From the beginning of the MOOC hype last year I have asked myself who has the stronger position in the partnership between the universities and the platform of their choice. To me, it is the university — as they bring the brand value AND the content to the table. The MOOC platform is just, well, a platform. Why did Coursera, Udacity and edX partner almost exclusively with the top tier universities right from the start? Because their brands brought in trust and traffic.
Via Mark Smithers