Scoop.it
In an article last September The Catastrophic Social Media Content Marketing Mistake Marketers Are Making I made reference to the fact that I am not one prone to rely on hyperbole. Many writers, be they talking about the latest in marketing or advertising or the next great superstar in (insert name of sport here) absolutely [...]
Cecile Morel's insight:

IoT seen as the The Next Major Disruptor For Retail. Let's start with mobi one  :-).

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Qualcomm spins off its Gimbal Bluetooth beacon biz

Qualcomm spins off its Gimbal Bluetooth beacon biz | Mobile Technology for Retailers | Scoop.it

Qualcomm Retail Services will become Gimbal Inc. in May. The competitor to Apple’s iBeacon will target retail stores and other venues looking to establish proximity based connections to their customers.


Via Therese Torris
Cecile Morel's insight:

Giants on the way :-). fun!

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How To Re-Imagine Your Storefront For The Future

How To Re-Imagine Your Storefront For The Future | Mobile Technology for Retailers | Scoop.it
Main street businesses are quickly losing the battle against digital sales--but there may be hope if we reinvent the way we see and use storefronts.
Cecile Morel's insight:

So true.

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iBeacon and Events: Lessons from SXSW - BEEKn

iBeacon and Events: Lessons from SXSW - BEEKn | Mobile Technology for Retailers | Scoop.it
In this guest column, Brian Duggan takes lessons from SWSX and discusses how beacons will change events and experiential marketing.
Cecile Morel's insight:

iBeacon and events - a nice fit with still open questions like intrusiveness and app installs. 

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The Future of Proximity & Micro-Location Marketing [Infographic]

The Future of Proximity & Micro-Location Marketing [Infographic] | Mobile Technology for Retailers | Scoop.it
Reach Potential Customers in the Right Place at the Right Time “Location, location, location” was once only a mantra in real estate, but it’s found a new home in marketing as brands tighten their targeting on in-store shoppers.
Cecile Morel's insight:

Yeap - all these exciting technologies are under way to engage customers with their brands. A key thing to remember: you need an app to interact and the challenge is to make sure everyone has the right app at the right time. #appdiscovery #mobileads

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The Future of Estimote: 5 Things to Watch

The Future of Estimote: 5 Things to Watch | Mobile Technology for Retailers | Scoop.it
Estimote will launch a firmware update in January. But beyond security, here are 5 things to watch from the popular Bluetooth LE beacon provider.
Cecile Morel's insight:

Latest bets about Estimote's next release. Stay tuned for more on iBeacons.

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Dominique Palacci's curator insight, January 5, 6:14 AM

Intéressant article qui propose des hypothèses stratégiques pour le développement d'Estimote.

A leur place, quelle voie prendriez-vous ?

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BLE and NFC: Combine to Succeed

BLE and NFC: Combine to Succeed | Mobile Technology for Retailers | Scoop.it

"BLE is not a direct competitor or threat to NFC. In fact, BLE is complimentary to NFC and vice-versa."

Cecile Morel's insight:

BLE, NFC and Mobi Rider: combine to succeed. With Mobi Rider, the customer does not need an app to engage. The magic touch? An elegant device that interacts with any smartphone - NFC, BLE and all the others. Mobi Rider revolutionalizes app discovery at the point-of-sale. 

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Apple Employs iBeacon to Offer Personalized Shopping in Retail Stores

Apple Employs iBeacon to Offer Personalized Shopping in Retail Stores | Mobile Technology for Retailers | Scoop.it
Apple will today launch a new, personalized shopping experience in its 254 U.S. retail stores
Cecile Morel's insight:

Create unique experience in POS. Radars are on brick&mortars.

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Amazon's Jeff Bezos looks to the future - 60 Minutes Videos - CBS News

Amazon is the world's largest online retailer, serving 225M customers worldwide. What's next for the company that prides itself on disrupting tradition? Charlie Rose interviews Amazon CEO and founder Jeff Bezos.
Cecile Morel's insight:

Inside Amazon. At 11:30' : delivery by drones. Real or Fake? Hard to believe but  great PR operation!

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Thanksgiving 2013 – Turkey, Football and Mobile Shopping? | PayPal | Forward

Thanksgiving 2013 – Turkey, Football and Mobile Shopping? | PayPal | Forward | Mobile Technology for Retailers | Scoop.it
While the inevitable last minute gift purchasing will still take place, with this year’s shortened shopping window (for the first time since 2002, there are only 26 days between Thanksgiving and Christmas), a growing number of consumers got an...
Cecile Morel's insight:

Fresh! Mobile paypment on the rise. Is this really a surprise ?

Brick&Mortars must reinvent themselves through cool mobile-to-store (and the other way around ) strategies.

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Apple Stores to implement iBeacon location technology to improve service, boost sales

Apple Stores to implement iBeacon location technology to improve service, boost sales | Mobile Technology for Retailers | Scoop.it
iOS 7’s flashy launch earlier this year overshadowed a breakthrough new feature: iBeacons, a location-based technology with profound implications for industries such as retail. An iBeacon system co...
Cecile Morel's insight:

Once in place, iBeacon promises brand new user experience at POS through specialized apps. A real booster for retail apps making app discovery a very hot topic :-).

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sophiedesc's curator insight, November 17, 2013 6:54 AM

Apple plans to install its new iBeacon location-based technology in its retail stores. 

Thanks to the iBeacon location-accuracy, very precise product-related push notifications, advertisements or deals can be sent to iPhone users walking by or within a store, driving in-store traffic, informing and engaging customers in order to both improve the shopping experience and boost product sales. 

 

I'm excited to see more iBeacon applications in the near future! 

 

Fred Leurent's curator insight, November 20, 2013 6:38 AM

iBeacon testé par Apple himself !

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A VC: Android and iOS Demographics In The US

A VC: Android and iOS Demographics In The US | Mobile Technology for Retailers | Scoop.it
On friday, as I ate a bowl of soup for lunch, I pulled out two phones, an iPhone and my Android. I opened up the app stores and went to the leaderboards. And I looked at the top free apps...
Cecile Morel's insight:

"My bet is Android is sub 18 and post 40 and iOS is the 18 to 40 crowd." Quick  and smart analysis, fun to read and if this bet is true, cool insights for marketers and brands.

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